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    Hangzhou Xinghe Shoe City Has Become The Chief Culprit Of The Electricity Supplier.

    2013/3/29 16:28:00 7

    Xinghe ShoesShoesShoes Industry

    < p > 15 years ago, this is the fashionable landmark of Hangzhou, which is different from the shopping mall, representing another place of individuality and self expression.

    < /p >


    < p > but now, the declining trend is already present.

    In March 28th, the reporter walked into Xinglong < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > City at Longxiang bridge. Many shops pulled up the floodgates. The shops that had not been closed were posted on the shop.

    < /p >


    < p > according to the management of Xinghe shoe city, Zhejiang min Hui commerce and Development Co., Ltd., last September, a total of 21 shops were withdrawn from the group and no longer renewed.

    Six months have passed since these shops have not yet found new tenants.

    < /p >


    < p > < strong > consumer: after the online price comparison, place the order < /strong > /p >


    < p > 2 p.m. is the golden time of Xinghe shoe city.

    However, the reporter saw that the corridor was deserted, and there were few customers.

    Looking around the shops, businesses are not playing computers. They are carrying stools sitting at the door, chatting with the opposite door, seeing the reporters coming up and getting up for business.

    < /p >


    < p > shopping in a shop. A girl who looks like a student is trying on shoes. Her shoes are small, but she doesn't want to wear a bigger size.

    The shopkeeper carefully guesses her mood, strongly praises her to wear good-looking, and immediately goes to next door to borrow the big shoe tool.

    Almost 10 minutes later, the business was finally completed - 30 yuan.

    < /p >


    < p > 30 yuan, 50 yuan, this is a small business, but the day's booth fee is finally made.

    The shop name is Bao. She said that the old customers had checked the prices on the Internet and found that they could get cheaper if they could buy them here.

    < /p >


    < p > reporters looked at a single shoe in the shop, mostly on the Internet.

    However, how long can the strategy of small profits and quick turnover go? Ms. Bao said frankly, like some leather shoes, the wholesale price is rising every year. Five or six years ago, a pair of shoes was 30 yuan, and now it can only be sold for 30 yuan: "a few years ago, I made a net profit of four hundred or five hundred yuan a day, and now earn only two thousand or three thousand a month."

    < /p >


    < p > < strong > merchants Tucao: 10 pairs of shoes 8 pairs wear themselves < /strong > < /p >


    < p > aunt Lin is more than 50 years old. She is the first business operator of Xinghe shoe city. In 1999, the shoe city opened to the present, and it rented for 14 years on the same pavement.

    < /p >


    When p was interviewed, the customer came to the shop very hard, his eyes swept away and went away.

    In fact, the shoes in the shop are all old-fashioned, and there are two rows of shoes on the floor, which are marked with "genuine leather promotion".

    Four or five years ago, when the market was good, aunt Lin wanted to buy it every day. Now it goes to 10 days, or even once a month.

    < /p >


    < p > "I haven't done a single business today!" aunt Lin sighed.

    It was three p.m.

    Aunt Lin said the situation has been going on for four or five years. Three years ago, the management extended the operation time from 5 p.m. to 8 p.m., but business is still not improving.

    < /p >


    < p > "now it is a month and even booth fee can not be done."

    Aunt Lin sighed again.

    Auntie Lin's booth area is 7 square meters. In Xinghe group, it belongs to C class pavement, which is the most reliable and most partial location. The rent is twenty-eight thousand per year, and it is 2300 yuan per month.

    < /p >


    < p > aunt Lin pointed at the side of the aisle where her shop was located, and even a row of shop shutter gates were locked: "all gone, unable to go on."

    The number of reporters counted, less than 50 meters away, there were 13 stores pulling the rolling gate.

    < /p >


    < p > just when the reporter interviewed, aunt Lin, opposite the shop operator, was putting the newly arrived goods on the shelves.

    "10 pairs of shoes, 8 pairs are for their own wear," she said.

    The people in the crowd burst into laughter.

    < /p >


    < p > < strong > rent increased by more than 1 times in 14 years, and business was difficult to do < /strong > < /p >


    < p > 14 years ago, the rent of aunt Lin's pavement was 13 thousand yuan / year.

    Over the years, rents have been raised almost every year.

    In 2011, the rent rose by 10% to 28 thousand yuan / year, thanks to the good news completed by the Longxiang station of the subway. The rent in 14 years has more than doubled.

    < /p >


    < p > however, in September 2012, there were 21 collectively unsubscribed businesses.

    Zhang Qin, director of the office of Zhejiang min Hui commerce and Development Co., Ltd., said that the impact of the incident was very great: "we didn't go up in 2012 (Zu Jin). At that time, the subway was almost opened, and the pavement renovation was almost the same. Under such circumstances, we didn't go up, and the people were running away."

    < /p >


    < p > it is understood that the property owner of Xinghe building is a Zhejiang specialty group. Zhejiang min Hui Business Development Co., Ltd. is only a lessee.

    It was 15 years' rent and expired in July 2014.

    Zhang Qin said that they did not want to sign the agreement to renew the lease, and that it would be handed over to the special group after the expiry date.

    < /p >


    "P >" according to the current situation, the desire to "last one ticket" can only be aborted.

    Reporters found that many of the tenants still operating now are hovering between "rent" and "no rent".

    Ms. Zhang's shop is on the staircase, which is a high-quality pavement, 12 square meters, and rent for more than 8 years.

    "I used to earn seven thousand or eight thousand every month, but now I lose money."

    Miss Zhang said with a little loss, "what do I do without rent?" < /p >

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