President Of China Textile Business Association: Textile Industry Still Needs Endogenous Driving Force.

Since P, 2012, under the background of the severe economic environment, the export growth of China's textile industry has slowed down, the domestic and foreign cotton price spreads have continued to widen, the cost of all kinds of elements has continued to rise, the demand of the international market is still very low, and the long-term appreciation trend of RMB is strong.

Many factors have led to the textile industry as a whole.

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< p > "just like the ancients" go all out to be false ", our textile enterprises in 2013 need to play the wisdom of" inward solving ".

At the beginning of the year, the chairman of the China Textile Business Association, "a href=" http://www.91se91.com/pioneer/ "> Li Jianhua < /a >, accepted the exclusive interview with this magazine, and talked about how the textile enterprises should tap their motivation and avoid risks to meet the unpredictable 2013 in terms of resources advantages, domestic market expansion, and internal innovation.

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< p > < strong > avoid risk early plan < /strong > < /p >

< p > reporter: it is generally believed that the high cotton price is the heaviest mountain on a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > enterprise. In 2013, how long do you think the cold winter in textile industry will last? How can cotton enterprises avoid risks under the condition of weak market and national macro control?

< p > Li Jianhua: it can be said that the cold winter of textile industry is hard to get rid of in a short time.

There are more than one mountain in textile enterprises. First of all, the overall economic environment is relatively low, and the growth of market demand is slowing down. The overall economic situation is not optimistic.

Secondly, the cost of raw materials has risen sharply. Last year, the price of cotton yarn surged to 4-5 yuan / ton. Many enterprises bought huge sums of money, but when prices fell, they could not reduce the cost they had invested, resulting in backlog or little profit.

Besides cotton, the prices of raw materials such as chemical fiber, silk, flour and accessories have also increased to varying degrees.

In addition, the low price advantage of China's textile market is no longer obvious. Labor costs are rising year by year. At the same time, the phenomenon of "labor shortage" appears in textile industry, which seriously limits the international competitive advantage and production capacity of China's textile enterprises.

Finally, with the continuous appreciation of RMB, the price advantage of China's textiles in the international market has also been weakened.

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In view of the complex economic situation and the uncertain raw material cost < a href= > http://www.91se91.com/news/index_cj.asp > price < /a >, it is suggested that enterprises should pay more attention to avoiding risks in the following aspects: first, enterprises can adopt flexible way of receiving the single way, pay close attention to the change of raw material prices, take short orders and small bills, avoid medium and long term large orders, and avoid the upside down of cost and income in an unexpected period of time.

The two is to increase the added value of products, keep pace with the mainstream and trend of the market, increase the value of products in design, creativity and so on, and raise the price accordingly and digest some production costs.

Three, we should strengthen product upgrading and increase the use of alternative materials without affecting the quality and comfort of products.

The four is to seek help from government and industry organizations to solve the problem of cotton purchasing.

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< p > reporter: in 2013, when the global economy is still unstable and the market environment is complex, large enterprises and small and medium-sized enterprises, domestic enterprises and export enterprises should adopt their respective positioning and strategic layout to effectively evade risks. < /p >

< p > Li Jianhua: whether small or medium sized enterprises or domestic and foreign trade enterprises, the development ideas of high consumption, pollution and too traditional mode no longer meet the needs of today's market competition. Enterprises need to maintain a high degree of market vigilance and self-awareness, self-improvement ability, maintain enterprise vitality and market competitiveness, and actively carry out industrial pformation and upgrading according to market needs. I think we can start from the following aspects: < /p >

< p > 1, strengthen technological input, enhance product R & D capability; two, strengthen brand building and enhance product competitiveness; three, speed up equipment renewal and increase productivity; four, strengthen communication and learning, and develop multiple markets.

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< p > < strong > innovation originates from internal force < /strong > < /p >.

< p > reporter: "pformation and upgrading" has become a common topic in China's manufacturing industry, including the textile industry.

