Opening New Ten Years To Pform Into A Strong Garment Country

< p > every March, at home and abroad, < a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" industry will focus on China International Garment a href= "http://www.91se91.com/" target= "href=" > dress fair.

As an important platform for the development of China's garment industry, CHIC has been highly recognized by the industry in the past twenty-one years.

< /p >

At the moment, CHIC2013 has come to a successful conclusion, but in the moment that the influence of Chinese clothing brand is growing and attracting more and more attention from consumers, the new stage that CHIC and garment enterprises are moving forward together is just starting.

< /p >

In March 29th, the twenty-first China International Clothing and Accessories Fair (CHIC2013), which lasted for 4 days, was concluded at the Beijing China International Exhibition Center (New Museum). During the reception, there were more than 105 thousand professional audiences including garment enterprises, < a href= "http://www.91se91.com/" target= "_blank", designer, /a, distributors, agents, fashion buyers, and so on.

< /p >

< p > at the CHIC2013 exhibition site, one after another business docking activities meet the needs of professional audiences from all over the country for business docking and information collection, and also make the exhibition a window to understand brands and seek cooperation.

According to the introduction, the E1 group, which is located in the menswear Hall of the city, joined the famous French outdoor brand CIMALP CIMALP, which appeared on CHIC 2013. Through the exhibition platform, the cooperation agreement with the Yansha mall, Wanda Plaza and Ginza mall has been basically established. The Beijing Hui special fur Co., Ltd., which is located at the E3 Pavilion, has reached about 15 million of the total second orders as of the exhibition.

< /p >

< p > starting from the current situation of industrial development, CHIC2013 put forward the theme of "Lian Lian", aiming at advocating new industrial values and rational thinking mode of development.

CHIC2013 enhances the core value of the exhibition by enhancing its endogenous driving force and innovation advantages, and continues to work hard in the field of industrial services, making it a brand of public service exhibition that meets the requirements of the powerful country of clothing.

Li Lian is a continuation of the theme of CHIC in the past three years. It is also the track for China's garment industry to follow in the pitional period of pformation and upgrading.

< /p >

< p >, therefore, on the basis of stabilizing the existing scale, CHIC2013 meditating on its own sustainable development, making business opportunities and exhibiting experience.

New changes in exhibition planning, cutting-edge technology applications and service quality bring different experiences to exhibitors and spectators.

< /p >

< p > < strong > brand gathered in the advanced customization area has attracted much attention. < /strong > < /p >

< p > in the E1 men's wear hall, many domestic men's wear brand groups participate in the exhibition. YOUNGOR, Bosideng, red bean and Nanshan and other enterprises show their brand in all directions.

YOUNGOR carries its MAYOR, YOUNGOR, GY, hemp family and Hart Schaffner Marx.

In addition, Bosideng, a leading enterprise in the field of down garments in China, has introduced the men's clothing in the men's wear hall. Besides, the 1152 square meter exhibition area has become the most popular one.

In addition, Wenzhou enterprises, which have been doing OEM for international high-end men's wear brands, are no longer silent. They are presenting CHIC in the form of Baotuan. They work together to create and disseminate high-quality male lifestyle and set off a "strength struggle" between quality and strength.

< /p >

< p > after more than 20 years of development, China's menswear "advanced customization" has matured and CHIC2013 has taken the opportunity to create a "CHIC BESPOKE men's clothing advanced customization zone" in a novel and unique cluster display mode. It provides standard small boutique exhibition space for exhibitors, and sets up a multi-functional service area integrating business negotiations and coffee and tea drinking, and builds a platform for cooperation among enterprises.

During the exhibition, the region has become one of the important hotspots of CHIC2013 media.

< /p >

"P" and men's clothing enterprises are different from the theme of "strength refining". In the CHIC2013 ladies' hall, the exhibitors brand shows the understanding of "Lian Lian" with a quick fashion response and business model innovation.

