"World Factory" Pformed Into "World Market", Retailers In Europe And The United States Rush To Share The Chinese Market.

The 2013 China Development Summit Forum (P > two days) was held in Beijing in March 23rd.

The theme of this forum is "grouping from the world factory to the world market".

At the meeting, Terry Landgren, chairman, President and chief executive of Messi department store, said that Messi department store had planned to open "a href=" http://www.91se91.com/news/index_s.asp "chain store < /a" in China, and not only had physical store channels, but also had other forms of channel.

Before that, Martha stores, a famous retailer from Britain, had made the first move, not only opened more than ten entities stores in China, but also unveiled the veil of China's official website at the beginning of this year, opening up e-commerce in China.

It is not hard to see that these European and American retailers have made preparations for developing the Chinese market.

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< p > < strong > "world factory" pformed into "world market" < /strong > /p >

< p > the most direct reason why retailers in Europe and the United States are optimistic about the Chinese market is the slow recovery of the local economy in Europe and America, the shrinking market and the weak purchasing power of local consumers.

Although China's economy is also slowing down a bit, there are not many countries like China, where the GDP growth rate is above 7%.

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< p > "world factory" was once a foreigner's general impression of China.

Zhao Jinping, Vice Minister of the Ministry of Foreign Economic Research of the State Council Development Research Center, said at this forum that China's import growth in recent years was significantly higher than the average growth level of imports worldwide and even the average level of developed and developing countries.

This shows that China's imports play a very important role in boosting global market demand.

Therefore, the Chinese market has naturally become a new target of global strength retailers.

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< p > China's purchasing power is not the only reason to attract European and American retailers to the Chinese market.

As we all know, many suppliers of European and American retailers come from China.

Since last year, the rise in labor costs and other related production costs has brought great pressure to enterprises, making "made in China" no longer have an absolute competitive advantage in the European and American markets as before.

Rather than listening to the European and American consumers' criticisms of "made in China", it is better to save pportation costs and sell "made in China" in China.

The only obstacle for retailers in Europe and the United States is to build their own channels in the Chinese market. They know that they have a trump card in their hands, that is, their brand.

These European and American retailers such as Messi department store and Marsha general store have long been familiar with Chinese consumers. It is reported that Messi stores have more than 800 stores in the United States and are the most frequently visited department stores in Chinese tourists to the United States.

Chinese people spend an average of 200 US dollars in Messi department stores, which is 5 times higher than that of local customers in the United States.

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< p > < strong > "Hai Tao" causes purchasing power concern < /strong > < /p >

< p > entering the Chinese market is a long-term plan for the retail enterprises in Europe and the United States, and the real acceleration of their power in China is inseparable from the profits made by China's ODM (original design manufacturer) enterprises, the vigorous development of Taobao's purchasing agency and the purchasing power shown by Chinese consumers "Hai Tao".

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Zeng Ming, chief strategist of Alibaba group, said: "in the past, Taobao's biggest contribution to China's manufacturing industry was to help a large number of Chinese ODM enterprises for foreign brand OEM to improve sales in China."

It is precisely because of the emergence of Taobao and other sales channels, even if faced with threats from overseas buyers such as shifting orders, Chinese ODM enterprises can still produce more satisfactory answers.

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< p > in recent years, with the blowout development of the new business mode of pnational network purchasing, more and more Chinese consumers are searching for Taobao products or buying international goods by themselves.

Hai Tao, which pays for shopping on overseas websites through credit cards, is sent back to China by overseas websites via international express.

With the continuous appreciation of the RMB, Hai Tao has a solid foundation.

Chinese consumers can not only spend less money on goods with international quality, but also buy goods that are not available at home through the sea.

It is precisely because of this that the Chinese sea scouring army is increasing day by day.

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Retail businesses in Europe and the US have already seen this business opportunity and have taken corresponding measures. < p >

In 2011, Messi stores began to deliver goods to China.

Subsequently, American children < a href= "http://www.91se91.com/" target= "_blank" > dress > /a > brand children "s place", "a" href= "a", "clothing", "jewelry" brand, and so on, all have developed the mode of direct mail pportation in China.

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"P >" but only from the delivery service, it is obviously not enough.

Terry Landgren said that unlike Taobao's second generation buyers, Taobao department stores will sell products directly to China.

"Purchasing products can make prices cheaper by means of tax avoidance, but we are more competitive, because many of Messi's own brands are made in China. Through channel adjustment, these products can be sold directly in China, and prices will be more competitive."

He said so.

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< p > < strong > retail magnates multichannel actual combat China < /strong > /p >

< p > Terry Landgren also said: "now is the time for consumers to make decisions, especially the younger generation of consumers. Before buying products, they will experience the quality of the products through the physical store first, and then buy them online after the satisfaction of the physical stores.

It can be said that consumers are exposed to businesses in various ways. Many consumers in China should also be like this, and this shopping mode is developing faster in China than in the United States.

He also mentioned that in the past 3 years, the market value of Messi's department store has increased from US $23 billion to US $28 billion, which is closely related to the rapid response of the company to the change of consumer behavior.

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Last year, Messi's department store has injected capital into China's shopping website Jiapin net. It is not hard to see that Messi store not only has to set up a physical store in the Chinese market, but also will take the lead in opening up the Internet sales channel. P

The reporter has confirmed to Jiapin net that the website is cleaning up its inventory and will be pformed into an online sales channel for Messi department store.

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Less than P, the Marks &Spencer, a British retailer who opened up the Chinese market earlier, has not only made a solid and colorful store in southern China, but also has been adhering to its international and multi-channel strategy. This year, it officially launched the official flagship store in Tmall, the largest retail website in China, as a supplement to stores to help expand its influence in the Chinese market.

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Stephen Rayfield, managing director of Marsha general store in China, said: "launching the official flagship store in China's leading shopping website is the first step in our understanding of China's e-commerce market. While developing online marketing, it is also the best way for us to serve all Chinese consumers. This allows all Chinese consumers to enjoy the fast and convenient shopping experience at any time and anywhere" P Stephen.

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< p > to take a comprehensive view of all the international a href= "http://www.91se91.com/news/index_h.asp" > brand > /a > in China, the development of online and offline multi-channel development is regarded as the only way for the brand to entrenched in the market.

Gap, Forever 21 and other fashion brands and retail giants have set up physical stores, official websites and Tmall flagship stores in China to cover the Chinese market and attract local consumers in an all-round way.

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