Domestic Textile Professionals Interpret The 2012 Industry Situation

If Spin In 2012, it was difficult for industry to ask. In the past 30 years since reform and opening up, which year is it not difficult? It seems that this is the case. There are difficulties and growth. Since the 90s of last century, a great deal of international public opinion has been talking about the collapse of China, but has it collapsed? China is a person who is full of faults, walking around with a stick and running a marathon with a bottle. It is so good to walk so well under the pressure that the industry is paying attention to textiles, and everyone is working together to move forward hand in hand.

At the end of the 2012, industrialists and scholars were Textile Innovation annual meeting The forum is gathered together to give the industry a very dense thought meal in a day. Every cooking route is to find out the way, clarify the difficulties, and find out the corresponding methods.

　 Pan Yugen: enhancing competitiveness by informationization and systematization

General manager, Limited by Share Ltd, Zhejiang

In 2010, the company introduced CRM system. We co operated with the big software company, through two years of preliminary research, according to the characteristics of the factory, specially customized, it focuses on how the customer to analyze. The R & D information of new products comes from two aspects, one is the needs of customers in the CRM system, and the other is the product trend and technology orientation in the market. The external and internal integration is the source of information for new product development. The market promotion system, taking samples as the carrier, implements the promotion mode of combining the actual marketing display platform with the network information interactive platform, analyzes the positioning of the customers, and through the virtual platform, entity display, initiative promotion and so on, aims to recommend a new sample to the target customers from different angles and channels.

　　 Li Xuebin: shaping the new textile image of industrial textiles

General manager, Beijing Textile Holding Co., Ltd.

Industrial textiles focus on finding the application space. The technical basis of urban emergency water supply and drainage project is the product developed by our company's special textile company for munitions equipment. The development and application of industrial textiles is always a new field, especially in the early and late stage of the project development. The urban emergency water supply and drainage system and emergency escape system are the breakthrough points for the development of industrial textiles. It is based on the high technology content of the project, the functional orientation of the capital, and the wisdom and wisdom of the textile people, so as to solve the important problems of urban construction and management, and jointly plan and integrate, organize and implement the projects of scale efficiency.

　　 Chen Yongbing: opening the 3 functions of home textiles into a healthy Era

Chairman of Roland home textiles Polytron Technologies Inc

Over the years, we have made some research and development. The 1 era is warm, 2 is beautiful and comfortable, 3 is not only warm, beautiful, comfortable, but also healthy, so that when you sleep, you can also protect your body and become healthier. The company has been following more than two years. Nantong Digital university and Nanjing University of traditional Chinese medicine study together, if there is no bacteria and mites in our quilt, and when the factory does not exist, it will continue to be antibacterial and anti mites after taking home. After research, the violet product has reached 99% antibacterial effect and 97% anti mite effect.

　 Wang Jun: capital input and mode choice of green development

President of China, Orion group, Switzerland

Combined with the current trend of economic development, we should consider the green economy and sustainable development, and achieve R & D under the general trend of energy saving and emission reduction. We must ensure adequate funds, and 6% to 7% sales of orrican are R & D and innovation.

We should also have clear objectives and ensure that we can achieve our goals in many directions. For example, energy saving and emission reduction, orricon launched a new technology, is the original technology in the energy saving and emission reduction effect of more than 25% to 30% of the system, real R & D, should have the corresponding means and methods. For example, start a project, set up a group generally more than two to three or even more, we all joint research and development, brainstorming, and finally put together resources. Under normal circumstances, R & D is not a project group can be successful, and 20% to achieve market promotion is good. {page_break}

He Yuping: Bio enzyme technology to enhance the sustainable development of the textile industry

Director of government and public affairs of China Investment Co., Ltd.

Because of the worldwide use of biological enzymes, it avoided huge carbon dioxide emissions. In 2011, the global enzyme preparation prevented 45 million tons of carbon dioxide emissions. Because of the use of enzymes, customers could reduce 75 million tons of chemicals.

Amylase can be used as a desizing enzyme widely used in the textile industry. The use of desizing enzyme can reduce 870 kg of carbon dioxide per ton of fabric and replace 700 kg of chemicals. Refining enzymes are mainly used to remove impurities. It can decompose the colloids on fibers and prepare for dyeing. With enzyme preparations, 20 tons of water can be saved per ton of fabric, which can reduce 1000 kg of carbon dioxide and replace 67 kilograms of chemicals. The oxygen bleaching enzyme can save 20 cubic meters per ton of fabric and reduce 410 kilograms of carbon dioxide.