In recent years, "fast, ruthless, accurate" as the main characteristics of fast fashion rapid rise, drive the global fashion trend.

The representative MJ style, alizardo, ONE MORE, COOPOOL and other brands have been exhibiting CHIC2013, with the help of the Asia's most powerful and influential clothing and clothing professional brand exhibition platform, expanding channels.

In 2013, Fujian Jinyuan (brand WEWE), which has steadily opened up the market, set its goal to invest in the two or three line cities of North China and Northeast China after consolidating its South market.

Its moderate price and rich product line attract a large number of professional audience's eyes.

< /p >

< p > in the leisure wear exhibition hall, the production safety oriented jeans industry upgraded from the production to the brand creation, the Cowboy brand LEE COOPER, which was born in London, wants to expand the Chinese market, and the brands such as YISHION group and wolf wolf family, which focus on brand promotion, are the epitome of the CHIC2013 leisure hall exhibitors. They also reflect the reconsideration and re construction of different levels and different types of casual wear for building the brand.

< /p >

What's impressive is that YISHION, as a famous brand in the field of casual wear, tells the story of how to "self" in the field of casual wear for many years in this exhibition. P

Chairman Guo Donglin told the media about YISHION's journey from a small workshop style to a leading brand of Chinese casual wear. From his story, we saw a brand's insistence on "self training" for many years.

In fact, YISHION is just a typical example of many Chinese garment enterprises.

< /p >

< p > in the children's wear exhibition area, the CHIC2013 children's wear hall with the theme of "striving for children's fun" has brought together more than 100 children's brands. It has become an important window for domestic channel merchants to understand the brand.

During the exhibition, Shenzhen Kungfu dragons signed more than 40 partners on the spot, 100 customers, and 15 Fujian provincial agents.

< /p >

< p > to expand the social popularity and market influence of China's original children's clothing brand, and promote the growth and development of Chinese children's wear brand, the three year's "ten children's clothing brand" of China was held again this year, attracting many domestic children's brand enterprises to participate actively.

At this exhibition, the more than 30 brands in the brand can be displayed in every way, and the exhibition platform will further demonstrate its strength in a comprehensive way, and win points for its own success, such as Ying AI, Lining children's wear, pencil club and big brother.

< /p >

< p > {page_break} < /p >

The difference between P and previous years is that CHIC2013's overseas Pavilion is particularly exciting.

The number of overseas exhibitors has been the largest in the past 400 years.

From Germany's practicality, French romance, Turkey's luxury to Italy's style, overseas exhibitions are like a world fashion documentary.

Exhibitors clothing and clothing basically covers men's wear, women's wear, < a href= "http://www.91se91.com/" target= "_blank" > leather < /a >, fur, pregnant baby, knitted, < a href= "http://www.91se91.com/" target= "_blank" > shoes < http://www.91se91.com/ > Jewelry and so on.

< /p >

< p > it is worth noting that the Italy Class Editori group is also carrying more than sixty Italy heavyweight brands into the E1 Pavilion at this exhibition. Italy fashion is singing CHIC2013.

The exhibition area is more than 800 square meters, which means that the CHIC2013 men's wear hall will welcome the International Pavilion for the first time.

E1 menswear Pavilion Italy fashion show is popular, starlight, PRADA, TOD 'S, FENDI, GUCCI, VERSACE, GIORGIO AMARNI, SALVATORE FERRAGAMO and other world top brands.

< /p >

< p > < strong > close to the industry theme activities around the market hot spot < /strong > /p >

< p > besides the exhibition in each exhibition area, the special events held during the exhibition also impressed the industry.

On the morning of 26, the "CHIC brand" in the eyes of VIP merchants further set up a bridge between businessmen and brands.

According to statistics, the first three days of the exhibition were about 1100 businessmen participating in the selection of VIP, which were the main leaders in the retail channel from Beijing, Shanghai, Tianjin, Shandong, Hubei, northeast, Chongqing, Guangdong, Hangzhou, Hebei, Inner Mongolia, and the responsible person of the purchasing department, including shopping mall, shopping center, shopping mall and other real estate business representatives.