Can you explain specifically from the angles of technology, brand, sustainable development, talent cultivation and reserve, and what ways should Chinese textile enterprises use to find the endogenous driving force and growth advantage of innovation? < /p >

< p > Li Jianhua: industrial pformation and upgrading refers to the pition from low value-added to high value-added, from high energy consumption, high pollution to low energy consumption, low pollution pition, from extensive growth mode to intensive growth mode, which is more conducive to the sustained and healthy development of economy and society.

Industrial pformation and upgrading is first of all technological progress, upgrading the technological level and R & D capability of the industry, while improving the overall quality of the workers, improving the level of the industry and realizing the coordinated and sustainable development of the whole industry.

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< p > to smoothly pform and upgrade, on the one hand, we must increase the added value of products.

In the past, we simply produced products and sold products, but in the current fierce market competition, this simple mode of operation has led many enterprises to lose their competitive edge. Enterprises should try their best to meet the market demand from the perspectives of R & D, innovation and so on, grasp the market pulse, grasp the initiative and guide consumption.

On the other hand, enterprises should have a strategic vision, rely on science and technology, introduce advanced ideas and talents, and strengthen cooperation with different fields.

Finally, we should combine the development of enterprises with the development of the society and coordinate the coordination between industrial production and environmental development. Only when enterprises deploy their development strategies from a long-term perspective can they go far.

China's textile industry development model, which has been pursued for decades, is no longer applicable. Transformation and upgrading is an inevitable choice for survival in fierce international competition.

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< p > reporter: a voice once said, "now is the best time for the globalization of China's manufacturing industry". What challenges do you think the globalization brings to Chinese textile production enterprises? How should we deal with it? < /p >

< p > Li Jianhua: in the past few decades, the textile industry has been regarded as the traditional dominant industry in China, and the export of textiles has been occupying a large proportion in all export products.

Most of our textile products are mainly based on export, but the advantage is mainly in the low labor price. But with the deepening of economic globalization, this low price competitiveness is weakening.

Instead, some countries in South Asia, such as Vietnam, Bangladesh, Burma and so on, have a more obvious price advantage than ours.

On the other hand, the environmental damage caused by textile and garment processing is obvious. This kind of development mode at low cost and destroying the living environment of future generations is not scientific.

China's textile industry can not always take the OEM as the main form of development. We need to fully understand the new changes in the international division of labor and the new requirements of industrial pformation and upgrading, and actively change the status quo and seek new development models.

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To maintain the competitive advantage of China's textile industry in the international market, we need to change our thinking, speed up structural adjustment, work hard in new product development and brand building, improve the added value of products and services, and abandon the strategy of low price competition. P

For example, in the product design, production, packaging, sales, publicity and other aspects of in-depth exploration, establish a mature and mature industrial chain, pay attention to product innovation vitality, brand building, channel construction and culture and concept promotion and so on.

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< p > < strong > the foreground of industrial cluster is good < /strong > < /p >

< p > reporter: the textile industry is a small and medium enterprises account for more than 90% of the industry, in the face of domestic labor costs rising, raw materials continued high and other factors, the survival of small and micro enterprises in 2013 will continue to deteriorate? In 2013, the association will promote what work to better serve small and micro enterprises? < /p >

< p > Li Jianhua: from the whole year's situation, the textile industry has been in a doldrums, and the operation of large enterprises has been very bleak, let alone small and micro enterprises.

Compared with large and medium-sized enterprises, small and micro enterprises have no stable business, no stable market, no stable employees, and face more market uncertainty and financing difficulties.

Data show that loans provided by China's banking industry to the textile industry are mainly distributed to large and medium-sized enterprises, and small businesses account for only about 20%.

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< p > in fact, small and medium-sized enterprises or small and micro enterprises are more flexible and innovative than large enterprises. As long as the government and social forces pay close attention to small and micro enterprises, giving proper policy guidance and support, they can avoid small and micro enterprises falling into a vicious cycle of rapid development, dismal market operation and short life cycle.

