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The Fifteenth China (Jinjiang) International Footwear Expo Is About To Open.

2013/4/9 20:04:00 29

Jinjiang International Footwear Expo Shoe Fair

as one of the most active areas of private economy in China, Jinjiang, China, < a href= "http://www.91se91.com/news/index_x.asp > > shoes > /a" (monopoly store), in the "cold winter" of global economy, is bathed in the "Eighteen big" warm spring breeze, and is breaking the waves on the road of "two pioneering" of private enterprises.

In 2012, the GDP reached 122 billion 369 million yuan, an increase of 12.2%, and the fiscal revenue increased by 16 billion 102 million yuan, an increase of 18.35%.

The basic competitiveness of county economy increased from seventh to fifth.

For the 11 consecutive year, it ranks among the ten strong counties in the country's county economy, and the comprehensive strength ranks first among the counties in Fujian for 19 consecutive years.

from April 18 to 21, 2013, jointly sponsored by the Fujian Provincial People's government, China Council for the promotion of international trade, and China Light Industry Federation, Quanzhou Municipal People's government, China Leather Association, China leather and footwear industry research institute, the fifteenth China (Jinjiang) International Footwear Expo, hosted by Jinjiang Municipal People's government and Jinjiang footwear industry association, will be held at the 2 exhibition hall of Mei Qi City, Jinjiang.

charm > /strong > a href= "http://www.91se91.com/news/index_x.asp" > strong > shoes > /strong > /a > strong > fifteen.

P (1999) China (Jinjiang) International Footwear exposition, at the very beginning, adhering to the concept of "scale, internationalization, specialization and refinement", has provided a good platform for the footwear enterprises at home and abroad to demonstrate their strength, catch business opportunities and win mutual benefits. It is precisely the original development plan that has made Jinjiang play a pivotal role in the footwear industry in China, and has gradually developed into the most prosperous trading market of the footwear industry. It is a barometer and weathervane for China and even the world shoe industry.

Over the past fifteen years, the shoe Fair has become one of the largest footwear exhibition in Asia, and has been praised as one of the "ten great charm exhibitions in China" by the industry.

the theme of this year's shoe Fair is "charming shoes Expo, vigor and wisdom to create famous cities", aiming to create a flexible combination of city and industry.

Planning exhibition venue 50000 square meters, set up 1700 international standard booths, including footwear products, footwear machinery and shoe accessories, and other three traditional exhibition areas and science and Technology Museum, merchants, brand product Museum, small and medium enterprises exhibitors hardcover and Taiwan Pavilion.

The exhibition range includes footwear manufactures, shoes and auxiliary materials, leather products, chemical raw materials, shoe machines, leather machinery and equipment, and related research, design, information publications, books, etc.

On the first floor, the shoe machine hall will also set up a news center, news interview room, business center and VIP reception room.

＜p＞　　此外，本屆＜a href="http://www.91se91.com/news/index_x.asp"＞展會(huì)＜/a＞將繼續(xù)設(shè)立科技館，展示頂尖鞋業(yè)科技成果、企業(yè)創(chuàng)新產(chǎn)品、高校和科研院所最新科研成果以及晉江市鞋業(yè)企業(yè)的科技創(chuàng)新產(chǎn)品，引導(dǎo)企業(yè)加強(qiáng)技術(shù)創(chuàng)新，提高市場(chǎng)競(jìng)爭(zhēng)力;設(shè)立鞋文化館，分“古代鞋履展區(qū)”與“晉江制鞋文化”二大靜態(tài)展區(qū)和舞臺(tái)表演區(qū)與視頻視聽區(qū)二大動(dòng)態(tài)展區(qū);設(shè)立“世界最新運(yùn)動(dòng)休閑鞋及鞋材流行款式展示”展廳，集中展示2013年秋冬款、最新運(yùn)動(dòng)休閑鞋、童鞋、時(shí)尚男女鞋和最新鞋材料;邀請(qǐng)專家開展流行趨勢(shì)演講;再次攜手商務(wù)部中國(guó)國(guó)際電子商務(wù)中心，引進(jìn)來自歐美、拉美、中東、韓國(guó)、印度、俄羅斯、巴西等國(guó)家和地區(qū)的40家優(yōu)質(zhì)采購(gòu)商(包括鞋類、服裝、光伏電子、LED照明、陶瓷、傘和箱包等)參加鞋博會(huì)，舉行“歐美采購(gòu)團(tuán)?晉江企業(yè)采購(gòu)對(duì)接洽談會(huì)”，全面提升

Jinjiang's brand competitiveness has gained more international business opportunities.

