Ruyi 2013 China Clothing Forum Hu Yong: The Pfer Of Management Mode In The Internet Era

< p style= "text-align: left" > sponsored by China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "association, Shandong Ruyi Group Co sponsored by China," a "," Hou "," 2013 "and" Textile Industry Association ". The Chinese fashion forum is held in Beijing China Grand Hotel.

The theme of this forum is to create new models.

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< p > March 28th, the theme meeting on the theme of "changing business models" has condensed the strategic insights of nine top experts, and each expert's 18 minute independent speech will be understood in a simple and profound way.

At the scene, Mr. Hu Yong, an associate professor of Journalism and communication at Peking University and a new media critic, explained the pfer of management mode in the Internet era.

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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/29/2013032914504064883.jpg "/" < < > >

< p style= "text-align: center" > associate professor, School of Journalism and communication, Peking University, new media critic Hu Yong < /p >

< p > the specific speech is as follows: < /p >

< p > first look at a stock chart. We see this is the most famous company in Silicon Valley. Facebook, this is 27.96 yuan. Why do I want to start with this stock, Facebook, but we know that investment will soon turn this progress into disappointment.

We see the trend of the whole stock has climbed by 50%, so this is a big fluctuation.

Probably in September of last year, it was a Facebook 20.74 yuan, but it didn't fall to the bottom. It was because in the September 25th of that time, there was a famous magazine in the United States, which was a famous magazine. Its netizens said that Facebook shares were 15 dollars, which was greatly overestimated. The reason why investors were very worried about the more advertisements that Facebook got on the mobile network, because users now use mobile devices instead of PC, and in 2 billion 61 million, in mobile advertising, Facebook accounts for 2.8%.

But Facebook did not do anything in this market. Look at the beginning of April, he spent a lot of time listing it for a month. He announced that he would buy Instagram with 1 billion dollars, 30% of cash and 70% of stock.

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< p > 35 million users but without any gravity, the Facebook is not listed, but he took 1 billion dollars to buy a newly built enterprise. Is this enterprise crazy?

Looking back from the history of Silicon Valley, this is a series of successful stories. For example, in 2002, eBay bought Paypal for 1 billion 500 million dollars, and now the whole income is almost the same as that of him.

In 2006, Google bought YouTube with more money. Many people said Google had a problem. Now YouTube is far ahead.

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< p > this logic I call it the strategy of double bird mergers and acquisitions. There are two reasons why mergers and acquisitions are start-ups, one is to acquire valuable strategic assets, and the other is to intercept competitors.

No matter how big a company you are, you may be killed by a younger company, or at least seriously damaged by it. This leads to anxiety, or your competitors will take such a company under your pocket, causing you serious competition barriers, so this is the logic of mergers and acquisitions.

So we see hundreds of millions of photos of INSTAGRAM users shipping to merchant ships every day, and the second demand is mobile.

Because no Facebook is mobile.

The growth rate that can not be stopped is one hundred million, which is only one month from the last 90 million.

40 million photos will be uploaded every day, 8500 operations per second. This INSTAGRAM is actually a change in user behavior. Then I quote the famous < a target= "_blank" href= "http://www.91se91.com/" > designer /a > Curtis. The first wave is used for artistic expression. As time goes by and the cost goes down, photos change the records of people's lives.

The photo has an up-to-date function. Maybe these two are more important than the first two. We will experience photography and take photos as a way of communication.

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< p > there is actually a bigger change behind this. In 2010, NATO alliance magazine, called the world wide web, is dead, and the Internet is immortal. He believes that in the past few years, the biggest change in the digital world is the pfer from the open world wide web to the semi closed platform. Through the latter, users do not need to pmit data on Internet through browser's fibrils.

So this is the mobile computing mode represented by iPhone.

The change that this pattern brings to us is that smart phones are ubiquitous and completely exist in mobile devices. In such an early warning, we say that the INSTAGRAM paction does constitute a turning point.

