Shishi: Creating "Oriental Milan" Through Its Own Efforts
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< p align= "center" > December 7, 2012, Shishi "Chuang" and "create two generations" on the inheritance and development of dialogues < /p >
< p > Milan plan, a new chapter! The Milan plan is the synonym for fashion, creativity and design.
In order to speed up the integration with the international market, Shishi will promote the development route of "a target=" _blank "href=" http://www.91se91.com/ "> /a" a target= "_blank" href= "http://www.91se91.com/" > clothing > _blank > fashion, individuation and high-end. With the experience of Italy Milan, Shishi will become the internationally famous Oriental Milan fashion and creative capital.
In December 6, 2012, for the famous lion at home and abroad known as "fashion capital", it is a day that is worth remembering forever.
On that day, Shishi's "Oriental Milan" development strategy and plan passed the appraisal, and solemnly organized the "decode the East Milan joint industry development" Summit Forum and the "Milan plan" launching ceremony. The Shishi green chamber of Commerce participated in it, and many directors of the green merchants shared the "Milan flavor".
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In October 22, 2012, Zhang Yongning, Secretary of Shishi municipal Party committee, who led a delegation to attend the Shanghai international excipient exposition in October 22, 2012, told CCTV, Dongfang TV and other news media that in the future, Shishi will promote the fashion and personalization and high-end road of textile and clothing, and make Shishi into China's "Milan".
The Shishi green chamber of Commerce as a young elite of rock lions has become a new force to promote Shishi to become the "Oriental Milan". Apart from the "two pioneering and green business action" forum, some of the Shishi green chamber of Commerce members also participated in the two major activities, such as the launching ceremony of "Oriental Milan", "inheritance and development - the two generation of entrepreneurs' entrepreneurial dialogue" and so on. It has made the best connection for the campaign of "Eastern Milan", and the speech of Shangshi Yuejin, a member of the Standing Committee of Shishi municipal Party committee and the Minister of organization, at the forum of "two entrepreneurship and youth business", is giving full recognition to the Shishi green chamber of Commerce and all the members of the board.
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< p > < strong > speech < /strong > < /p >
< p > < strong > contribute to the wisdom of modern stone lions < /strong > < /p >
< p > < strong > -- the speech of Shangshi Yuejin, the Standing Committee of Shishi municipal Party committee and the Minister of organization, at the forum of "the two venture and the Qing Dynasty action" forum < /strong > /p >
Since P last year, the new municipal Party committee has put forward the strategic decision of "quality stone lions and two pioneering businesses". At present, all the work is in the stage of "speeding up and sprinting".
At present, the municipal Party committee and the municipal government set up a stage for the young entrepreneurs and provide a platform. Next we will see the performance of everyone! See if you can become the protagonist of the stone lion stage in the future. Can you write the chapter of "shaking the world and crying for ghosts and gods" for the leapfrog development of the stone lions? For this reason, I would like to offer three hopes to share with you: < /p >
< p > first, we must emancipate our minds and strive for innovation.
Emancipating the mind is not empty talk, but real content.
My view is that "emancipating the mind is the greatest opportunity". If the mind is not liberated, everything is going on step by step, Mo Shou is stereotyped, your business will stagnate, and your business will have no vitality.
Shishi once became an important part of the spiritual birthplace of Fujian businessmen because of "daring to walk night and daring to rush into the torrent".
We are also empowered by emancipating our minds and innovating.
For example, Mr. CABBEEN put forward the idea of "subverting fashion to create fashion", creating a famous CABBEEN brand.
For example, the honor group started from scratch, and now the company is developing blowout.
These are full of emancipating the mind and innovative consciousness, which are worth learning from.
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< p > Second, we must love our ancestors and take the responsibility.
We are glad to see that stone lions can be seen everywhere in the public service advocacy of "eight point opening" and "civilized travel", especially in the "propaganda travel" advertising campaign, focusing on employees' safety in their own enterprises. This shows that our social responsibility is not only for the sake of "good-looking" but also the combination of social responsibility and enterprise development.
It is worth mentioning that Shishi's first batch of "loving students" and Cai Yiwei, chairman of Shishi Judi investment, are the "obscure" young people who have gone through three failures in their own businesses. After fourth successful businesses, they have increased gratitude and nurtured the society. They offered to sign a donation letter of commitment. They promised the Charity Federation that the 1% of the business income of the previous year will be remitted to the Charity Club account by the end of April.
