• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Sports Brand Enterprises Achieve Year-Round Turnover Exceeding 50%

    2013/4/9 20:33:00 28

    Sports BrandSports Brand Shoe IndustryFootwear Industry

    < p > the sales volume of many professional sports goods online stores in China has risen, and some of the turnover has increased by more than 50% per year. In 2012, B2C was generally trapped in the miserable situation of heavy inventory, high blood consumption and continuous losses.

    < /p >


    < p > billion state power network learned from the professional sporting goods B2C excellent network marketing department, the excellent network in 2012 to maintain a slight increase in gross margin, the annual turnover to achieve an upward trend of growth of over 50%.

    < /p >


    There are table tennis, badminton, tennis, outdoor, fitness and so on. The main suppliers in China are Lining, red double happiness and so on. There are Yonex, VICTOR victory and so on, and many brands and high-end products are in operation.

    < /p >


    < p > < leisure > a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing products suffered great impact in 2012, but its professional brand sales did not drop, such as Lining's red double happiness brand, Kaisheng brand and so on.

    This is also an important reason for the growth of professional sports B2C website.

    < /p >


    < p > billion state power network, which was discovered in the 2012 annual performance released by Li Ning Co recently, has reduced revenue by 24.5% compared to the same period last year, a loss of 1 billion 979 million, a net reduction of 1821 stores, and a serious loss of sales of many brands. At the same time, Anta's turnover decreased by 14.4%, gross profit decreased by 23.1%, gross profit margin reduced by 4.3%, and Anta stores and sports life series stores reduced by 590.

    < /p >


    < p > however, in the information disclosed by Lining's 2012 annual performance report, Lining's professional badminton equipment brand Kason (Kaisheng) has been comprehensively promoted in research and development, sales channels and so on. At the same time, sales of "a target=" _blank "href=" http://www.91se91.com/ "> clothing, /a, shoes, racket and accessories have also increased rapidly.

    < /p >


    < p > in the face of such a phenomenon, an analyst who has long studied sports retailing told the billion power network that the sporting goods industry will undergo a major adjustment and pformation in 2012 and 2013.

    In the process of pformation, there will be a large number of professional sports B2C benefiting.

    < /p >


    < p > the analyst thinks that the brand business will change from three aspects: "first, the merchandise returns from mass fashion to professionalism and functionalization; secondly, the sales mode moves closer from the wholesale agent to the direct retail terminal; thirdly, the channel chooses to shift from the line to the single line to the offline line."

    < /p >


    < p > "the trend of sports brands will give us a huge opportunity for these professionals to face the online retailers of terminal consumers."

    A B2C responsible person.

    < /p >


    < p > and the head of the excellent network market disclosed to the billion state power network because most of its high-end brands are owned by its own websites.

    "This year, we have achieved a substantial increase, and we have the opportunity to strengthen the advantages of existing categories while concentrating resources on the new category and achieving the goal of 200% expansion of single category."

    < /p >


    < p > "in the long run, the vertical B2C will go more clearly upstream, and the brand will have deeper cooperation to achieve the goal of having both you and me, not just a sales channel."

    A senior retailer said that vertical B2C is a platform for a specific group of people, which can be very professional and high-end. "For brands, this has the value that big platforms are hard to replace completely."

    < /p >

    • Related reading

    Is The "Original Trade" Clothing Popular? Are There Really Many Original Products?

    Instant news
    |
    2013/4/9 18:22:00
    53

    The Ninth Annual Award Of Clothing Brand Tour Has Been Silent And Beautiful For A Long Time.

    Instant news
    |
    2013/4/9 17:45:00
    16

    Market Shrinkage Results In Performance

    Instant news
    |
    2013/4/8 19:58:00
    11

    Outdoor Brand KAILAS Stationed In Shanghai

    Instant news
    |
    2013/4/8 19:51:00
    17

    April 8Th Domestic Cotton Textile Industry Focus On News Inventory

    Instant news
    |
    2013/4/8 11:10:00
    35
    Read the next article

    There Is Always A Dress That Makes You Charming.

    A dress is probably the ultimate dream of many girls: the elegance of your dress can make you look great; the special fabric of a dress often reflects your status and status most. Hurry up with the world's clothing and shoes and hat nets to see a few charming dress, let you turn into a charming and charming woman.

    主站蜘蛛池模板: 一区二区电影网| 在线观看国产剧情麻豆精品| 国产香蕉97碰碰视频VA碰碰看| 国产乱人伦无无码视频试看| 久久精品无码一区二区无码| 4444在线网站| 男人扒开女人的腿做爽爽视频| 日日夜夜操天天干| 国产日本在线视频| 亚洲欧美日韩高清一区二区三区| 中文字幕亚洲第一| 风流老熟女一区二区三区| 日韩在线视频导航| 国产乱子伦在线观看不卡| 中文无线乱码二三四区| 97青青草视频| 男女午夜免费视频| 性放荡日记高h| 伊人色综合久久天天| 一级成人a做片免费| 老师我好爽再深一点视频| 日本动漫打扑克动画片樱花动漫| 国产一级淫片a免费播放口之| 久久精品无码aV| 色偷偷亚洲第一综合网| 日本免费a级毛一片| 四虎成人免费网站在线| 久久99精品久久久久子伦| 精品欧美日韩一区二区三区| 打开双腿让老乞丐玩| 国产一区二区精品久久岳| 东北女人毛多水多牲交视频| 自拍另类综合欧美小说| 奶大灬舒服灬太大了一进一出| 全彩成人18h漫画在线| 一区二区三区日本视频| 波多野结衣不打码视频| 国产黄三级高清在线观看播放 | 2022天天躁夜夜躁西| 欧亚专线欧洲s码wm| 国产极品大学生酒店|