How Can China's Garment Industry Create A Better Future?

Recently, Ruyi 2013 China Fashion Forum The eighteenth session will be held at Beijing China hotel. How to find new directions in the new era is still a question for managers to think about. China clothing The forum has always undertaken such a mission: to find unique ways and means of growth for Chinese clothing brands, so that Chinese fashion brands can establish their own unique patterns in the new social life and business environment.

Re create: create a new model

We have created a proud past. How can we create a better future?

China's garment industry has entered a new round of adjustment. The demand for international market shrinks, the domestic demand market slows down, the change of social value mainstream orientation and consumption behavior, and the cost of production and circulation continues to rise. The unfavorable market environment is not only slowing down the growth rate, but also the rational thinking of the practitioners of the Chinese apparel industry. The era of China's independent fashion brand to the time of innovation transformation, the era of re creation of the mode and value has arrived.

China's independent clothing brands are sitting on a 1 billion 300 million person volume consumer market. There have been reports that China will surpass Japan as the world's second largest consumer market in 2015. In the face of the sluggish export market, there is no doubt that the domestic demand market will become an important driving force for the growth of Chinese clothing brands. Chen Dapeng, executive vice president of the China clothing association, pointed out that the future development of China's garment industry should take "meeting new needs and building new advantages" as its responsibility. We should grasp the new requirements of the transformation of the fashion industry development mode, the new requirements of the garment industry upgrading and upgrading, and the new requirements of establishing the modern garment production system, and meet the new expectations of the people for the higher material and cultural life, the new expectation of better employment and the new expectation of good ecology.

At the moment, new media marketing is booming. Electricity supplier channel Hot, capital spawned brand fast growth, fast fashion swept, fashion brands become beloved. China's manufacturing industry and even people's lifestyle are undergoing profound changes. China's clothing domestic demand market, which is constantly changing, is changing rapidly. The forced mechanism of consumer terminals has had a revolutionary impact on the design, R & D, organizational structure and corporate governance of enterprises. Management mode innovation, production mode reengineering, design research and development mode remolding, terminal business mode change...... The innovation of mode system that aims at products and meets the needs is constantly emerging.

These innovations can only add value to the brand value system through systematic means and means.

How did China's garment enterprises and brands accumulate over the past 30 years? How can we start again in the face of the new information age? What kind of epoch-making business model will be born and innovate? In the face of the new consumption era, how should we build a new brand advantage and a new brand value system?

We never stop searching for answers. "Reinventing" is not to reverse reconstruction, but to seek the source of the original. It is not the focus of a single tectonic block, but the systematic design and implementation.

"Half a mu of square pond is opened, and the sky and clouds are lingering. Ask the canal so clear? For a source of water. "

Only a half square of pond, because it has never dried up "source" in the endless stream of "live water" to it, so it can never be old, never dirty, always clear and clear. Just like, we have to keep learning.

Only by using and exploring can we keep ourselves advanced and vigorous, so that we can have more innovation and development.

Ruyi 2013 China clothing forum focuses on the theme of "reinventing: shaping new models", focusing on growth, focusing on the quality of growth, focusing on new business models, facing new technologies and new trends, exploring new ways and tools for innovative business models, and opening up the source of fresh vitality. It is committed to guiding Chinese clothing companies to look abroad, learn from foreign pioneer brands, enhance their brand's vision and height, introspect and think about brands themselves, and grow their brands forever in a growing and upward growing period. The key is to solve the problem of "how to do", and comprehensively enhance the new advantages of value creation.