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< p > there are many small and medium-sized enterprises in the member units of our association. Apart from these enterprises can enjoy relatively considerable preferential measures to participate in various exhibitions held by our association, we also understand and help enterprises to solve various problems encountered in production and operation, such as governing meetings, holding forums and visiting surveys, leading enterprises to visit and establish a docking platform for the upper and lower industrial chains, and actively communicating with relevant departments of the state, local governments and local industry organizations, giving policy support and financial assistance to these enterprises.

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< p > reporter: because the price of raw materials, labor and logistics costs are rising, the entire textile industry is facing the problem of narrowing profit margins. What branches do you think is currently developing smoothly and optimistically? What is the most serious form of clothing, home textiles, underwear and outdoor textile industry? < /p >

< p > Li Jianhua: I do not think that the grim and optimistic situation is a shroud of an industry. The key is how different industries and enterprises adopt different strategies and strategies.

In a grim environment, all kinds of brands have relatively good or relatively bad brands.

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Less than P, clothing, home textiles, underwear, outdoor and summer cool are all necessities of life for ordinary people. There are many reasons for the narrowing of their profit margins.

On the one hand, the cost of production and operation (such as raw material cost and labor cost) has been increasing year by year; on the other hand, the product itself lacks market competitiveness and can not meet the growing demand of people; moreover, the homogenization of market products is serious, lack of characteristics, and the identification is low.

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Accordingly, enterprises should start from their own development, control production costs, improve product R & D capabilities, eliminate the homogeneity of their products and other products in the market, and get rid of the low-level competition strategy such as price strategy. P

At the same time, government regulators should also actively monitor and intervene to ensure sustained and healthy development of the market.

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< p > reporter: at present, the industry cluster of the home textile industry in Gaoyang, Anji, Zhen Ze, Ningbo, Nantong and other places has already had a certain scale. The wedding dress industry also has a focus production and trade base in Guangdong Chaoshan, Pearl River Delta, Suzhou and other places. What industrial clusters do you think will appear in the textile industry in 2013? What kind of breakthroughs and growth will the existing industrial clusters appear? < /p >

< p > Li Jianhua: the formation of industrial clusters in these areas is characterized by its regional characteristics and historical background. Towels of Gaoyang, bamboo products from Anji, silk of the earthquake, rush of Ningbo, and home textiles of Nantong are relatively concentrated but not the only industrial clusters. The cooperation with the fairs sponsored by the association also includes Zhongshan Xiaolan underwear, Shantou household clothes, and northeast Liaoyuan socks industry.

Most of these industrial clusters are mainly foundry workers. Relatively speaking, brand awareness is relatively lacking, and few well-known brands.

I think the existing industrial clusters should change their thinking and change the single development mode, not only to the production cluster, but also to develop into a brand cluster.

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< p > at present, I think the more promising industrial cluster trend is children's clothing. There are children's clothing industrial bases in Zhejiang Huzhou Zhili, Fujian Shishi and Guangdong Foshan Ring towns. According to the current domestic children's wear market development progress and industry demand, children's clothing is still very promising.

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< p > < strong > good use of "old" exhibition < /strong > /p >

< p > reporter: according to customs statistics, in 2012 1-8, textile and clothing exports further deepened, clothing and textiles decreased by 0.7%. In the first half of the year, 40% of the province's textile and clothing exports decreased.

What measures will the association take to solve the business difficulties caused by the export market slump? < /p >

< p > Li Jianhua: most of the members of our association are domestic trade enterprises. Most of them do not face the pressure of shrinking export market. Only a few companies that are involved in export OEM business have been affected.

As we all know, the China textile business association has hosted three exhibitions: "China needle and cotton fair", "China Silk Fair" and "China labor protection products fair".

With the help of these exhibition platforms, the association will gather together the enterprises, study the situation, analyze the market situation, and combine with the exhibition. In view of the difficulties faced by the enterprises, they want some help methods, such as setting up special zones, setting preferential prices, setting up special forums, and so on, pmitting policies and new development ideas to enterprises.