The exhibition will attract more than 500 enterprises from the United States, Britain, Germany, Italy, South Korea, Japan, India, and Hongkong and Taiwan, etc., and Anta, P, main brands of shoes, including Anta, store, XTEP, and so on.

Domestic and foreign well-known shoe enterprises will compete with each other to compete with each other and enhance their international influence and competitiveness through the display of product, brand and culture.

In addition, more than one thousand businessmen from Europe and America, Southeast Asia and other regions will gather in Jinjiang to celebrate the shoe industry.

Hercynian features become bright spots. The two sides shoes industry deep docking /p >

with the development of the Economic Zone on the west side of the Straits, Jinjiang, as a leader, has been committed to the comprehensive exchange and deep cooperation between the two sides of the footwear industry. It highlights the substantial integration of the footwear industry across the Taiwan Strait and promotes the further cooperation between the two sides in the "first trial".

Experts said that Taiwan enterprises have certain advantages in technology research and development, shoe machine production and product sales, while Jinjiang, as the manufacturing base of the global footwear industry, has considerable production capacity and a complete industrial chain. Jinjiang's footwear industry and Taiwan counterparts have strong complementarity.

since the eighth session of the first Taiwan Pavilion, Taiwan pavilion has always been the highlight and characteristics of the shoe fair. The Haixi feature and the Hercynian effect become the most prominent keywords of the shoe fair, and the shoe Fair has become an important platform for the cross-strait footwear industry exchanges.

In addition to the Taiwan Pavilion, the footwear industry Salon of the two sides of the Taiwan Strait, the organization invited Taiwan exhibition troupe, and other economic and cultural exchange activities were organized to further promote the deep docking and continuous warming of the industries across the Straits. The exchanges between the two industries have become more and more closely related, which has promoted the optimization and upgrading of the industries across the Straits, and promoted the complementary advantages, mutual benefit and common development of the cross-strait footwear industry.

At present, the Taiwan footwear industry association has confirmed that it will continue to organize a group to participate in this shoe fair.

the industry is complete and strong enough to create a big Mac market /p >

After the reform and opening up, Jinjiang's footwear industry has developed from scratch, from small to large, from fragmented to centralized, from scale expansion to brand creation, from homogeneous competition to differentiated operation. It has gradually developed into a complete and highly functional industry, and is also Jinjiang's most important pillar industry.

Nowadays, the footwear industry has entered the stage of pformation and upgrading under the clarion call of "the two venture".

Mei Ling, Xiyuan, Xibin and other towns (streets) all take the shoemaking industry as a pillar industry. Secondly, there are more than 3000 manufacturing and operating enterprises in various shoes in Jinjiang, with an output value exceeding 80 billion yuan, and over 300 thousand employees, with an annual output of over 1 billion pairs of sports shoes, 40% of the total output of the world and 20% of the world. Third, a perfect industrial ecological chain. At present, Jinjiang has formed a good pattern for the production of shoes, shoes, shoes, leather, shoes, chemical industry and other enterprises, and at the same time, it has a social division of labor and a self-supporting one-stop production cooperation group. The advantages of Jinjiang a href= "http://www.91se91.com/news/index_x.asp" > shoe making industry < /a > have the following characteristics: firstly, the industrial distribution is very extensive, such as Chen Dai, Chi Dian, Nei hang, Qingyang,

In addition, Jinjiang also has a large number of mold development, shoe design, management consulting, image planning, marketing promotion, export agents, etc., specifically for the productive enterprises, providing prenatal, mid and post natal services supporting industries. Enterprises have basically realized the whole process from production to sale without leaving home.

the development of shoemaking industry has also led to the supporting prosperity of the regional shoe material market. Chen Tai, the shoe industry town, has now formed two major regional supporting markets, the Chai Tai shoe material market and the Chinese shoe market. Among them, Chen Dai shoe material market has attracted more than 600 businessmen from shoe manufacturers and shoe makers from 4 provinces and more than 30 foreign countries (regions) in China, with an annual turnover exceeding 20 billion yuan.

