General Introduction Of CHIC Pavilion 2013

The number of CHIC with a scale of 100 thousand square meters has been continuous for many years. The twenty-first China International Clothing and Accessories Fair in 2013 is made by men's wear, women's wear and casual wear. Leatherwear The professional division of fur / feather, children's wear, overseas exhibition group, fashion accessories, pure design and so on will provide a wide range of resources for the audience.

Men's wear: the charm of high-end men's clothing is not diminished.

The men's wear brand, which represents the highest manufacturing level of men's wear in China, has all appeared in the CHIC exhibition, so the men's wear hall has become a highlight of the exhibition. The men's wear hall has a total area of 14000 square meters. There are more than 30 exhibitors and more than 50 exhibitors. The brands are mainly distributed in Zhejiang, Jiangsu, Shandong, Shanghai and Italy, the United States and the United Kingdom.

YOUNGOR, Bosideng, red bean and other enterprises are exhibiting on a large scale with group line-up, displaying their brands in all directions, exhibiting an area of more than 1000 square meters. Among them, YOUNGOR is the thirteenth time to participate in the CHIC exhibition, with the core brand YOUNGOR (YOUNGER)'s "master coming" as the theme, gathered together under the HANP, GY, HSM and other sub brand debut. Xu Peng, head of YOUNGOR market operation Department, told reporters that YOUNGOR brand autumn winter series will be around this year. clothing In common with music, it shows the series of "master coming" culture. Through master's music works, similar to Seiko's high-end clothing, also represents the courage to create YOUNGOR brand culture.

Bosideng, a leading enterprise in the field of down garments in China, takes part in CHIC2013 besides the 11 feather brands such as snow flying and ice cream. Its Bosideng men's wear also enters the men's wear hall. The exhibition area of 1152 square meters has become the most important exhibition of the exhibition. The strength companies in the country of elya and George Bai have all been exhibiting and constantly introducing new products. The Beijing fashion capital exhibition group, led by the Beijing clothing association, has been exhibiting continuously for many years, showing the elegant appearance of Beijing's clothing brand. This exhibition shows the products of Hongdu, Tiantan, iriran and Raymond.

The red bean men's clothing on this exhibition product, each brand through the multi style, the multi color design, satisfies the different person's clothing demand. In particular, the latest golf series (golf) clothing has become a highlight of this year with its features of environmental protection, moisture absorption and quick drying.

Led by the Wenzhou clothing trade association, the "China (Wenzhou) high-end men's wear and fine goods manufacturing hall", composed of 5 enterprises, is making a new appearance in men's wear hall. With the slogan of "high-end men's dress watching Wenzhou", we vigorously promote the manufacturing standards and strength of Wenzhou's high-end men's wear. Chen Qixiang, Deputy Secretary General of Wenzhou clothing trade association, said: "this time we organized 5 representative menswear manufacturing enterprises, and unveiled the regional brand image of high-end men's wear in the Clothing Fair. We hope that the most representative high-end men's clothing in Wenzhou's garment industry will be promoted as a regional brand. This is not only considering the strong strength of men's clothing manufacturing industry in Wenzhou, but also the high-end men's wear manufacturing enterprises as the most competitive part of the market competition in the future.

　 Women's wear Hall: personalized service upgrade

Fast fashion brand is undoubtedly the leading role of women's clothing market in recent years, but how to find breakthroughs in the current market brand competition has become an important issue facing the development of fast fashion women's clothing.

"Although fast fashion brands in China are upgrading their circulation speed, there is still a considerable gap between domestic brands and international brands, and the circulation period is mostly concentrated in 30~45 days." ONE MORE Minister of investment Xu Jianping told reporters that in order to improve the speed of circulation, ONE MORE, apart from strengthening the supply chain construction, will separate the fast single product from the futures product separately. The shipment period of the express group is about 15~20 days, and it is characterized by large quantity and small quantity. Designer On the day of the design draft, the production process of the product was started. While women's wear brands are speeding up, inventory has become an important issue. To deal with the inventory problem, it is very important to control the market channel. "When we entered China, we conducted in-depth research on several major business circles in China, in-depth analysis of consumers' preferences, buying habits, similar brand layout, and fashion trends, so that the final shipment can match the business circle's attributes." You Dongping, chairman of the brand, told reporters that only by conducting in-depth research on consumer habits and business circles can we ensure that the clothes on the shelves are recognized and accepted by the market.

Unlike fast fashion women's clothing brand, high-end women's clothing brand is working hard to highlight the cultural connotation of clothing, striving to grasp the hearts of consumers through classic style.

In this regard, the women's wear brand talks on the basis of accurate positioning of its customer base, the Chinese style as the main feature of the brand. According to Chou Xiaojing, the brand leader, Tan song's use of Chinese elements is not a simple element alignment, but also focuses on the combination of traditional elements and modern clothing. Apart from the exquisite craftsmanship, it also strives to make every product "emanate" the spirit of China.

