Spring Shoes And Clothing Enterprises Export Important Areas, South Africa Market Occupies Half Of The Market.

< p > in recent years, < a href= "http://www.91se91.com/news/index_p.asp" > Africa < /a > has become the "gold rush" of Quanzhou's foreign trade enterprises.

The reporter learned from the Quanzhou customs that in the 1-2 month of this year, the import and export trade between Quanzhou and Africa was worth US $370 million, an increase of 1.9 times compared to the same period last year. Of these, the import of US $170 million increased by 31.4 times, exports 200 million US dollars, increased by 66.2%; trade involved 42 countries in Africa, and more than 900 enterprises in Quanzhou.

"This year the traditional European and American markets are still sluggish, but the African market has grown by more than 30%, and has become the fastest growing region after ASEAN."

As for the change of export market, the head of a textile enterprise in Quanzhou economic and Technological Development Zone is deeply touched.

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< p > < strong > the South African market occupies half of the territory < /strong > /p >

< p > statistics show that South Africa, Egypt, Libya, Nigeria and other countries in the African countries with trade with Quanzhou enterprises in the first two months are among the forefront of Quanzhou's African trading partners.

At present, South Africa is Quanzhou's largest African trading partner, with a trade value of US $210 million, an increase of 6 times compared with the same period last year, occupying 57.6% of the value of Quanzhou's non import and export trade.

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< p > "from the perspective of commodity types, the top three imported commodities are chrome ores and their concentrates, cattle leather and horse leather and logs, mainly for the production of raw materials, and export commodities are concentrated in the traditional competitive products of Quanzhou. Clothing and footwear are most prominent, followed by mechanical and electrical products, textile yarns and so on."

Quanzhou Customs responsible person.

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< p > from the annual data, the trade value of Quanzhou to Africa in 2012 was as high as 1 billion 610 million US dollars, up 72.2% from the same period last year, of which imports were 580 million US dollars, a 11 fold increase, and 1 billion 30 million US dollars in exports, an increase of 16.5%.

General trade imports and exports amounted to 1 billion 40 million US dollars, an increase of 17%; processing trade reached US $570 million, an increase of 11.2 times.

Private enterprises dominated import and export, trade value was $700 million, an increase of 23.1%, followed by foreign-invested enterprises.

The total import and export volume of South Africa for the whole year was 760 million US dollars, an increase of 2.8 times, accounting for 47% of the total trade value of the same period.

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< p > < strong > the African market needs to be re understood < /strong > /p >

< p > "despite the increasingly close trade between Quanzhou and African countries, but for some export enterprises, Africa is still in the ascendant." last year, the provincial a href= "http://www.91se91.com/news/index_c.asp" > the textile and apparel /a export base organized more than 30 enterprises to go to Africa to investigate. Chen Cangsong, Secretary General of the chamber of Commerce, noted that due to the lack of awareness of the market and the lack of attention, some shoe and clothing enterprises are mainly Acting in the African market, and the channels are mainly conducted through exhibitions, resulting in a low level of market share in Africa.

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< p > "in people's inherent impression, African consumers' demand for fashion styles and fashion trends is not high, which is actually a misunderstanding."

< a href= "http://www.91se91.com/pioneer/ > > Chen Cangsong < /a > analysis, there are more than 50 countries in Africa, the most diverse consumption area in the world.

Driven by increased investment in services, accelerated natural resources development and good economic policies, the population of the middle class in Africa has grown rapidly.

According to the data of the African Development Bank, Africa has 350 million middle class population, accounting for 34% of its total population, which is divided into a population of 2 to 20 dollars per day.

At the same time, at present, 16 - 34 year - old consumer income accounts for 53% of the total income of African residents.

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< p > "the consumption habits of these young people are obviously different from those of the older generation.

They are more educated. They are also used to finding consumer information from the Internet. They are more concerned with fashion and fashion trends and are willing to try new things.

This is also one of the reasons why the current electricity supplier channel can become an effective way for some Quanzhou enterprises to open up the African market.

Chen Cangsong said.

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< p > < strong > more stores should be added to the brand, < /strong > < /p >.

< p > industry insiders say that the grasp of changes in consumer groups will be the key for Quanzhou enterprises to further share opportunities for growth in the African market.

At the same time, brand value plays a more and more important role when African consumers buy goods.

According to research, 72% of African consumers say brand and quality are equally important.

It is worth noting that African consumers are very much in favor of Chinese brands due to the holding of the world cup in South Africa and the popularity of China's manufacturing.

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< p > "Quanzhou shoes and garments with rich design and fashionable styles are very popular in Africa. Many young people are fashionable to wear Quanzhou sports brands such as Anta and PEAK."

Over the past year, Miss Wang, the head of foreign trade of a clothing company in Quanzhou, has been busy opening up the African market. "Africa has great potential besides the market. The most important thing is that they can accept our brand, which is very attractive.

At the same time, there are many communities in Africa, so long as they can enter a market, it will be easy to enter other related areas. "/p"

< p > "in addition to agency channels, Quanzhou enterprises in the future can consider opening more brand stores in Africa to share growth opportunities.

At present, some international brands such as Zara and gap have already opened non exclusive stores.

Chen Cangsong said, in fact, with the improvement of Africa's consumption ability, Quanzhou's brand value will also rise in Africa.

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