　　 Lin Bei: functional textiles have great prospects in the United States.

Senior manager, Asia supply chain marketing department, Cotton Corp

We surveyed consumers about functional clothing, and once purchased functional finishing consumers, they received more than 85% of the feedback that they had basically achieved their expectations. Consumers who have purchased functional finishing products are relatively willing to pay higher prices for functional finishing. For example, anti wrinkle products, 63% consumers, they are willing to pay higher prices.

Generally speaking, there should be considerable prospects for the development of functional products in the US market or in innovative technological collation, especially in sports apparel and emerging outdoor categories. Our company has done a lot of exchanges and cooperation between China and large textile companies, as well as brand dealers and retailers over the past two years.

　　 Marino: fashion industry should focus on online user experience.

CEO, Europe Consulting Alliance (Beijing) Consulting Co., Ltd.

At present, enterprises need to consider two aspects: the first is to rethink the power of the network, and the second is to understand the current customer groups, first of all, the users of the products, then become consumers, and also consider how to improve their experience. According to our report, social media is playing a more and more important role in brand marketing.

We can see the brand new product development and market operation paradigm in twenty-first Century. What is different from the past is that it focuses more on the face-to-face communication and communication between the brand and the users. Business strategy and market operation are determined through interaction with users. The brand makes product marketing through two-way dialogue and exchange mode, such as websites, social media, etc.

　　 Yin Zheng: sustainable growth on the basis of common growth

Deputy manager, Department of textile development, IKEA Greater China Trading Area

If there is any new breakthrough or new content of IKEA's value in the new situation, I think it should be a common growth on the basis of sustainable development. Sustainable and intuitive is our supplier's environmental social responsibility. In fact, it is how we can make a lower price sustainable. This includes raw materials, raw materials themselves are not sustainable, we have recycled raw materials, even cotton, we are advocating good cotton work, including our specific standardization, standardized parts, standardized platform, including automation, logistics links, so I think this is a comprehensive sustainability. {page_break}

　　 Wang Qirong: upstream and downstream alliance to promote environmentally friendly products

General manager of Jiangsu Xia Ke environmental color spinning Limited by Share Ltd

The focus of our attention is how to innovate the environmentally friendly products produced by technology, and objectively speaking, China's lack is a mode of industrialization and scale, without the lack of a distinctive product. Under the guidance of the national textile product development center, we have established an innovation alliance, and the upstream and downstream enterprises are working together to complete this work. Enterprises involved in the "China Green non dyed textile Innovation Alliance", together with the alliance enterprises to study and promote the coloring technology of raw liquor, this technology has broken through the traditional printing and dyeing industry by replacing the masterbatch with the masterbatch on line, replacing the printing and dyeing production links, achieving zero emissions of harmful substances.

Zhong Yonglin: cooperate with the clothing brand to realize the value of product development

Deputy secretary and deputy director of China Eastern Silk Market Management Committee

The Eastern Silk Market, or the Shengze industry, has concrete value in doing six aspects. Specifically, there are six aspects: first, the upgrading of equipment. Second, pay attention to brand R & D innovation. Third, pay attention to product innovation. Fourth, pay attention to the effective support of the platform. Fifth, pay attention to the interaction between the market and industry. Sixth, we should pay attention to the introduction and cultivation of talents. The most valuable thing is to cooperate with garment brands in product development.

Zhang Bingliang: providing quality and cheap products to return to the essence of the industry

Founder of Shanghai lion consulting firm

In my opinion, what is the biggest flaw in China's current clothing brand textile industry? It does not provide the best quality and cheap products for most people. The domestic brands are basically five times faster than the lowest purchase price to the retail price. Our clothing industry should not talk about brand value and brand culture. If all of these are put aside, if you can continuously provide quality and cheap products to most people, the value of the clothing industry will be realized. At present, all enterprises must return to the essence of the industry, that is, textile and clothing, return to the essence of management, the essence of business is retail, the essence of retail is products, and the essence of products is to return to consumers. Everything is the source of your product. No consumer, your products are all flowers in the mirror, water in the month.