At the same time, service has also become the key to winning the market of women's clothing brand in recent years. Whether fast wear women's clothing or high-end women's clothing is refreshing the standard of service and expanding the extension of service. Several fast fashion brand executives told reporters that in recent years, brand has continuously put store design and shopping environment into an important part of channel construction, and strive to provide consumers with a comfortable shopping environment. For high-end women's clothing brand, its service connotation is also constantly enriched by brand enterprises. Apart from the customized service for members, Shenzhen's high-end women's clothing brand morning's "one-stop service" also makes reporters feel deeply. In this regard, many high-end women's brands have clubhouses, clubs and other high-end venues as the focus of their channel development.

　 Leisure wear: think again and start again.

It is a miniature of the CHIC2013 leisure hall exhibitors, which is mainly composed of production oriented brand upgrading, the German brand TOM TAILOR, the brand name LEE COOPER, which was born in London, and the YISHION group and the wolf family. It is the epitome of the CHIC2013 leisure hall exhibitors. It also reflects the different levels and different types of casual wear to reconsider and re build the brand.

Reporters found that CHIC2013 pushed the cowboy culture, and opened up the "Let 's Denim" cowboy theme area, focusing on the overall level of Chinese cowboy manufacturing research and development. Through the collective efforts of the Chinese cowboy industrial base, the domestic and international fashion leisure brands, commercial channels, media, and consumers' strong interest in Chinese cowboys have been aroused, and the future cooperation opportunities have been discussed. The cowboy theme area also invited experts from the international authority and cowboy industry to explore the future trend of the cowboy in the form of live salon.

Junan cowboy group of Shunde District, Foshan City, Guangdong province participates in CHIC2013. As a pillar of the local economy and a dominant industry, Junan cowboy is also an industry focused on the development of the local government. Junan cowboy has its own advantages in processing, new materials, new technology and new equipment. Junan cowboy hopes to develop its own brand and transform from processing enterprise to brand. At the same time, he hopes to go out and cooperate with famous brands both at home and abroad. Junan, Shunde District, Foshan Spin Ouyang Dewei, President of the clothing trade association, told reporters: "Junan cowboy first participated in CHIC in 2013, including 7 enterprises and 300 square meters of booths."

TOM TAILOR group is an international fashion and life home company. It provides medium priced and fashionable casual clothing and accessories. There are mainly two family brand series, namely TOM TAILOR and BONITA. Its products aim at customers between 0 and 40 years old, and wholesale and retail in more than 35 countries. In CHIC2013's leisure hall, TOM TAILOR creates a unique style of European leisure fashion for on-site audiences.

LEE COOPER is a century old cowboy brand with the longest history in Europe. Lee Cooper Clothes & Accessories Sun Jue, vice president of (China) Co., told reporters when he talked about his participation in CHIC: "CHIC has paid more and more attention to the experience of exhibitors in recent years, and has continuously strengthened the use of high-tech media. We believe that this platform can enable more people to know LEE COOPER, so that more people can feel the charm of our brand, and contribute to the promotion of cowboy culture in China.

In addition, the famous brands such as YISHION, bin Nu, wolf clan and other famous brands also landed in the leisure hall.

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　　 Children's wear: attention to children's lifestyle

Following the successful exhibition of the twentieth China International Clothing and accessories fair last year, the three children's wear brands of Pencil Club, mini pencil (Pencil Mini) and Andy Party (Andy Party) of Dongguan Tianxiang Clothing Co., Ltd., once again appeared in the twenty-first China International Clothing and accessories fair with a brand new image.

Pencil Club children's clothing is targeted at children aged 4~12 years old. It is located in the middle and high income families of large and medium-sized cities in China. Its products are closely related to the cutting-edge fashion elements of Europe and America, and advocate the new fashion of children's clothing consumption with the classic and elegant European style brand style. The wooden children's chairs and exquisite European style furnishings in the booth create a comfortable and comfortable environment like family.

In Zhili Town, Huzhou City, Zhejiang Province, as a well-known industrial cluster of children's clothing, during this year's fair, 9 children's clothing enterprises, including the famous brands such as today's Tong Wang, Yu Er, Meng school, attended the exhibition under the leadership of the relevant government departments of Zhili town. "The purpose of our group is to introduce the overall image of the children's clothing industry to the friends inside and outside the industry," said the head of the children's clothing office of Zhili town government. The children's clothing enterprisers and relevant business representatives in Zhili are also keen to publicize and promote the advantages of children's clothing industry in Zhili. They also make full use of favorable platforms at the fair to communicate with other domestic brands.

"Not only can we see and play," it is no wonder that small playchildren's children's clothes are always surrounded by three floors and three floors. In addition to the exhibits, there are interesting entertainment items in the booth. This is the experiential consumption concept launched by the playful playhouse of the little naughty children's clothing, attracting many spectators from all ages in the exhibition hall to participate. With the trend of fashion, a kind of "fun" personality is lovely and comfortable, and has won the love and popularity of young people. The design style of "fashion without losing individuality, full of fun and not naughty" has become the highlight and focus of children's children's clothing. Moreover, vigorously promoting the consumption of green products, so that children can grow healthily and happily in a harmless life is the eternal goal of playing skin. The design concept of "playing with leather" is based on "fashion without losing individuality, full of fun and not naughty". It focuses on fashion, fashion, personality and lovely fashion equipment for boys and girls.

