The Market First Describes The Future Of "Beauty".

< p > < strong > check the market magnifier > /strong > /p >

The nineteenth China international textile fabrics and accessories (Chun Xia) Fair will be held on March 27, 2013 ~29 in Beijing China International Exhibition Center.

After 19 years of development, China international textile fabrics and Accessories Fair (Intertextile surface accessories exhibition), as always, strengthens the exhibition function of "windows, ties, platforms" and the service concept of seamless upstream and downstream, and constantly improves and promotes the annual textile professional event.

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< p > Intertextile surface accessories exhibition is a good platform for exhibitors to broaden their horizons, change their concepts, understand the market and find new business opportunities.

This year, the Intertextile accessories exhibition will continue to set up a higher standard one-stop communication platform for exhibitors, so as to play a valuable role in guiding the exhibitors to understand the market, adjust strategies and create a better future.

In the 19 years' continuous guidance and promotion of Intertextile surface accessories exhibition, upgrading of scientific research, upgrading of technology and upgrading of corporate responsibility have become an important aspect of measuring whether a fabric production enterprise has sustainable development power. In the face of rapid changes in domestic and foreign markets, exhibitors have also handed out satisfactory answers.

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< p > every step of development of the participating enterprises is permeated with the continuous efforts of Intertextile surface accessories exhibition in the past 20 years.

Whether domestic sales, heavy duty, high quality or environmental protection are the development topics for enterprises after the Intertextile face accessories exhibition is fully understood about the status quo of fabric enterprises and the current market demand.

These subjects are being applied by all participants of the exhibition.

In the process of implementing these subjects, enterprises not only mastered the market demand, understood the trend of the whole industry under the big situation, but also found the most suitable direction for their own development, and portrayed a bright future vision.

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< p > < strong > Jiangsu Dan Mao < /strong > /p >

Xu Rongfang, general manager of Jiangsu Dan Mao textile Limited by Share Ltd, said that during the "12th Five-Year" period, the task of the enterprise was to increase the proportion of the traditional industries every year by increasing the proportion, and this included the addition and subtraction of the enterprise strategy. P

Through the adjustment of the way of operation, Dan Mao was gradually exported from the products to the outside world, and the proportion of internal and external sales proportion was half.

The rapid upgrading of the domestic market has benefited from the establishment of offices throughout the country, thanks to the continuous innovation of products to impress domestic customers.

After many times of continuous exchanges with customers on the Intertextile surface accessories exhibition and the mastery of first-hand market information, women's clothing enterprises in Guangzhou, Shenzhen and Fujian have been the main targets of the Dan Mao domestic market.

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< p > it is necessary to rely on two forces to make the enterprise bigger and stronger. One is "hard power" and the other is "soft power".

All along, Dan Mao has promoted "hard power" and created "soft power".

In the increasingly fierce competition today, textile fabrics companies like Jiangsu Dan Mao are producing brand names, constantly promoting new products, focusing on environmental protection and serialization products as the brand foundation, and paying attention to the embodiment of fashion trends, which has successfully opened the door of fabric fashion brands.

Like most textile enterprises with a long history, the development of Dan Mao has undergone several important pformations, including the reform of the enterprise system, the specialization and refinement of product development, and the extension of the industrial chain in recent years, the attempt to test the water at the terminal, and the development of the brand that goes further and further.

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< p > < strong > Hubei Maya < /strong > /p >

< p > by participating in Intertextile surface accessories exhibition, many fabric enterprises are more close to market demand in product development, and at the same time, they are more in line with the development trend in the big environment.

Speaking of market demand, the head of Hubei Maya believes that from a single enterprise level, product development must be market-oriented and timely adjust product strategy in the face of market changes. At the same time, in the increasingly fierce competition of homogenization, developing more value-added products is also the real demand reflected in the market. In addition, it is necessary to excavate production costs and reduce wastage in the enterprise, which is also advocated by Intertextile surface accessories exhibition.

In the face of the global economic downturn and the rising cost of raw materials and manpower in 2012, the development trend of Maya has not been significantly affected by environmental protection.

Maya believes that everything has two sides. These unfavorable factors are both challenges and opportunities for textile enterprises.

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In 2012, Maya took part in the Beijing fabric exhibition in March and the Shanghai fabric exhibition in October. It has gained recognition and cooperation intentions from many new and old customers, and gained the forefront information of industry, peers and downstream needs. P

Therefore, in 2013, exhibition marketing will be a promotional channel that enterprises have always insisted on.

Through continuous exploration, in the current situation, Maya textile will be a breakthrough point for innovative R & D products from high-end, novelty, small batch, low cost and other aspects; in addition, Maya will further study the market, put customer needs first, and focus on the development of functional products and high value-added products.

In terms of energy conservation and environmental protection, enterprises will continue to carry out environmental protection processes from source to finished products as before.

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< p > for Maya's future 3~5 development plan, Maya director also interpreted the objectives of the enterprise for journalists: let customers rely on, make their employees happy, and make benchmarks for the industry.

Around this goal, Maya will establish a joint development mode with 90% of the second tier brand customers in China in 3~5, continue to develop targeted products and services, vigorously develop new materials and new processes, enhance the added value of products, and strive to enter the supply chain of all second-line brands in China within 3~ years, and become the primary supplier of these brands in 5 years.

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< p > < strong > Ding Tian textile > /strong > /p >

< p > Shanghai Ding Tian Textile Co., Ltd. has participated in Intertextile surface accessories exhibition for several years. The company feels every step of the exhibition, and the exhibition also witnessed the development of the enterprise.

