Ruyi 2013 China Fashion Forum Zhu Wuxiang: Developing New Markets And Reconstructing Business Models

< p style= "text-align: left" > sponsored by China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "association, Shandong Ruyi Group Co sponsored by China," a "," Hou "," 2013 "and" Textile Industry Association ". The Chinese fashion forum is held in Beijing China Grand Hotel. The theme of this forum is to create new models. < /p >
< p > March 28th, the theme meeting on the theme of "changing business models" has condensed the strategic insights of nine top experts, and each expert's 18 minute independent speech will be understood in a simple and profound way. At the scene, Mr. Zhu Wuxiang, a famous financial scientist and professor of economics and management, Tsinghua University, discussed the "restructured business model". < /p >
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< p style= "text-align: center" > famous financial scientist, Professor Zhu Wuxiang, School of economics and management, Tsinghua University, < /p >
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< p > the specific speech is as follows: < /p >
< p > look at the whole < a > the garment industry < /a >, we can easily find that the sports brand enterprises are in a predicament. High inventory and low growth rate hamper the development of sports brand enterprises. How do sports brand enterprises get rid of this constraint, many sports enterprises have reached a consensus to improve the quality of life of consumers and meet the upgrading needs of consumers' lifestyles, and carry out value innovation to enhance customer value, to discover and develop new market space. It is good to have such an idea, but how to achieve it and how to achieve it, I put forward five measures. < /p >
< p > 1: adjust strategic positioning. < /p >
< p > this positioning includes our choice of customers in the industrial field. The best feature of many of our excellent clothing enterprises is to accurately and accurately locate your customers and accurately position your customer value, so I divide the positioning into macro meso and micro. < /p >
< p > Second: innovative product services, enhance product quality and customer value. < /p >
< p > Third: improving management. < /p >
< p > Fourth: make good use of financial strategy, capital market or some other financial instruments. < /p >
< p > fifth: reconstructing and upgrading the business mode. < /p >
< p > restructuring and upgrading this business model has been highly concerned by the relevant departments. As we all know, last November 8th, in the eighteen major reports, General Secretary Hu proposed the innovation of technological clusters and business models in the eighteen major reports. The second is the central economic work conference last December. When it comes to the six tasks in 2013, the third tasks mentioned two new concepts, namely, industrial organization innovation and business mode innovation. < /p >
< p > in fact, let's take a look. In August 4th last year, enterprises should adjust their business strategy in a timely manner, and strengthen the management of investment and acquisition. All the investments, I said, are very extreme, all investment special technology upgrading, product upgrading and business mode upgrading. I believe that whether it is a central document or a SASAC speech, the first concerns the business model, but I believe that the author of the enterprise document may not be very clear about what the business model is. So we say business model innovation, first of all, we must define what business model is, then we can clearly say where to innovate. If the definition is not clear, we will find that the so-called innovation may not be a pattern, but a strategy, but a business management, product development. < /p >
< p > then State Statistics said, especially for many of our enterprises, this is a very long ago statistics. From 1980 to 1997, the average annual market growth rate of the five hundred stock market capitalization was 12.3%. Then, if the company is only a market share leader, its stock market growth is only 7.7%, and what is the growth after reconstructing the business model? This enterprise achieves 23.3% annual growth rate. The company's continuous growth, in fact, we are now a lot of enterprises are making major adjustments, all of them, for example, some enterprises have no adjustment mode, even if it was very advanced at that time, it would be relatively weak. In 2002, it made a brilliant debut. It has been developing rapidly through a new type of IT technology innovation mode. But in recent years, the mode has also been aging, and the model will also deteriorate and deteriorate like the general product. Then we see that many enterprises are developing very fast in these two years, including many of our manufacturing enterprises, from product manufacturing to manufacturing plus services, to manufacturing and business management services, and constantly making product proliferation. {page_break} < /p >
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< p > then the model was earlier abroad. 11 of the 27 companies who promoted the Fortune 500 in 1998 to 2007 think that the key lies in the reconstruction of business mode. IBM's survey of CEO shows that almost all chief executives surveyed believe that the business model of the company needs to be adjusted. In the past, we did not talk about patterns and patterns. If an enterprise was conscious or unaware, there would be a business model. Just now, we began to consciously take the function of business mode in the development of enterprises, and separate the function from the strategy, which is different from marketing, and is different from management. So the pattern adjustment is an example. < /p >
< p > high jump: every 35 years in the enterprise, the communication is adjusted. Here take the high jump as an example, the Olympic record of high jump. In 1896, we all remember that one leg went first, then another leg, and the highest jump to the Olympic Games to jump to 1.905 meters. The highest jump in 1932 was 1 meters 97, and the roller style high jump. 1964 prone high jump, back style high jump 1996 2 meters 39. A unit is also adjusted every once in a while. Why do we need to restructure business models? I think the business environment has changed, especially in the field of clothing, which is more profound than I know. After all, steel is not the same as cement, and the change of consumption concept, ability and behavior has the need of lifestyle change and quality of life. Ask a lot of listeners, if you want to like outdoor sports, the colleagues who like outdoor sports say, ask, if you ask how many pairs of "a target=" _blank "href=" http://www.91se91.com/ "> shoes" /a ", generally can not answer, how many pairs of outdoor walking shoes, the brand that they talk about is brand, do not talk about category, actually I have looked at it later, just outdoor sports shoes, there are eight categories, according to the functional, rugged, climbing, wandering and leisure eight series, so I have a deeper understanding in the field of clothing, that is to say, a word is clear, what is a high standard of living, what is a high standard of living, what is the quality of life and lifestyle. I think I saw it before, but later I found that I often. I would simply say that different lines should be used in different fields. If you use the same line in different fields, climbing is also a pair of sneakers. Walking is also a pair of sneakers. The high quality is to use different outfits on different occasions. So you do fashion, customers' ideas and behaviors change. < /p >
