Du Yuzhou: Guard Against Three Misunderstandings In Industrial Pfer

"Industrial pfer is the proper meaning of structural adjustment. There are some misunderstandings to avoid."

Du Yuzhou, President of China Textile Industry Association, has made brilliant views on the 2008 China Textile and clothing Zhengzhou Forum recently held.

Du Yuzhou pointed out that China's textile industry is now in a very critical period. The whole industry is more and more aware of the key factor in building our textile power. The most important factor is to improve the innovation ability of the industry, and promote industrial upgrading and pfer. This is the proper intention of the adjustment of the textile and garment industrial structure.

Therefore, it is very important to correctly understand some misunderstandings in industrial pfer.

The first is technical misunderstanding.

Industrial pfer is not to slow down the pace of technological progress in China's textile industry, but rather to make use of the advantages of cross regional industrial chain, improve labor productivity, improve efficiency, improve the ability of pformation, and enhance the self-development ability of new industries to arm traditional industries.

The gradient pfer of the textile industry will not slow down the technological progress in the central region, but promote technological progress in the central region, especially the entry of new and high technologies into the textile industry.

Du Yuzhou mentioned that the association found 10 Eastern brand enterprises to butt joint in some place in Henan, but found that the relevant local enterprise standards were not, the testing standards were not, and how did they enter the industrial chain?

If China's developed areas want to enter the pnational industrial chain, the central part also has to enter the pnational industrial chain. First, it must enter the Chinese industrial chain, while the industrial chain is standard and must be taken seriously in technology.

The second is the integration of misunderstanding.

Most of the enterprises in Central China are closed, and many enterprises in the eastern coastal areas are in a closed state, that is, self circulation, self adjustment and self configuration.

Resource integration seems to be simply looking for funds from outside, running factories, digging talents and introducing technology.

However, under the open mind, the resource integration of enterprises under the condition of globalization and pnational allocation of resources should be a kind of contractual integration with professional coordination under the condition of network economy, and allocate production factors to the outside of enterprises according to the principle of minimum cost.

Therefore, the rise of central China attracts the eastern enterprises, and the eastern enterprises also need to go to the central region. This is a win-win situation and a mutual allocation.

Turn others' fixed capital into their own mobile capital.

Du Yuzhou takes Nike as an example. Nike only controls the air cushion technology of shoes, and other parts of shoes are made by the whole world. He not only globalized the production department, but also applied the research and development of other core technologies in other countries.

Through contract project cooperation, through competition and athletes to create corporate culture and brand culture, the most profitable value chain is realized, and internal and external integration is realized.

The third is the misunderstanding of scale.

Du Yuzhou said that in the survey, it was found that some people in the central part said that the situation is good, but the scale is not big enough.

In fact, this is a misunderstanding. The eastern industry pfer and the Midwest undertaking must not put the scale in the first place.

Du Yuzhou said that since 2007, more than 44000 Enterprises above Designated Size have already seen the trend of polarization between efficiency improvement and benefit reduction.

The average profit rate in 2007 was 3.97%, of which 3156 of the enterprises whose profit margins exceeded 10% (15.6%) accounted for 90% of the total industry. The average profit margin of 32% of the enterprises was only 0.74%; 17% of the enterprises were in a state of loss.

This is why the textile industry progresses year by year, but it does not make much progress. In fact, those with fast technological progress and brand value support the overall development of the industry.

And more than 2 / 3 of enterprises are extensive operation, product development ability is weak, marketing level is low.

Du Yuzhou said that in the new century, we need to build a textile power, can we cope with the new situation of pformation and upgrading of new and high technologies. These are not only the East but also the common problems faced by the whole industry.

We should further open our minds, break the traditional mistaken ideas, and join hands in the East, middle, West and Peking University to achieve the goal of upgrading China's textile industry and strengthening the textile industry.