"China Shoes Capital" market has 2162 independent shops. At present, a number of local shoe materials enterprises and many shoe materials suppliers in many provinces have been absorbed in Jinjiang. In September 2008, a direct selling center of Chinese brand shoes and clothing was also set up.

at present, Jinjiang is building an international shoe spinning City with an investment of nearly 10 billion yuan and annual turnover of up to 100 billion yuan. It is based on the establishment of the largest and most comprehensive product in China and even the Asia Pacific region, which is the largest trading center of "Big Mac" shoes and clothing, shoes and clothing machinery, footwear industry and related industries, and has been listed and issued through capital operation. The international famous professional market with high brand awareness and good industrial effect has been built, and Jinjiang's leading position in the field of sports shoes has been established.

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brand listing double wings fly together to create the first county in the country

as a commercial city rising on the southeastern coast, Jinjiang started from "three leisure", and experienced all the processes of "three to one supplement", brand creation movement, restructuring and listing and internationalization, all of which are closely related to the footwear industry.

At present, the city has 130 brand names, such as "China famous trademark" and "China famous brand product", ranking the first place in the country's county-level cities, and has won 14 regional brands such as "China Shoes Capital", "world jacket capital" and "national sports industry base".

"P >" in Jinjiang, "a href=" http://www.91se91.com/news/index_x.asp "> brand building campaign < /a >, Anta is the first to eat crabs. They seize the opportunity of the first shoe fair, and make the brand as a model by advertising the sports stars.

Following Anta, more than 50 enterprises in Jinjiang invested heavily in hiring sports and movie stars as spokesmen for corporate identity and broadcast advertisements in prime time of CCTV and some provincial satellite TV stations.

According to incomplete statistics, since 2004, Jinjiang shoe enterprises have launched tens of billions of dollars in CCTV and local satellite TV. The five CCTV sets are known as the "Jinjiang channel" because of the large number of sports shoes brand advertising in Jinjiang.

Some enterprises have also achieved good social and economic benefits through cooperation in top sports competitions. For example, Anta and 31st degree companies have become the strategic partners of the Olympic Games and Guangzhou Asian Games.

The continuous promotion of brand marketing strategy has laid a solid foundation for the development of Jinjiang shoe brand cluster.

these many famous brands have won the obvious competitive advantage for Jinjiang enterprises, especially the more than 30 million brand stores, which push the Jinjiang brand to the whole country, and are familiar and approved by the consumers.

In the past few years, some brands have gradually become international, such as Anta, the acquisition of the agency of Korean Phil, and seven wolves to buy Mark Ed Faye in France.

Enterprises such as nine Mu Wang and Jin Ba are also planning the operation of overseas brands.

Under the impetus of a large number of well-known brands in Jinjiang, P has formed a remarkable "Jinjiang plate" in the stock market.

Up to now, Jinjiang has 41 domestic and foreign listed companies, ranking first in the country's county-level cities, accumulative total of 23 billion yuan, and the total market capitalization is over 180 billion yuan.

Among them, the footwear industry in Jinjiang city has 13 listed companies, and more than 20 Tax enterprises exceed ten million yuan. Among them, 5 enterprises pay more than 100 million yuan in Jinjiang in 2012, and Anta and 331 companies pay more than 600 million yuan in Jinjiang, and in the 105 listed companies and more than 10 thousand growing enterprises, the number of shoe enterprises also occupies an absolute number.

influenced by the licensing campaign, many brand enterprises have invested large sums of money to design the booth carefully.

The shoe Fair is not only able to meet the needs of the most advanced brands in Jinjiang, but also contributes greatly to the upgrading of the footwear industry in Jinjiang and to the late brand. It sets up a platform for communication between the government, enterprises, experts and consumers, and delivers the most up-to-date and latest information of the industry development to the enterprises.

technological innovation is at the forefront of Jinjiang manufacturing, intelligent manufacturing, /strong > /p >

recently, the academician expert workstation of the first national sporting goods industry expert workstation Guo Hui (China) Co., Ltd. settled in Jinjiang to inject technology genes and innovative vitality into Jinjiang sporting goods enterprises, and help Jinjiang manufacture to "Jin Jiangzhi build".

