The Future Of Quanzhou Enterprises: From Industrial Production To Advanced Customization

If the textile and garment industry in Quanzhou < p > a href= "http://www.91se91.com/news/index_f.asp" > sportswear dress < /a >, its annual output value has exceeded 200 billion yuan, while the scale expansion, at the same time, the quality improvement is also constantly advancing. Especially in the trend of the rising cost of raw materials and labor, and the prosperity and prosperity of the electricity supplier, the traditional textile and garment industry is striving to achieve self breakthrough and embark on a completely new development road.

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The path of pformation is not smooth. Where will the future go? The answer given by Quanzhou enterprises is: from industrial production to advanced customization, from simple foundry production to fashion design, from selling products to selling culture, that is to say, from manufacturing to creating a comprehensive pformation.

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< p > < strong > advanced customization subverts traditional industrial production < /strong > /p >

< p > a few days ago, in the 798 Art District of Beijing, the seven wolves men's clothing went hand in hand with Huayi to go deep across the border and jointly interpreted a "character image".

That night, the seven wolves showed a series of costumes containing the classic retro elements of industrial retro elements, which left a heavy color for the 2013 China fashion week.

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P, another representative enterprise of Fujian style clothing, has implemented the customization strategy since 2009.

According to insiders, in addition to ordinary customization, nine Mu Wang is actively promoting the advanced customization of clothing in recent years.

Statistics show that in the product line of nine Mu Wang, the proportion of trousers in the overall sales structure has gradually decreased from 100% to 30%. The series and multi brand operation of the nine Mu Wang commodities has been fully covered from the low end to the high end, so as to meet the different needs of different market segments.

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< p > in recent years, with the improvement of people's living standards, clothing advanced customization has ushered in a new era.

In the current domestic market, clothing customization is mainly divided into two categories, one is ordinary customization, the other is advanced customization.

"Ordinary custom is mainly for the general population. The price of a dress is only a few hundred yuan, while the main audience of senior custom is chiefs of enterprises and government officials. The fabric is basically imported from < a href=" http://www.91se91.com/news/index_p.asp "> France < /a > and Italy. It is not only handy and expensive, but usually several thousand yuan, up to tens of thousands or even tens of thousands of yuan."

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< p > from the traditional large-scale production of all consuming groups to the advanced customization for the market segments, Zhou Shaoxiong, chairman of the seven wolves, said so. "Many people have expressed concern about the development prospects of Fujian clothing and even China's clothing industry, but from the perspective of the development of the developed countries, this is an inevitable process.

After a long period of extensive development, Quanzhou's a href= "http://www.91se91.com/news/index_c.asp" > textile and garment industry < /a > is bound to enhance product quality, and high-end products and advanced customization are our weaknesses. It is worth our efforts to develop.

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< p > < strong > Fashion Design on the smiling curve ends < /strong > /p >

< p > in fact, whether it is ordinary customization or advanced customization, it reveals the sharp sense of market smell of Quanzhou entrepreneurs, that is, consumers are tired of the uniform dress. People hope that clothes can be more fashionable and more unique in design.

Since 2012, Shishi, as the source of Fujian style fashion, has put forward the overall strategy of building "Oriental Milan", and determined that the future Shishi textile and garment industry should be personalized, fashionable, customized, and small batch pformation, so as to promote Shishi's clothing industry to climb the top value chain of "smile curve" R & D, design and marketing.

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< p > after years of unremitting efforts, Shishi has produced ten top ten designers of Chinese clothing. Three of them have won the highest honor of Chinese fashion designers, the Golden Summit awards, and a number of designer brands such as CABBEEN, Wolf Road, left bank, Jin Yuan, l&xf and so on are frequently active in international and domestic large-scale fashion stage.

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Huang Shali, chairman of the company's new product exhibition hall, said that although Hua Qi has the leading cold pfer printing technology in the country, "technology will become obsolete one day, and only the fashionable design elements are the added value of the product." P

A pair of trousers that also use cold pfer printing technology can only sell tens of dollars on the market without good fabric design, and the market price will reach hundreds of dollars after adding fashionable fabric designs.

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< p > < strong > dress culture highlights core competitiveness < /strong > < /p >

< p > whether it is advanced customization or fashion design elements, it shows the understanding and interpretation of the clothing culture of Fujian textile and garment enterprises. Its core competitiveness is the inclusion, integration and innovation of the eastern and Western cultures.

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Less than P, clothing sells culture.

Nowadays, clothing enterprises in Quanzhou are constantly strengthening the design of key areas such as fabric, plate and accessories, and their creative inspiration is increasingly drawn from traditional Chinese dragon and Phoenix, blue and white porcelain, Peking Opera, peony, plum orchid, bamboo chrysanthemum and other elements. During the 2008 Olympic Games in Beijing, Emperor promoted the "Beijing color series and Tang costume series", while the golden top designer, Wen Wen Po, shocked the Italy Milan fashion week for the first time, and also China's "Terracotta Army" stage scenery and Chinese elements fashion design.

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< p > there is news that Kun Wang is currently working on a set of Chinese "men's trousers culture" which includes men's trousers history, men's trousers manufacturing, nine men's trousers, men's trousers, men's pants, and pants.

Walking into the busy production workshop of nine Mu Wang, thousands of world-class production facilities are running continuously. The male trousers manufacturing concept from the United States, Germany, Japan and other countries collide, and blend in every process program such as opening bags, sewing joints, crotch parts, waist waistbands and so on, showing the perfect overall dressing effect of trousers.

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< p > in fact, from Levi's to Armani, every world's top clothing brand has formed a brand culture that emits its strong characteristics after long process precipitation. It is the continuous fermentation of this cultural gene that has promoted the brand's prosperity.

From industrial production to advanced customization, from pure foundry production to fashion design, from selling products to selling culture, Quanzhou's textile and garment industry is pforming from manufacturing to comprehensive creation, stepping out of its own way of upgrading industries.

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