Steady Growth Of Knitting Industry And Outlook For 2013 New Weather

< p > summarizing and sorting out the development history of 2012 a href= "http://www.91se91.com/news/index_c.asp" > knitting < /a > industry and enterprises will find that this year, the knitting industry is moving steadily in prudence.

Despite the impact of many factors such as sluggish external demand, slowing domestic demand, domestic and foreign "a href=" http://www.91se91.com/news/index_cj.asp "cotton price difference < /a" and rising prices of production factors, the determination of enterprises to brand and enhance product quality is increasing.

At the beginning of 2013, the knitting version reviewed the highlights of the industry in 2012, hoping to inject some momentum and confidence into the industry through these positive energies.

In 2013, let's look for a new starting point of < a href= "http://www.91se91.com/news/index_s.asp > knitting enterprise < /a >.

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< p > < strong > key words: R & D investment brings high profit < /strong > /p >

< p > < strong > News playback < /strong > < /p >

< p > an ordinary knitting socks export price is only $0.25, while the number of socks that increase several patented technology can increase 10 times.

In the cold winter of foreign trade, some enterprises are taking advantage of R & D investment and patent preemption.

In Zhejiang Datang, which occupies 65% of China's socks industry, even ordinary socks are pursuing more functions, thus gaining higher profits.

Zhao Wenjun, general manager of Zhejiang socks industry Co., Ltd., a leading enterprise in socks industry, said that the most expensive pair of socks produced by the company is 200 yuan, and its value-added part depends on function and technology besides raw materials.

Similarly, Datang town has an enterprise that originally made socks industry to add glove business, but it is not a traditional glove. It is called "I gloves" - the special touch screen gloves, because with the popularity of Apple mobile phones and other touch-screen electronic products, especially in winter, ordinary gloves can not make the touch screen products normal induction.

The company's R & D team has developed a touch screen type of gloves made of conductive materials, including thumb, index finger and middle finger tip, which allows people to operate the touch screen electronic devices smoothly while wearing gloves.

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< p > < strong > editorial comment < /strong > < /p >

< p > R & D investment has changed to patent, and has brought huge profits.

This is also the business logic of some successful Western companies. Although there is still a gap between China's R & D investment and foreign investment, the input output ratio and R & D efficiency also have much room for improvement.

This can also be corroborated from a set of data.

According to the data released by the National Bureau of statistics, Ministry of science and technology and Ministry of finance, in 2011, China invested 868 billion 700 million yuan in research and development (R&D), an increase of 23% over the previous year, and the ratio of investment to GDP was 1.84%, higher than that of last year's 1.76%.

The main R & D centers in China are Jiangsu, Guangdong, Zhejiang and Shanghai. Their investment intensity has reached or surpassed the national level.

Industry experts pointed out that in 2012, investment in knitting enterprises was generally tight, and all costs were reduced. However, R & D is cyclical, including mid term R & D and short-term R & D.

From the perspective of R & D, the strength of large enterprises will be stronger than that of small enterprises, which will also promote the industry's shuffling.

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< p > < strong > key words: crack labor shortage, leave people first, pay attention to < /strong > < /p >

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< p > summed up in 2012, the employment problem in the knitting industry is still outstanding. The shortage of vocational education caused by the shortage of vocational education is still obvious, and the "employment difficulty" and "labor shortage" will coexist in a certain period.

Under the background of rising labor costs and accelerating industrial pfer, SMEs have been facing "labor shortage" in recent years.

Because of the downward trend of macroeconomic situation, the employment demand of enterprises has been reduced, and the employment pressure of ordinary labor has been slightly relieved. The relatively lack of skilled personnel is, "our company's technical workers pay more than 3000 yuan, never pay wages, and pay five risks for their employees, and also eat lunch. Even then, skilled workers are still not good at recruiting.

The skilled workers trained by them are also easy to be "poached" by other companies.

An enterprise manager said.

On the other hand, workers generally reflect that their insecurity is aggravated by the deterioration of their living conditions and the instability of their production.