In 2012, Ding Tian completed the design of the jacquard complex design and rapid response standardization platform. President Chai Fangjun, speaking of the current market situation, said: "before the China Textile Industry Federation put forward the technology, brand, sustainability and talent, it summed up the four development directions of Ding Tian. Now the general direction has been decided, and the next step is to continue to do deep in these four directions."

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< p > 2013, the day will expand the R & D and popularization of recycled polyester, dyed yarn dyed green jacquard and Green Jacquard. This is also the trend of the next textile trend.

In addition, "becoming SWAROVSKI in jacquard" is an important development strategy in the 2013. Further strengthening the marketing efforts of the network will also be the focus of the new year's work.

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< p > the exhibition of this company pays more attention to the fashionable luxury of jacquard fabrics. Besides, the annual exhibition of the day textile is unique, attracting visitors' eyeballs.

Chai Fangjun shows that the exhibition booth is designed by the company itself, and the exhibition rack is circulatory and used to highlight environmental protection.

"Some people compare the relationship between fabric and clothing to make flour and steamed bread. Clothing is the re shaping of fabrics. Choosing the wrong style can not show the advantages of fabrics. Fabric is the expression medium of clothing design. The wrong fabric can not achieve the design intent. Intertextile fabric exhibition is an important channel for clothing designers to obtain fabric information."

For the excellent idea put forward by the exhibition, Chai Fang believes that a boutique exhibition needs professional spectators and professional exhibitors first. At the same time, it needs to satisfy the core needs of the professional audience, so that most of the audience can harvest. In addition, in order to conform to the integration of Chinese fashion and world fashion, it is best to display a popular theme at every exhibition.

After years of development and accumulation, the Intertextile fabric exhibition undoubtedly has all the conditions for creating boutique exhibitions.

In recent years, we have participated in many exhibitions at home and abroad. Only the Intertextile fabric exhibition has been on the agenda for a long time. "It is because many foreign customers have attached great importance to the Intertextile fabric exhibition. It represents the strength of China's textile fabrics, and has a strong promotional role in the brand development of exhibitors," said Chai Fang Jun.

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< p > > strong > Rutai textile < /strong > /p >

< p > with the comprehensive understanding of the market and the latest research and development exhibits, the fabric enterprises participating in this Intertextile accessories exhibition have constantly adjusted their strategies, and the development goals have been clearer and the vision is more long-term.

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< p > as an important member of the dyed fabric production enterprise, the fabric and clothing products independently designed and developed by Lu Tai not only conform to the international trend, but also have the popular right to speak in related fields.

At the same time, Zhang Jianxiang, director general of science and technology assistant and R & D center of general manager of Lu Tai Company, believes that only by relying on the perfect industrial chain and R & D innovation mode, can we create a brand three-dimensional marketing mode that combines luxury brands, boutique brands and fast fashion brands, so as to be able to take a foothold in the next market competition.

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< p > based on the vision of "world-class, 100 year Rutai", Lu Tai chose to build up her own brand so that more people could perceive Lu Tai's brand culture.

Therefore, with good quality as the foundation and leading research and development support, the enterprise decision-makers strive to create Ruteg Lai Fen, a fine fashion brand with Chinese creative and creative characteristics.

Facing the international market downturn, foreign trade orders are declining, domestic sales growth is slowing down, and the adverse effects of enterprise inventory risk, whether upstream textile fiber enterprises or fabric suppliers, feel unprecedented pressure of survival.

Only by relying on the advantages of the perfect industrial chain and R & D innovation mode, can we build a brand three-dimensional marketing mode with the luxury brand, the boutique brand and the fast fashion brand going hand in hand, so that we can have a foothold in the market competition.

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< p > < strong > Beijiang textile > /strong > /p >

< p > "making unconventional career in traditional industries".

This is the purpose of the development of Beijiang textile.

Qin Gang, director of marketing, said: "from the collection, collection and analysis of the trend of cowboy fabrics, we began to collect, summarize and analyze the frontier trend, and participate in the high-end exhibitions and designers at home and abroad, work closely with the suppliers of raw materials and dyes, communicate with the brand customers at any time, strengthen communication with the international fashion trend authorities, grasp and digest the first-hand information, and then start the new season's product planning, including raw materials, color and water washing styles, which are integrated into the development and design of new products. Next, the R & D system composed of the core team designs the fabric into a garment, expresses it in the designer's language, and increases the customer experience; after the product is put on the market, it also considers how to shorten the development and production cycle, and provide a fast response production system for the customers.

In such a rigorous process and strict control, Beijiang has a series of proud achievements: customers designated non Beijiang's high-end product line is not selected; 2008/2009 overseas sales increased by 40%; brand customers directly followed the design of Beijiang, and successfully entered the door of the high-end textile exhibition in Europe and America.

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< p > in the 2013, Beijiang textile will fully implement the new company strategy: from a single product supplier to a supplier of products and services, better integrate international resources and domestic advantages, further improve the fast solution for fast fashion fabrics, and continue to promote the application of environmental products and technologies in the field of jeans.

In addition, in addition to the development of products, increasing efforts to promote new products, as soon as possible into the order, is also the focus of Beijiang in 2013.

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< p > this year, the Intertextile fabric exhibition has been in its nineteenth year. Many exhibitors have been developing under the guidance of the exhibition. At the same time, they also put forward higher requirements for the exhibition.

As one of the important exhibitors, Gu Xiang, general manager of Beijiang textile, expressed the hope that the exhibition will be able to distinguish the exhibitors and customers in a more detailed way in the future. Apart from being the largest fabric exhibition in the world, the exhibition will further enhance the threshold of exhibitors, enhance the quality of display products, and further lead the fashion trend. In addition, it can also increase the interaction among important exhibitors and make greater contributions to the development of the industry.

And this coincides with the idea of "quality" in the exhibition.

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