Why Are Ugly Shoes So Popular?

Walking on the street, will you be attracted by the "hole shoes" on people's feet?

This shoe has a big toe, but its color is exceptionally bright, and its shoes are full of "small holes", so many people are used to calling it "cave shoes" or "garden shoes".

It seems that overnight, many people have already put on "cave shoes". It is undoubtedly a popular sight this summer.

Star effect brings new popularity?

At the entrance of Yintai department store, the reporter interviewed 10 consumers wearing "cave shoes" randomly and asked why they chose to buy them.

Some people say that it is rich in color and convenient for clothes, and some say it is because it is breathable and comfortable.

However, most people say the most: "many stars wear it."

Speaking of this "hole shoe", we must mention the brand of "CROCS".

Earlier, 3 founders from Colorado, the United States, had always dreamed that there would be shoes suitable for rowing, so they decided to develop and produce footwear specially designed for rowing and outdoor sports.

The three people who share the same dream also want to integrate fashion and interest into the most comfortable shoes.

In just 3 years, this kind of shoe with "holes" has swept the whole world.

Celebrities such as the famous American country singer Faith Hill, Hollywood actress Matt Damon and so on are their loyal supporters. Even President George W. Bush has gone on a trip with him. It is only a strange match with the black socks that it is considered a disaster for the fashion industry.

The price of the same cave shoes has changed for nearly two years. "CROCS" has begun to land in China, and the price of consumption has been rising rapidly around the price of 100 yuan -300 yuan.

Li Xing, Yintai and GDAPLAZA in Hangzhou can see the brand's "cave shoes".

"We introduced this kind of shoes in April this year. The price of each pair of shoes is almost two hundred or three hundred yuan, and the sales volume in April is less than 100 thousand yuan, but the sales volume in May has increased obviously, at least 170 thousand yuan."

Mr. Chen, director of Li Xing CROCS counters, said he is very optimistic about the market potential of the brand shoes.

The "hole shoe" that looks almost the same, is much lower in the supermarket, night market and small commodity market. The promotional price of a private brand "cave shoes" launched by a supermarket is 9.9 yuan / double.

In Wushan night market, you spend 15 yuan to buy two pairs of "cave shoes".

In the small commodities market in the Pearl and Longxiang bridge, you can easily buy tens of yuan and a pair of "cave shoes".

When asked about the sales of shoes, almost all the businessmen said with a smile, "not bad."

This is a new "hang Er wind" this summer.

Professor Wang Zhiping, Zhejiang Institute of trade and management, pointed out that whether it is genuine "cave shoes" or imitation or private brand "cave shoes", it has become a new hot spot for sandals this summer, which is largely related to consumers' "novelty seeking" mentality. Most people like to pursue fashion, the more novelty and uniqueness, the more market.

For many of the market imitation shoes, Professor Wang believes that this is due to strong demand.

"In the existing economic life, there are generally two marketing modes, one is to cater for the consumers, the other is to lead the consumers."

Professor Wang pointed out that the so-called "pandering to consumers" is what the trend is, what consumers like, what manufacturers produce, and leading consumers, usually through celebrities, promotions and other means to attract consumers to buy the product.

Many manufacturers have seen the "money scene" of the "selling shoes" at home and abroad, so a batch of counterfeit batches has been bought.

Can we also say that we have a unique consumption habit around us?