Jordan Sports Behind The Big Stage Cottage Into Chinese Business Characteristics

< p > "China Jordan" sued "American Jordan".

This is the most explosive news that Chinese fans can receive in the days without NBA in Beijing time in April 9th. In fact, the lawsuit "Jordan" sued "China Jordan" has not yet been heard yet. That was in February last year, because the killing of "American Jordan" directly led to the failure of China Jordan to complete the final procedure of IPO, and also to postpone the listing plan of Jordan sports for an indefinite period.

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"P > temporarily put aside the debate about who is right and who is wrong, who really wins and who loses. In China, Jordan's sports counterclaim basketball emperor Michael Jordan has become a joke of" Li Gui suing Li Kui "in the civil society, and this is exactly the Shanzhai problem that has existed throughout the Chinese business circle.

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< p > market has circulated jokes about Apple mobile phones, saying that apple CEO Cook came to Shenzhen after Huaqiang North and walked around the circle, sighing for Frederick because in the absence of iphone4s, iphone5's Chinese copycat version has been released, including all kinds of Apple mobile phones, and even derived its own series - Apple with flip cover and apple with sliding cover.

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< p > indeed, this is the powerful imitation ability of Chinese folk.

Of course, this is still a simple cottage product made by the name of apple. Those brands with the edge ball tricks are everywhere. In the early days of the founding of a sports brand, the name of Buick, the famous American automobile brand, was used as its name.

And now we often see the Chinese brand "ADI king" in NBA live broadcast, but it is even more ridiculous. It is reported that so far, their product lines are not yet ripe.

As for those who used to be "Kobe" and "Iverson", they have gone the old way of Jordan, but Jordan sports have gone far and more mature.

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Far away from the sports brand, not only is the sports brand, but some domestic automobile brands have completely lost the ability of self innovation. Apart from the grafting of European and American cars, even the trademarks of cars are simply carrying out Shanzhai faces. The main brand of a self owned car company directly reconstructs the logo of Infiniti, while many of its Deputy brands are mistaken for the luxury car Bentley. There are also a pair of wings, but the middle letter is replaced by "R" instead of "B"! < /p > P.

Less than P, the most denying is the milk powder that has been criticized. Besides the brand names of European and American brands, its quality is not even as good as that of domestic milk powder. In recent years, the red wine that has been popular in China is even more dazzling. Under the promotion of "Lafite", red wine brands such as "Lafite Manor", "Lafite Castle" and "classic Lafite" make people dizzy.

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< p > "Shanzhai" has penetrated into every aspect of our life, but what we all want to see is the sense of self innovation behind the "Shanzhai". Otherwise, we can only hide behind others forever.

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