2013 The Spring Festival Of The Clothing Industry: China International CHIC Clothing And Accessories Fair

The twenty-first China International Clothing and Accessories Fair (CHIC2013), with the theme of "Li Lian", opened in Beijing recently. < p >

After experiencing "baptism" in 2012, the Chinese garment industry in 2013 was in a "return" voice to reason.

As a barometer of China's apparel industry, CHIC provides an all-around value enhancement service for exhibitors, helping Chinese fashion brands to create more competitive global advantages in the critical period of industrial development.

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< p > find out the characteristic breakthrough bottleneck < /p >

< p > Wang Tiankai, President of China Textile Industry Federation, embarks from the South lounge hall, has visited the E1 men's wear hall, E2 sportswear and leisure hall, E3 leather fur, feather house, E4 children's life hall, W1/W2's overseas Museum.

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Wang Tiankai, accompanied by Gao Dekang, chairman of Bosideng group, visited Bosideng booth first. P

After a detailed understanding of the recent situation of brands in Bosideng, Wang Tiankai inquired with concern about the operation of brands such as snow fly and ice cream.

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< p > this year, Bosideng devoted to the display of Bosideng London brand.

Gao Dekang introduced several big steps for the brand to go to the UK. At present, Bosideng London has been recognized by consumers in the UK's terminal retail stores. Next stage, Bosideng will fine manage the terminal stores through European local franchisees.

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< p > Wang Tiankai said Bosideng is a leading enterprise in China's clothing industry. The opening of shops in London is an important symbol of China's clothing brand going to the international stage. Bosideng has a great mission in the future, and hopes that Bosideng can become a typical example of Chinese garment enterprises, so that more overseas consumers can recognize Chinese brands and products from their hearts.

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When p visited YOUNGOR booth, Wang Tiankai stressed that at present, domestic brands are eager to lead men's fashion, which depends not only on the strength of the brand itself, but also on the overall market advocacy, so as to promote the overall development of the industry.

After asking about the market performance of HANP brand for several years, Wang Tiankai pointed out that the excellence of hemp products is beyond doubt. From this year's exhibits, we can see that YOUNGOR has worked hard in the design of hemp products. For YOUNGOR, how to let more consumers recognize the advantages of hemp fabrics is the key to win the market.

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< p > this year, the red bean group has made five appearances with the top brands of IDF women's wear, ZUO, HODO men's clothing, Hun Dany and red bean.

Wang Tiankai said that enterprises should support all aspects of production, supply, culture, circulation and so on, and the operating costs of enterprises will gradually improve, and local brands should also enhance the added value of products.

Red beans booth director revealed that red beans home is the group's full integration of industrial chain resources, the market demand for analysis after the launch of a new brand.

At present, the brand's business model has been recognized by many dealers nationwide, and has achieved rapid development.

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< p > it is worth mentioning that during the visit, the Korean designer of HODO menswear Lian He Shan also specially explained the brand's design and planning.

Chen Dapeng, executive vice president of China Apparel Association, said that close cooperation between red bean and Korean designers has brought a good market effect to the promotion of the red bean brand. At present, Korean designers are more confident of the international fashion trend, and can fully plate these elements into Chinese clothing enterprises.

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< p > at present, the domestic children's wear market is developing rapidly. In the next few years, it will continue to maintain a strong trend of development and upgrade to branding, specialization and market concentration.

Wang Tiankai visited the Dongguan tea Town Exhibition Hall in E4 children's life hall. As a typical enterprise of local industrial pformation, WISEMI brand has won a certain market share in the children's wear market.

Wang Tiankai said he hoped that more and more manufacturing enterprises could make a difference in the way of brand development.

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< p > in the E1 men's wear hall, the exhibition hall of Italy fashion show, inspected by President Wang Tiankai, shows the latest exhibits including the top brands in Italy.

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Lai Shiping, the chief representative of the Italy Foreign Trade Commission (ICE), introduced the exhibition of Italy enterprises this year. The total number of exhibitors in this year was over 80, and the area increased by more than 25% over last year.

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< p > Wang Tiankai said that under the environment of European economic downturn, the active participation of overseas enterprises in CHIC shows that European clothing companies are eyeing China full of opportunities, hoping to find new business opportunities in China.

Wang Tiankai said: "before entering the Chinese market, overseas brands need to understand the characteristics of the Chinese market beforehand, and must operate in combination with the consumer psychology of Chinese consumers.

In the Chinese market, we must find our greatest characteristics and break the competition of homogenization so as to highlight the tight encirclement.

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< p > understand the current situation of China's garment industry. < /p >

Mr. Du Yuzhou, honorary president of the China Textile Industry Federation, first went to the W1 overseas Pavilion and visited the Hongkong exhibition group and the South Korean exhibition group.

The head of the Hongkong Trade Development Council introduced to Mr. Du Yuzhou that there were 11 enterprises participating in the exhibition in Hongkong, mainly small and medium-sized enterprises.

In the Korean Pavilion, Mr. Du Yuzhou visited a designer brand Jolie&Deen in Panyu, Guangzhou. The Korean design director of the brand introduced Du Yuzhou's development in China with fluent Putonghua.

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< p > from W1 to W2, Mr. Du Yuzhou came to the Italy Pavilion. He was very concerned about the development of Italy brand entering the Chinese market and asked the head of LACOMPEL DI ANDREA brand for many years about its operation in China.

It is reported that this brand has been exhibiting CHIC since 1996.

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< p > leaving the Italy Pavilion, Mr. Du Yuzhou and his party went to the German Pavilion, and the CEO Werner Kuenstle of the European fashion trade center (EFTC) said that the exhibition brought the Gerry, Weber, the largest clothing manufacturer in Germany, and said that the most realistic expectation for the exhibition was to find more agents and buyers.

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< p > from the overseas museum to the children's life hall, Mr. Du Yuzhou visited the two brands of Li Guo and Ying Shi.

Mr. Du Yuzhou is very concerned about the quality of children's clothing. He carefully inquired about the choice of fabric for children's clothing, the safety of zippers, and the problem of fabric contamination.

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< p > besides the quality problem, Mr. Du Yuzhou is also very concerned about the price of clothing.

In the E2 sportswear shop, Mr. Du Yuzhou visited GXG's women's clothing brand ONE MORE. He touched a summer dress and asked about the ingredients, sourcing sources and pricing of the fabrics.

In the E3 leather fur and feather house, Mr. Du Yuzhou suggested that the local brand Siqi family visit the Italy Pavilion, and said that the local enterprises should be more internationalized in design.

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< p > at E1 men's wear hall, Mr. Du Yuzhou visited the senior menswear District of CHIC set up this year.

At George White's booth, Mr. Du Yuzhou and the chairman of the brand, Chi Fang, talked about the trend of the development of China's professional wear. Chi Fang said that consumers had new requirements for the aesthetic of professional wear.

This year, the redI pol brand, which moved to the advanced customization area, mainly carried out the advanced customization process exhibition in Italy. Mr. Du Yuzhou and Wang Yongping, general manager of the brand customization department, discussed the relationship and internationalization strategy of Italy design and Chinese brand operation, and affirmed the successful experience of Italy in Pitti Uomo men's Wear Exhibition.

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< p > the annual CHIC exhibition is not only a display of one enterprise and one brand, but also the development of China's garment industry.

"The number of overseas brands participating in CHIC this year has been the largest for many years. This is a clear sign that foreign brands are full of enthusiasm for entering the Chinese market."

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