This is the best commentary on "loving the motherland and taking the courage to bear the responsibility". It also shows that the future is awesome. We also hope that everyone will continue to carry forward the spirit of "loving the motherland and taking the courage to bear the responsibility"! < /p >
< p > Third, we must carry forward the future and create brilliant future.
The older generation of entrepreneurs and young entrepreneurs are all those who dare to eat crabs. They are talented people with ideals, responsibilities, ambition and execution. They are the most valuable asset of our stone lions.
Young chamber of commerce should continue to promote exchanges between the two generation of entrepreneurs. Young entrepreneurs should learn from their predecessors the experience of evergreen businesses. Older entrepreneurs should also learn new ideas, new ideas, new measures and new initiatives from the younger generation.
Especially in the two generation of the young businessmen, we should pay attention to inheriting the good character of our parents' hardworking and hard struggle, carrying forward the lofty aspiration of our fathers, and boldly stepping out of their father's aura. We should not hide under the big tree, do our own career planning, carry forward the family business, and let our enterprises out of the stone lions, to Quanzhou, to Fujian, to China and to the world.
I believe you will do it! < /p >
< p > < strong > first locate the brand, then proceed to design < /strong > < /p >.
< p > < strong > - Fujian dress < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > association president, Shishi Youth Chamber of Commerce President Yang Ziming < /strong > /p >
< p > because of my work, I travel around the world every year, and of course I spend much time in the fashion capital of the world, such as Paris, London, New York, Milan and so on. Especially Milan gives me a lot of feeling, because Milan and Shishi have a lot in common.
For example, Milan is a highly developed textile and clothing city, and the textile and garment industry of Shishi has a long history.
Since the reform and opening up, Shishi textile and clothing has been a more active distribution center, with a solid foundation for textile and clothing, and also has a very perfect industrial chain.
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< p > 2012, when I traveled to more than 50 county-level cities in the country, I found that the urban construction and urban beautification of stone lions far exceeded them.
As a stone lion, I am very proud.
Moreover, from the history of Shishi, it was once the birthplace of the maritime Silk Road.
Therefore, whether from urban construction or from the history of the city, it has many similarities with Milan.
So in my view, the development of the textile and garment industry is a very good opportunity for stone lions.
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< p > as a fashion designer, I have my own opinion on brand positioning.
I think the brand positioning is a living and living carrier.
Therefore, when making brand positioning, we must first understand a question, which is "who am I".
When I know who I am, I know who I want to sell the product to, and then I can understand his way of life.
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< p > < strong > dialogue < /strong > < /p >
< p > < strong > inheritance and development < /strong > < /p >
< p > December 7, 2012 morning, decoding the "East Milan" joint industry development supporting activities "heritage and development - the two generation entrepreneurs entrepreneurship dialogue" was held in Shishi radio and television studio.
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< p > activity site, Tian Qiming, chairman of Shishi textile and clothing trade association, and chairman of the company, and a target= "_blank" href= "http://www.91se91.com/", "dress less than /a > chairman Wang Yanzhu, and Hong Shaopei, chairman Hong Shaopei of the Youth Entrepreneurs, Jinyuan Garments Co., Ltd.," China top ten designers ", Liu Yiqun, chairman of Wolf Road Garments Co., Ltd., Liu Yiqun, together with President Lu, the vice president of Hongfeng Environmental Engineering Co. Ltd., Cai Caihong, and so on.
From different angles, they describe the responsibilities and missions of developing enterprises in terms of the similarities and differences of "creating a generation" and "creating two generations", "self starting and Zi Cheng's father", "modern management and family management" and "entrepreneurship in the future". We will explore how to create a happy economy in the economic pformation period of "quality stone lions and two start-ups" and realize the generation and development of private enterprises.
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With regard to the inheritance and development of P, Wang Yanzhu, chairman of gage weaving and dyeing Garments Co., Ltd. talks about what the older generation of entrepreneurs can inherit to the next generation: "the environment of the older generation of entrepreneurs is growing harder than that of the next generation, so they cherish everything they have now.
When we are in a good career, we dare to develop. But when faced with adversity, we will be able to overcome setbacks.
If there is anything that can be passed on, I think this is the spirit of self confidence and struggle.
Wang Yanzhu also talked about the opportunity to be with other young entrepreneurs today, not just about the so-called inheritance, but also to learn from them. There are many places for young people to learn from the older generation.
Compared with the older generation of entrepreneurs, the purpose of entrepreneurship is to provide adequate food and clothing for their families. In order to change their living environment, a new generation of young people is more of a social responsibility.