In addition, the organizers launched a grand exhibition area this year in the E4 children's wear exhibition area. The exhibition area was built by the organizers and equipped with infrastructure. The company only needs to show the exhibits. The design of the booth is international, with the theme of simplicity, fashion and environmental protection. The exhibition area also has negotiation area, activity area, exhibitors and spectators.

Overseas Pavilion: strong lineup of European exhibitors

Under the environment of European economic downturn, European clothing companies are eyeing China full of opportunities, hoping to find new opportunities in China. While extending the service of "trade docking", CHIC2013 pays more attention to the implementation of the communication before exhibition and the function of continuity service after the exhibition.

26000 square meters, more than 400 brands, the number of brands in CHIC2013 overseas exhibition area exceeds any previous one, and the growth is mainly from European countries such as Italy, France, Germany and so on.

The Italy Foreign Trade Commission (ICE) has again organized the Italy exhibition group, with more than 80 enterprises participating in the exhibition. The exhibition area has increased by more than 25% compared with CHIC2012. The scale of the French and German Pavilion has also increased by 10%, showing that European clothing companies are eyeing China full of opportunities in the face of the depressed European economy, hoping to find new opportunities in China. In addition, CHIC2013 also welcomed the Turkey Pavilion and Scotland Pavilion for the first time.

Most of these brands and exhibitions are concentrated in the China International Exhibition Center (W1) and W2 overseas Pavilion. In addition, a small number of brands and exhibition groups are scattered in various professional exhibition areas. Exhibitors clothing basically covers men's clothing, women's clothing, leather, fur, pregnant baby, knitted, shoes Jewelry and other categories.

CHIC not only opens the door to China's market for high-end brands from all over the world, but also provides a more diversified choice for China's clothing market. Compared with the obvious increase of European brands, Asian brands exhibiting this year decreased. Although the Chinese market is widely recognized as the most potential, other Asian brands that are relatively well performing in the local market tend to deepen the local market. The shrinking European market has made European brands the main force of CHIC overseas exhibitors.

Reporters at the exhibition site, CHIC2013 continues to open up the business docking area, to facilitate exhibitors and interested buyers to negotiate face to face docking. In the continuation of the "trade docking service", organizers used the network database to collect information on enterprise needs, and integrated the actual situation of buyers, shopping malls and distributors to screen and classify the information of overseas brands. During the exhibition, the organizers also invited the authoritative commercial consulting organizations in China to provide advisory services at the scene, and invited German experts and China trading company representatives with international trade experience to hold seminars on the theme of "how to enter the Chinese market", sharing the successful experience of agents abroad, providing answers to questions and answers for both suppliers and suppliers, and building a suitable platform for business cooperation.

Design Corridor: pure design.

As a platform to show fashion and creativity, CHIC always pays attention to designer brand and expresses respect and belief in design.

The "CHIC pure design" theme exhibition, which is presented in H space with a completely new concept and form, not only displays excellent design, but also shoulders the important task of enhancing the recognition and recognition of the designer's brand. "CHIC designer Gallery" was upgraded to "pure design theme exhibition area" in 2013. 40 independent design spaces invite heavyweight designers from fashion design, accessories design and other categories to showcase their designs.

The international wool Bureau will lead the modern wool exhibition and the international wool logo award winning works to show the wool fashion trend and design exhibition in the pure design theme exhibition area. At the same time, France new fashion international institutions will also carry out the latest design works and fashion trends with CCDC winning designer Fang Weichi, Yan Ming, Zhu Wen and Zhang Beiyong. Famous designer brand WU.D, UWU, QIAO, DEPOT3 and so on in the pure design theme exhibition beautifully deduce, the excellent designer's unique view of clothing is conveyed through different styles, and by seeking cooperation between domestic and foreign buyers and designer brand integration store, to enhance the consumer's recognition and recognition of designer's brand.

The Chinese designers Union, China Textile Design Center, Haitao design studio, Shanghai Huangfu dress design, Tong Yue (International) dress and Da Dun pin architectural design and other agencies have entered the pure design theme exhibition, which has gathered a large number of outstanding design talents at home and abroad, providing one-stop service for brand enterprises such as overall product development, series design, plate making Proofing, pattern design, fabric design, advanced customization and store image design.

Nowadays, people's needs are increasingly diversified and personalized. People need to dress up with their unique design and adapt to the market trend brand to embody their own values and aesthetic standards. Although the concept of designer brand may be vague, personalized demand is the trend of consumption. People's yearning for brand personality and culture brings great potential to China's clothing market.

China Textile Design Center is the third time to participate in the CHIC designer area. As a designer service platform, it is also a professional design organization. Participating in the exhibition is hoping to provide designers with broader market opportunities and provide better design services for enterprises. In 2013, China Textile Design Center will continue to deepen the service system of designers, create a more valuable and cohesive designer service platform. On the other hand, it will start with product innovation, serve brand enterprises, and unite, guide and encourage them. brand The road to innovation has made some achievements.