< p > second changes are about technological change. I think you all have a profound understanding of the revolutionary changes in Internet and information technology. This change has made great changes to our R & D, manufacturing and channels. I think there are two major functions. First, for customers, the cost is reduced and the cost of assessment is reduced. For enterprises, it can be precisely positioned according to the needs of customers, rather than by prediction, and is always inaccurate. If we can customize production according to the precise needs of customers, so I will make a process analysis of the garment industry, and how the inventory can lead to the high level of production. It may start with your starting point. This does not need refactoring mode. The clothing industry may say that half a year ahead of time prediction is also very unreliable. Therefore, IT pairing is more precise and has many precise positioning for customers. It's very difficult for a comrade to take a taxi in Beijing. When I came here, I found that there had been a change. I just need to send a text message. I immediately know how many buses there are, and how many taxi drivers there are, and then a pair of drivers. He told you that you add ten yuan plus twenty yuan, and the taxi fare is difficult to raise. It means that the customer of the driver is precisely matched, and the price of the driver is generated. A driver can earn more money. In such a small software, the change of IT is the major change. The great influence is to improve our accuracy rate. I think it is the best way to reduce the cost. He told you that it can predict accurately. Of course, in Beijing, if outside. < /p >
< p > second means that in my process, you can put many costs to me, not cost, I enjoy it. I am not the cost, so the value is higher, not by strengthening management. < /p >
< p > third is actually the increase of factor cost and the rise of many costs. < /p >
< p > fourth is the financial system. Now financing is not a big problem because we have more financial products than ever, and more and more structured products. The biggest improvement of finance is to provide an evaluation criterion and what kind of enterprise is more valuable. < /p >
< p > another important point is to talk about the industrial chain, one is integration, and our entrepreneurs often say resources integration. I often say that I should integrate two words to integrate you, right? This is very uncomfortable. Tsinghua University's integration Peking University, Peking University must be uncomfortable. Integration is called merger and acquisition, and some links of the industrial chain are integrated. The integration is relative, and the integration is reduced by increasing the quantity and structure. Another change in the second industry chain structure is called polymerization. Factory development and manufacturing, yes, sales are very modern. Because of the change of cost elements, some links in the industrial chain will produce fission, resource capability decomposition and organization function decomposition. After decomposing, it will become fragmented again. In the future, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > there may be many fragments. The more debris is, the more polymerized it is. So I think China's business model, especially in the clothing industry, after so many years, we have such an abundance of products in clothing field, we actually have alternative models, and Chinese entrepreneurs are unwilling to be integrated by others. So in many industrial chain links to split him once, and then produce aggregators, which we can be precise, such as < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a, fabric, design can be effective polymerization. Pay attention to another link, the industrial chain is called polymerization, then polymerization, the premise of polymerization is fission, not the bigger the better. < /p >
< p > I would like to say briefly, what is the definition of business mode? What is business model? Some people say that how to earn money by business mode is very popular. Generally speaking, there are two trends in business mode and how to earn money. Lesson 21: the mode is the Internet. Actually, it is not. In fact, in the traditional field, we call it the traditional industry, which is called the basic industry. There are many very good business models in the basic industry. With the help of IT, how do we define the business model, not just the way to make money, but we define it as a trading structure for stakeholders. Here, the transaction structure of the theme enterprise and the period stakeholder includes transaction main body and transaction content, transaction medium and transaction mode, transaction pricing and transaction risk management. In our view, the transaction mode of enterprise, enterprise and employee, and external supply and demand are all transaction relations, so the end mode is different and stakeholders are different. Second, our trading mode is different, and the transaction structure is different. So my innovation mode is nothing more than changing the risk management approach from four themes. < /p >
< p > the last innovative business model has three basic points. The first, first new model must take into account whether it is promoted to stakeholders, and ultimately to increase the value of stakeholders, including enterprises themselves, which is embodied in three aspects. First, increase customer value and benefit related benefits. Your mode is when you design, everyone is making costumes. In the future, maybe business designers are considering whether the business mode is innovation, and whether the first is to improve customer value. Second, is not to reduce costs, search, inventory, credit, funds and supervision. Third reducing risk, I feel that clothing companies may need to use IT technology to repurchase customers, suppliers and distributors in clothing business. One is the industrial organization, the other is the business mode. These two are called 2003 tasks. Sometimes the innovation of light enterprises is useless, and the whole industry chain innovation is needed. So, I have the opportunity to communicate with you in particular. Thank you. < /p >