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Lu Chao, President of P (China) Limited, has also expressed his personal views on Inheritance and development. He said, "I understand that our two generation is to develop the performance of our parents on the basis of succession. Especially in the present East Milan plan, I believe that we can create two generations of innovative thinking that is more consistent with development.
We have taken the foundation laid down by our fathers, and we must use our own ability and innovative management mode to strive for further development of enterprises.
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< p > < strong > sound < /strong > < /p >
< p > < strong > informatization promotes Shishi to become Oriental Milan < /strong > /p >
< p > < strong > - Lin Hongnan, vice chairman of the China Sewing Machinery Association and chairman of Fucheng (China) Co., Ltd. < /strong > /p >
< p > Design in Milan, fabrics from Guangdong, printing and dyeing and production in Shishi, and then through the network, e-commerce or terminal to achieve sales, this is not "daydreaming", with the help of information technology can achieve such cross-border, p regional, cross industry cooperation, in the "East Milan strategic plan", referred to the stone lion Oracle textile and clothing innovation and development cloud platform which was recently landed.
Some people do not understand, what is "cloud platform"? As the name suggests, it is a "cloud". There are many software needed by textile and garment enterprises on cloud top, which are suitable for different levels of enterprises to use. According to the size of their own businesses, they can make "customized choice". Software like the seven wolves, CABBEEN and a medium-sized enterprise in the wholesale market is definitely different, but as long as the enterprise needs, the cloud can provide the software.
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< p > in addition to the Shishi Oracle textile and garment innovation and development cloud experience square, we will also build the B2B electronic marketplace of production chain, create creative, technological cooperation and trading platform, build the online brand operation platform of Shishi textile and garment enterprises, set up Oracle textile and garment industry talent training center and build Oracle textile and garment industry solution center, to build a more comprehensive platform for Shishi textile and clothing as well as "Fujian clothing", and become the most important cornerstone for stone lions to Milan.
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< p > < strong > East Milan is promising. < /strong > /p >
< p > < strong > -- Tian Qiming, chairman of Shishi textile and Garment Association, and chairman of the company, "/strong > /p".
< p > Shishi municipal Party committee and Milan municipal government put forward the "Milan plan" to upgrade the definition of Shishi, which is known as "China's famous clothing and leisure city", which is in line with the future development of Shishi.
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P, as we all know, Shishi is proud of the entire industrial chain from upstream petrochemical products to clothing products. This is also a unique advantage of Shishi compared with other garment plates. However, in recent years, Shishi textile and garment sector with OEM and ODM as the leading industry mode has encountered "bottlenecks". The order that Shishi enterprises would have pferred to Guangdong, Jiangsu and Zhejiang provinces, and the market downturn in recent years, Shishi traditional clothing plates were severely affected. Some brand operators also went to other regions. Why? Because they focus on product quality and regard quality as life.
At the bottom, besides the low price, the most important thing is Wuming. So before the "Milan plan" strategy was launched, I realized that the whole textile and garment industry chain of Shishi needed to be upgraded again. The quality stone lions and the two pioneering businesses proposed by the municipal Party committee and the municipal government also put forward higher requirements for the Shishi textile and garment industry. "The two pioneering work" is different from the early pioneering work of "crossing the river by feeling the stones". Now the business needs broader vision, higher intelligence and more precise positioning. Therefore, the government proposes the "Milan plan" to help Shishi become a famous fashion and creative area in the whole country and even the whole world. The so-called clothing, in the final analysis
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< p > < strong > designed for Wang to enter Milan < /strong > /p >
< p > < strong > -- Liu Yiqun, chairman of China top ten designer and Wolf Road (Fujian) fashion and Operation Center Co., Ltd. < /strong > /p >
< p > as a fashion designer, I have been lucky to have been to Milan, and I believe that I will go frequently in the future, because Milan's creativity and design are "hall level". For me, Milan is so far away, but so close, because creativity and art are borderless.
Last year, Shishi Municipal Committee and municipal government put forward the plan of "Oriental Milan". I just heard this statement and surprised me. But after careful consideration, Shishi did have the foundation and conditions to become "Milan of China".
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< p > the reason why Milan is worshiping the fashionable personages of the world is that it is the birthplace of many brands in the world. These centuries old brands originate from designers, such as Armani and Versace, which are basically "one color" designer brand.
In the future, I believe that China International Fashion Week will become an important platform for the release of stone lions to Milan. In a more daring direction, the designer brand of stone lions will continue to appear on the stage of the four fashion week in Milan, Paris, New York and London.
Stone lion, the "king of design", will become an important part of China's original fashion design strength.
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