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< p > for enterprises that are interested in pforming from foreign trade to domestic trade, I will try our best to bridge the market and recommend distributors to help them develop the domestic market.

Of course, for foreign companies who are accustomed to doing foreign trade, doing domestic trade is almost entirely new. To deal with many problems such as design, brand, channel, inventory and so on, our association can provide help and guidance to enterprises in need through industry exchange, expert consultation and resource integration.

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< p > reporter: the ninety-fifth China needle and cotton trade fair will be held in Shanghai in March 2013.

It is understood that the "needle club" is regarded as the "rain watch" for the economic development of the underwear industry.

Compared with previous years, what growth, changes and innovations have been made in the exhibition area, professional audience and agenda setting in 2013?

< p > Li Jianhua: compared with the 94 session, the 95 "China Acupuncture Association" is basically the same schedule. It was selected in the early spring of March in a variety of exhibition venues, in a place suitable for exhibition, Shanghai, at a time suitable for exhibition. In March, I hope that this exhibition will be able to achieve the same result as the previous one.

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< p > this exhibition, we have done a lot of work in the recruitment of audiences.

On the one hand, we should strengthen contacts and communication with other professional markets and invite multiple market organizations to visit the exhibition.

On the other hand, we strongly invite the heads of shopping centers and chain supermarkets to visit the exhibition.

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< p > in addition, during the 3 day exhibition of the 94 "China Acupuncture Association", our Association put a lot of manpower and resources into the questionnaire survey of exhibitors and spectators, conducted in-depth analysis of the problems and suggestions of participants in the "China Acupuncture Association" after the meeting, and deliberated countermeasures, and made corresponding adjustments and improvements in audience recruitment, exhibition service and exhibition publicity.

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At the 95 P exhibition, we will see more closely the exhibition and the work of the industry. My association's home dress Committee, underwear Committee and Xia Liang special committee will take this opportunity to organize colorful activities and forums, especially the thousand person dealer summit organized by the Special Committee on home clothes.

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< p > reporter: "China needle Association" is an exhibition that will enter the 100 century. The association has "China International Labor Protection Products Fair" and "China silk trade fair" also has a long history. Do you think that the traditional form of exhibition will continue to maintain vitality in today's era of advertising overflow and electricity supplier's reputation? What measures will be adopted in the future to achieve this goal? < /p >

< p > Li Jianhua: the exhibition is a traditional form, but it is not outdated. It has the function of advertising, e-commerce and so on.

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< p > the "middle needle" audience is mostly from the joining agents, shopping malls, professional markets, including some manufacturers.

Many people go to the exhibition to find some brands, see how their new products do and how the company looks. If a brand does not come, they will speculate more.

Therefore, exhibitors on the one hand are on display and publicity, on the one hand, they are also giving the industry a powerful signal and confidence.

Exhibitors in the exhibition to find investment agents, layout some parts of the region and even across the country's marketing network is an important way to brand development and growth.

For new enterprises, exhibiting is an excellent opportunity to promote themselves and learn from excellent enterprises.

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Taking P as an example, I think the promotion of the vitality of the exhibition requires two aspects. On the one hand, it will enhance the industry influence and appeal of the "Chinese Acupuncture Association" and attract more new and old enterprises to participate in the exhibition.

For many years, "China needle Association" has a good reputation among many old brands, but some new enterprises and new brands are very strange to the exhibition market. We need to do more publicity and promotion so that more people will know and understand the "needle shop" and grow and develop through the platform of "China needle Association".

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< p > on the other hand, expand the category of existing exhibits in the "China Acupuncture Association" and attract more categories.

The existing category of "China Acupuncture Association" mainly covers underwear and home textiles, and has relatively advantages in underwear, home furnishings, socks, bedding, towels, summer cool products, etc., but there is still much room for development in bra, clothing, accessories, machinery, home furnishings, curtain fabrics and so on. In the future, we will continuously improve product categories on the basis of maintaining the advantages.

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