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< p > < strong > editorial comment < /strong > < /p >

< p > in the face of the two difficult problems of "employment difficulty" and "labor shortage", besides increasing wages, improving work and living conditions and increasing welfare, we should also consider the "happiness index" of employees and embody the importance of humanistic care.

In the minds of employees, sending a birthday cake and giving a few greetings to the festival can make employees feel a sense of belonging.

Because what we get here is not only to ensure the wages of life, but also to get a respect.

The satisfaction of the mind is far better than the improvement of material conditions.

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< p > < strong > key words: two or three line underwear brand must break down < /strong > < /p >.

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< p > at present, China's underwear industry has appeared the phenomenon of "three products": homogenization of products, vague concept and fierce competition.

In the past two years, dozens of underwear brands have appeared at the same time.

Not only is the product design and design homogenization serious, but also the store marketing mode is highly identical, and the two or three line brands are cross referenced and fuzzy.

Consumers often encounter this situation: there are several underwear shops on a street. In addition to the different name of the store, the style design, display method, shopping guide and sales promotion activities of the shop are all the same.

Consumers face the same pattern of underwear shop as if they are fighting "guerrilla warfare". When they pass by, they buy, buy and forget, and the rate of return is very low.

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< p > < strong > editorial comment < /strong > < /p >

< p > competition is becoming increasingly fierce. Underwear enterprises have to fight price war, promotion war and human sea battle in order to compete for market share.

At present, the overall environment of China's underwear industry is the gradual increase in costs and the thinner profit margins.

Coupled with the increase in raw material prices and staff wages, industry insiders predict that most of the three line brands and half second tier brands will disappear in 3 years.

Market competition without differentiated positioning can only be a dead end.

To solve the problem of homogenization competition, dealers can focus on four aspects of consumer experience, marketing tools, brand management and green consumption, focusing on the personalized needs of consumers, and truly enhance the quality of service for underwear consumption.

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< p > < strong > key words: double line marketing should strengthen mode innovation < /strong > < /p >

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< p > in recent years, some traditional clothing brands have tried the business of water electricity supplier, but compared with the "brand name" of the electricity supplier, the rocket cannon sometimes beat millet and rifle.

On the one hand, the huge offline resources, on the other hand, it is dismal online sales and bottomless capital investment. Some of the traditional enterprises of "touches" have been defeated in the "hard bone" of the electronic commerce which is fragrant but hard to chew. The first business of the first brand of pregnant gown is on the line for a year.

In order to better develop the business of electronic commerce, October Mommy began to test the "O2O" (on-line to off-line) online and offline combined marketing mode, such as online sale, when the online sale, the original price of 1500 yuan of maternity dress can be directly taken away with the price of 400~500 yuan, customers can also directly to the new stores to experience online shopping of maternity dress, enjoy the super value shopping experience.

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< p > < strong > editorial comment < /strong > < /p >

< p > nowadays, the brand generally believes that the online marketing service system combining online marketing with offline marketing has become the best marketing way to quickly enhance the exposure, popularity and reputation of the brand.

The so-called double line marketing is the two lines of mutual coordination and marketing, to find the combination of online and offline, to achieve the best effect of marketing, so that the marketing effect can be achieved from the point to the surface process.

In reality, some traditional enterprises will directly affect the sales of the stores once the network sales are up, causing the agents to complain incessantly.

How to improve the survival rate in traditional industries is a dilemma between fish and bear's paw.

October mom will "traditional stores + business +O2O" mode three in one, multi-channel development of target customers.

Moreover, the strategy adopted is that the products on line and line are completely different. Even the production team design team is also separated. Besides, the online sale is full of functional clothing, so that the online and offline separation will avoid the impact on the wired shop.

Nowadays, the clothing e-commerce has suddenly become a new force in the traditional retail situation, which has become the mainstream business choice of many brands and enterprises.

However, people soon discovered that the expansion of new businesses by means of electricity providers is not as simple as it may be.

Sometimes it will go in, but eventually it will go away.

As a matter of fact, the core principle is still the traditional retail concept: to take customer demand as the center, product as the guide, differential competition as the main point, and core value as the mission.

But in specific implementation, the brand of electric business may be faster, more flexible, and more focused.

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