< /p >

On the afternoon of March 26th P, the 2013 annual press conference of the ten major suppliers of China's garment industry was held at the China International Exhibition Center.

The conference announced the list of enterprises that won the ten largest supplier of China's garment industry in 2013 by the China clothing association.

Yang Xiaodong, director of the industry department of China Garment Association, said that the recommended activities of the top ten suppliers in China's apparel industry are a recommended activity sponsored by the China clothing association. The aim is to recommend excellent suppliers for China's clothing industry, integrate industry resources, strengthen the upstream and downstream linkage of the garment industry, and promote the common development of the upstream and downstream industries.

< /p >

< p > since this year, the CHIC sponsor has launched a brand evergreen service plan based on the long-term and deep service of exhibitors.

According to the introduction, this CHIC service has been implemented this year according to the needs of exhibitors and the extensive resources of CHIC.

< /p >

< p > in the CHIC2013 South logon hall, set up a technology fashion experience area -- 360 fashion network, guests can use electronic instrument technology, virtual fitting, test glasses, jewelry.

For example, when guests use the reality enhancement technology and use IPAD to scan a picture of a jewelry, the dynamic 3D display of the jewelry can be vividly displayed, so that many guests experience the charm of combining technology with fashion.

< /p >

This series of initiatives launched by P > CHIC2013 itself is also the result of the "strength" of the CHIC platform, and strive to create a brand new exhibition atmosphere for exhibitors and spectators, expand the efficiency and harvest of exhibitors, thereby enhancing the value of CHIC's brand exhibition and achieving sustainable development.

< /p >

< p > < strong > "Li Lian" self co round garment powerful nation dream < /strong > /p >

< p > over the past 21 years, CHIC, which is growing side by side with China's garment industry, has always been a loyal partner of the brand.

Since 1993, CHIC has established the concept of "guiding the progress of China's garment industry and promoting the development of China's clothing brand". By holding the international high fashion show, domestic enterprises have realized the charm of fashion and brand; in 1997, CHIC complies with the development of the industry, and advocates the "three projects" (famous teachers, famous brands and famous enterprises), and gradually promotes the concept of brand creation in China's clothing industry. In 2003, CHIC leads the brand to subdivide and pays attention to cultural shaping; in 2008, CHIC holds high the banner of "innovation" and guides the personalized development of the brand; in 2010, CHIC leads the brand to achieve cross-border cooperation.

In 2013, CHIC stood at the angle of leading the development of the industry, and urged enterprises to "strengthen themselves" in the changing economic environment at home and abroad.

< /p >

< p > in recent years, influenced by the international economic environment, the development environment of China's garment industry has changed, and the era of development driven by factors such as speed, scale and low cost has never returned.

Facing the changes of internal and external market environment, China's garment industry has entered the pitional stage of pformation and upgrading after nearly 30 years of rapid growth. It is foreseeable that the next few years will be a critical period for the development of China's garment industry.

< /p >

P, as Asia's most influential clothing trade professional exhibition, CHIC is promoting its Chinese garment industry with its own resources.

At the same time, CHIC is also a witness to the development of China's garment industry. The development of CHIC has witnessed not only the pformation and upgrading of China's garment industry for more than 20 years, but more importantly, the continuous growth of CHIC is also boosting China's garment industry from extensive operation to intensive management, from product competition to brand competition.

This essential pformation is actually the pformation process of China's garment industry from a large garment nation to a powerful garment country.

< /p >

< p > 2013, when entering the third ten year development process, < a href= "http://www.91se91.com/news/index_z.asp" > CHIC < /a > with a friendly participation experience, huge business function and influence, it provides deep service for enterprises, and jointly builds up the core competitiveness of enterprises, meets challenges and achieves win-win results, and finally promotes the Chinese garment industry to realize the dream of "great power".

< /p >