At present, under the pressure of the international financial crisis, the world is triggering a new technological revolution characterized by green, intelligent and sustainable development. P

Whoever can take precautions and seize opportunities and gain advantage in this technological revolution will be able to grasp the initiative of future economic development.

Visionary Jinjiang enterprises are firmly holding the golden key of "science and technology is the first productive force".

first, the footwear industry in Jinjiang has equipped with a large number of international advanced level of technology and equipment, including more than 600 shoemaking enterprises in Italy, Germany, Japan, Taiwan and other countries and regions, the production of automatic shoe production line more than 3000 sets (sets); more than 250 shoe material enterprises have EVA shoes sole molding machine more than 500 sets, in addition, three dimensional scanner, computer numerical control cutting board machine and other equipment are also commonly seen in the footwear enterprises in the city.

secondly, Jinjiang enterprises attach great importance to independent R & D investment, and all the above scale footwear enterprises have their own supporting product R & D institutions.

Among them, Anta (China) Limited R & D center has been recognized as the national level technology center, magnificent shoe material, 31st degree shoe industry, Xingye leather and Feng an leather industry 4 footwear enterprises R & D center has been recognized as the provincial technology center.

The footwear industry in the city relies on independent research and development. At present, the shoe industry has controlled over 2000 core technologies and 189 patents.

actively promoting the implementation of certification is the secret of improving the product quality and improving production efficiency of Jinjiang footwear enterprises in recent years.

At present, the stability rate of footwear products in Jinjiang is 98.2%, and 88 enterprises have passed ISO9000 certification and 108 enterprises have passed ISO14001 certification.

Anta, Guo Hui and the world have become the drafting members of national or industrial standards.

in order to enhance the sustainable vitality of traditional industries, Jinjiang ancestors first proposed that we should rely on the two wheels of technological innovation and cultural creativity to create a more dynamic and intelligent city to realize the pformation from "made in Jinjiang" to "made in Jinjiang", and promote the pformation of Industrial Development from "quantity win" to "quality simultaneous" and "win by wisdom". From relying on labor to relying on intelligence, the smart industry and smart city complement each other, forming a perfect advanced manufacturing industry, high-end service industry innovation support system and highly competitive innovation environment.

from this level, the shoe Fair is not only an effective platform for production and marketing butt, but also carries the heavy responsibility of the cultural connotation of innovative shoes. The successful holding of the shoe Fair has witnessed the process of branding and market internationalization of Jinjiang shoe enterprises.

Brand is the carrier of culture. Innovative brand culture with influence and penetration is becoming the focus of shoe industry in Jinjiang.

to better interpret the innovative cultural connotation of Jinjiang footwear industry, the exhibition will continue to plan for the shoe culture, the west dragon supporting activities, build an interactive platform, and serve exhibitors to communicate with merchants.

We have organized the implementation of the 2013 Jinjiang sports shoes production skills competition, the "Xi De Long" cup, the Sixth China (Jinjiang) campus shoe culture animation and creative competition, the seventh China Shoes Capital (Jinjiang) cross strait sports shoes design competition, the sports thematic micro film drama competition, the fifteenth Shoe Fair on-site photography contest, the European and American purchasing group Jinjiang enterprise procurement docking conference, the 2013 National Postdoctoral academic forum, the Hunan satellite TV new media Golden Eagle network and Fujian Fujian quality sports products Co., Ltd. jointly organized the Asian men's competition finals and award presentation Gala and other supporting activities.

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> a href= "http://www.91se91.com/news/index_x.asp" > strong > pformation and upgrading /a > strong > seek breakthrough.

reviewing the course of the shoe Fair's fifteen years, we can see that this is the development course of Jinjiang shoe industry from low end to high end, the evolution course of Jinjiang shoe industry from imitation to innovation, the upgrading process of Jinjiang shoe industry from extensive operation to fine operation, a fighting process of Jinjiang footwear industry from OEM processing to independent brand creation, and a pformation process of Jinjiang shoe industry from small factory to listed company.

just after holding the shoe Fair of one session and another, Jinjiang has achieved remarkable achievements in the world and has a high influence in the domestic shoe industry.

