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    Overseas Brands Have Always Been The Highlight Of The CHIC Stage.

    2013/4/12 21:35:00 22

    Overseas Brands Focus On ChicCHIC Highlights Of The StageChic

    < p > CHIC2013 overseas brands have attracted much attention, not only because their number is the most recent, but also because of their unique charm and exotic customs, as well as the perfect interpretation of the international trend.

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    < p > CHIC2013, nearly 30 German garment enterprises have made a collective appearance.

    GERRYWEBER brand is one of the most distinctive brands in many German brands.

    The women's clothing brand, founded in 1973, has developed from the original brand of women's trousers to the brand of women's clothing after more than 20 years of exploration.

    It was listed in Germany in 1989.

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    < p > < /p >.


    < p > at the exhibition site, the reporter interviewed Ms. SabineKreft, the head of GERRYWEBER brand.

    She told reporters that GERRYWEBER is the third time to attend the CHIC exhibition.

    The first time she came to CHIC2013, she was very surprised and satisfied with the professionalism and scale of the exhibition.

    < /p >


    < p > according to her introduction, GERRYWEBER brand is mainly aimed at young fashion and modern female customers. At present, the brand has established a distribution channel in 65 countries around the world.

    There are 538 stores in the world.

    The unforgettable consumption experience has made the intoxicating purchasing atmosphere very loyal and stable for the brand consumer groups, and the performance has maintained a growth trend.

    At this exhibition, GERRYWEBER shows women's winter wear products, with simple and generous design style, which fully meets every modern woman's desire and pursuit of fashion.

    Ms. SabineKreft said she hoped that at the exhibition, GERRYWEBER could find partners to enter large shopping malls in China.

    GERRYWEBER brand will strive to provide Chinese consumers with an international fashion with Chinese cultural elements and embody their wealth, personality and noble taste.

    In order to achieve this goal, Carrie has always tried to make the brand an international brand that combines Chinese elements.

    < /p >


    < p > as the benchmark of French elegant and French craft, ZAPA has been serving women customers since 1972 and has been committed to creating the perfect style for fashion women.

    For decades, the design of ZAPA has been attracting women, and continues to create brands for them to bring exquisite fabrics, fine texture and exquisite details.

    Gorgeous leather, beautiful silk thread, comfortable cashmere and unique printing, exquisite and leisure fashion style, bring fashionable and endless enjoyment to the active modern women.

    And all the series are created by ZAPA: design, printing, accessories, models, and so on. Each piece will eventually become a beautiful and modern product.

    ZAPA has always focused on innovation, quality and authenticity, ensuring and emphasizing the positioning of products - affordable luxury goods.

    < /p >


    LaurentHazan, the business director of P ZAPA, said in an interview with our reporter that ZAPA is the first time to attend the CHIC2013 exhibition, which is full of expectation for the exhibition.

    The main purpose of this ZAPA exhibition is to find partners to open stores in China and expand the Chinese market.

    According to the introduction, ZAPA has expanded 42 independent retail stores in the most prosperous low-end of France and Belgium, an increase of 20% over the previous years.

    ZAPA wholesale store products for the world's 300 multi product line mall, sales increased by more than 40% over the same period last year.

    Fast growing brands retain a principled goal.

    The most important strategic objectives of ZAPA now are to implement dynamic marketing policies, carry out ambitious communication plans, and expand international share through new cooperation to enhance existing network channels.

    < /p >


    < p > the Italy fashion exhibition group led by ClassEditori group opened an open display space in the E1 men's wear hall. The super fashion show from Italy was unveiled with the most representative and latest designer fashion.

    PaoloPenerai, President of ClassEditori group, has certain influence in Italy's media and fashion industry. These top Italy fashion designers have responded to PaoloPenerai's creativity, displayed their works in CHIC, further promoted Italy's fashion culture, and promoted fashion communication between China and Italy.

    < /p >


    Less than P, sparkling brand, exquisite and gorgeous design, attracted a large number of visitors to visit, and close contact with the international super brand.

    According to the cooperation agreement signed by Italy Genoa exhibition and Mared 'Amare Exhibition (Florence beach dress and underwear exhibition), the Mared' Amare exhibition will take part in CHIC from 2013.

    Mared 'Amare is the only beach dress exhibition in Italy. It displays the most famous swimsuit brand in Italy and Europe in CHIC2013.

    It is understood that the exhibitors have more than 20 years of history, products in high-end swimwear, underwear, wrap and sandals are the main products.

    Chrities brand leader FedericaPapotti told reporters that due to economic reasons, they also actively assisted small and medium-sized enterprises in emerging markets such as China through the help of national or regional exhibitions, hoping to increase orders and enhance the popularity of Italy swimwear.

    < /p >

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