Hangzhou Summer Wear Sales Fall 20%

< p > "the recent temperature is always hovering at 20 degrees, which has a great impact on the sales of the new a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a >.

The head of a shopping mall in Hangzhou said that the sales of summer wear had dropped to varying degrees in the major shopping malls of Hangzhou.

< /p >

< p > it is reported that the new summer time is especially early this year, the spring clothes are still in the discount season, and the winter clothes are in the final clearing. In the long holiday, there is an interesting scene in the shopping mall: the three seasons are < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > bump into each other.

< /p >

< p > temperature is difficult to climb up to 20 degrees, sales of summer wear fell 20% < /p >

< p > "just now a few of our sales managers are also discussing this year. Why did summer clothing sell better than last year?"

Said a woman in charge of a shopping mall in Hangzhou.

< /p >

< p > April, carrying the Qingming small holiday, which was originally a hot spot for summer wear. However, from the major shopping malls in Hangzhou, the sales of summer wear in from April 1st to 7th dropped by 20% over the same period last year. At present, the dynamic sales ratio of the major women's clothing brand counters is maintained at 40% to 50%, while the earlier spring sales, the dynamic sales ratio can reach more than 70%.

< /p >

"P >" our preliminary analysis or weather factors are the main factors. The weather conditions suitable for the sale of summer wear are above 20 degrees Celsius for several days. "

The official said, "a continuous warm weather will make customers feel the coming of summer and stimulate their desire to buy summer clothes."

< /p >

< p > this year's Qingming small holiday is changeable. The temperature has been hovering around ten degrees Celsius. It is rare to climb up to 20 degrees Celsius. It has been drizzle for a few days. The temperature of last year has been stable at 21 to 23 degrees Celsius.

< /p >

< p > in addition, the price of summer wear of some brands has increased a little this year, such as Esprit's cotton T-shirt price has risen by 100 yuan -200 yuan.

< /p >

Less than p? No one bought clothes and windbreaker. Many brands abandon spring clothes. < /p >

< p > "this year is very strange, a shopping street is all the bright cardigan, skirt, small suit, sweater is gone, perhaps I am not diligent." Miss Zheng almost every week to go shopping, love fast fashion brand, she found that this year, h&m and Zara spring seems to be very few, in a blink of an eye shop is full of the smell of summer.

< /p >

< p > actually, the new time for summer wear this year has been greatly advanced.

"Teenie weenie this brand in January this year on the summer clothes, many people will buy some thin knitted shirts and shirts to make winter clothes inside."

In addition, the brand only, Vero Moda of the company, the brand eland and Scofield of the clothing company are ahead of the summer wear.

< /p >

"P" summer wear just squeezed out the new time of spring clothes, but the reality is that many brands have no spring clothes this year.

< /p >

< p > "this is the adjustment made by the clothing brand, because the spring and autumn in Hangzhou are too obvious. There will be a backlog of risks in making spring clothes, so brands like eland will hardly have spring bills such as thin windbreaker and small coats this year."

The relevant person in charge said.

< /p >

< p > shopping malls, the three seasons of the clothing crashed into a "/p".

< p > Qingming small holiday, summer wear came in advance, lengthened the sales season, spring clothes were still in the discount season, and the final clearance of winter clothes was also staged, which led to an interesting scene in the Department Store: the clothes in the three seasons hit each other.

< /p >

< p > at present, about 2/3 of the women's clothing counters in major shopping malls are new summer wear, the rest are some spring clothes, and the discount of spring clothes has been reduced to 40 percent off. In the long holidays, many shopping malls have made the last round of "winter cleaning" for men's wear, and the discount is even as low as 90 percent off.

< /p >

< p > "in the future, the four seasons sales of clothing may gradually evolve into two seasons. Spring clothes and autumn clothes may disappear completely. There will be" spring summer clothing "between winter and summer.

Analysis of the industry.

For clothing brands, how to attract customers' eyeballs and stimulate consumption in the long summer sales season has become the key.

< /p >

< p > at present, the summer clothes of the major counters are being carried out in the "third wave new". The main players are knitwear, short sleeves and sleeveless T-shirts. Next week, the "fourth wave new" will be launched.

This year's new summer clothing, many brands from last year's "5 wave of new" to "7 wave new" or even more, "now customers, many of them are holding the concept of seasonal consumption, we will through clothing different styles, design subdivision, to constantly test the market, stimulate consumption."

Insiders say.

< /p >