But looking at the global market, there is still a big gap between the size of Jinjiang footwear enterprises and the added value of products.

In the future, Jinjiang will continue to play the regional brand advantage of "China Shoes Capital", strengthen public services of the government, accelerate the establishment and improvement of multiple public platforms conducive to pformation and upgrading, and build Jinjiang into an international footwear industry: p

Industrial carrier platform: rationally define the spatial layout of industry, push forward the construction of economic development zones, export processing zones, brand industrial parks and other carriers, and build a number of supporting cooperative organizations with brand as the core and industrial chain as the link to promote the low cost expansion of brand enterprises; actively guide small and medium-sized shoe enterprises to "retreat from the city into the park" to achieve agglomeration development and innovation and upgrading; closely cooperate with each other to improve the matching system of footwear industry.

Public Innovation Platform: speed up the improvement of the innovation system, build a public R & D platform, strengthen the agglomeration of innovation elements, build productivity promotion centers and high-tech business incubators, strengthen post doctoral scientific research workstation functions, support and strengthen academician workstations and state key laboratories, introduce and cultivate a number of technology intermediary service institutions and research institutions, and support enterprises to build and jointly build technology centers and R & D platforms.

public marketing platform: actively support Jinjiang shoe enterprises to "go out", seize the favorable opportunity of the current international market reorganization, guide footwear enterprises to establish brand alliances at different levels, and embrace the emerging international market. Relying on the advantages of joint operation, such as low cost, high efficiency, brand superposition and resource sharing, they will face the competition in the international market and participate in the global industrial division.

In the field of electronic commerce, we should guide and support enterprises to encourage enterprises to seize the online shopping market by building their own websites or relying on the third party platform, and explore the establishment of a similar "Jinjiang online mall" to create a virtual market platform with scale and brand effect.

diversified financing platform: vigorously cultivate local financial entities, especially small loan companies, pawnshops, financing Guarantee Corporation, private capital management companies, etc., to innovate financial products and services for small and medium enterprises, actively build property rights trading, equity investment and financing platform, broaden the financing channels for enterprises, guide private capital to invest in the real economy, promote the sunshine and standardization of private capital, establish and improve the financial service system, and create financial aggregation effects through various venture capital funds and industrial investment funds, so as to promote the pformation of the real economy.

regional credit platform: establish and improve the credit rating system of regional credit information system and small and micro enterprises.

With unified standards, enterprises and individuals' credit information resources of business, taxation, banking and public security system can be effectively integrated, breaking the phenomenon of information isolated island and realizing dynamic updating and sharing of information.

look around the world. It can be said that no city is like Jinjiang. The shoe industry plays a supporting role in its development pattern. The significance of shoe industry to Jinjiang lies not only in the number of economic shares occupied by itself, but also in the development of various industries, the building of brands, the development of the whole social economy and the change of city appearance.

Shoes are one of the soul of this city. Because of shoes, people in Jinjiang dare to walk in the night, rush to rush into the torrent, and "sleepy" Jinjiang people, "Jinjiang people who never stop", continue to love and warm up a pair of shoes and a beautiful legend of a city day after day, day after day.

The situation and opportunities to meet new challenges and challenges will enable Jinjiang to grasp the opportunities for the construction of Haixi and Quanzhou Bay, deepen the reform and opening up and urban and rural co-ordination, promote the "two pioneering efforts" of private enterprises, innovate and develop "Jinjiang experience", promote the competitiveness of the five cities, enhance the city's bearing capacity, build a new Wan Wan new town with greater quality, enhance social cohesion, create a more connotative happiness city, enhance the sustainability of development, create a more beautiful ecological green city, enhance cultural soft power, build a higher pursuit of humanistic city, and strive to build a modern industrial base with strong comprehensive strength, high quality of life and a good environment for development, and coastal eco city. "tide across the Straits, the wind is hanging on one sail", facing the new