So where is the turning point? The center of computing is not desktop.

Because for many years, when we used computers, we were imitating the experience of typewriters. Because its intimacy is beyond imagination, it is used everywhere, anytime, even when you are sleeping.

So developers are using the new experience of a new interface to serve consumers.

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< p > then behind the developer is the risk investor.

For example, there is a famous venture capitalist who calls for the development of the PC platform. He thinks there is a point of conversion cost, because the company that starts from the world wide web needs to convert the application to the mobile platform.

And using a store like this mode is very simple and fast. We all know that like angry birds, the virus format spreads quickly.

Design using iPhone is much faster than website.

So we say mobile first is becoming the development direction of social networking.

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< p >, so the reason why Facebook dropped the reinjection is very simple, because it was born in the computer and browser centric world.

But this is in Silicon Valley, that is, I just talked about takeovers, and the failure is far more successful than success.

So, generally speaking, there are many examples of failure after the acquisition, but once the two sides have a win-win situation, then its value is immeasurable. If it is for Facebook, it will be a big bet.

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Less than P, behind this big thing is that we have to address this social change problem, that is, mobility is now a core component of our life. Mobile phones are changing the whole rapid communication and group participation tool, because teenagers are increasingly using creative ways to use mobile phones.

When you use the phone cochlea, the main reason for the smart phone process is that the sensor is not required to know what they are to accelerometers, gyroscopes, microphones, Bluetooth, but you know that these things work behind them.

Smart phones have been popular all over the world by virtue of these characteristics.

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< p > Why do I need to talk about sensors? Because for mobile phones, mobile phones have changed from communication tools to entertainment centers. If they can become an efficient production tool in the future, one day, they will claim that I bought a cell phone just to call and text messages. They will be seen as big data from the Jurassic monsters. When we talk about big data, there are two kinds of people who are most excited. The first is called computer scientist.

The second kind of person is someone like me who is engaged in social science. For many years, social science has always been bullied by natural science.

Because natural science says that you have no experiment, and you can not get a provable result.

But if one day each individual's behavior is recorded, and if these data can be analyzed, we can use such data as input, and we can understand the real life phenomenon, which is what I call big data.

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< p > which data recorded our activities, our decisions and our lives.

For example, there are many industries in the past. Its core demand is called location. The most typical industry is real estate, including our media advertising industry and the number of your advertising. The value generated is very different, but this position was once a very important thing.

When we enter the era of big data, there may be some new things. For instance, the importance of geographical location is not higher than the number of visits you go to a place.

So let's imagine whether we can customize advertisements by patronizing the times. There will be many interesting new models. Of course, the premise is that privacy will be a big problem.

But according to the development of new technology in the society, we know that people often sacrifice for convenience and fun.

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< p > finally we came to a perceptual situation calculation from desktop computing.

In this way, mobile computing will mix the perception of location to manage the identity, plus the social network connection, so the whole computing experience brought by it will be very different from that of the computer.

So what I have just said is the relationship between people, so eventually these interactions will not be planted between people and people. It will happen between people and machines and their machines. This is called the Internet of things.

So this is the concept of IBM in smart earth. IT technology has been infiltrated into our world in many ways, through cars and room sensors.

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< p > so it is seen that they have some logic. The founder of Apple said whether we could create a device that could double the revenue and double the intersection.

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< p > this latest development is that Google is still designing intelligent a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >. Then we can see that the INSIGHT of his glasses can be identified according to your dress.

Then, when he launched this object, there was a good explanation, that is, visual question, if you change clothes, you will not know him.

Our right to privacy is to invade you if it infringes.

But we know that in the end, these big data lead to a most important thing for marketers, that is, he not only understands the past of consumers, but also knows his present and knows his future, so he will inevitably commit various kinds of invasion of privacy.

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What is the last thing we say? P is the world we meet in the future. The best service is the worst service, or the best media is the worst media.

This conflict has left us with the thoughts of everyone here.

Thank you.

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