• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Market Pressure Is Increasing, And Domestic Brands Are Making A Low-Key Pformation.

    2013/4/13 1:30:00 24

    SportswearInternational BrandDomestic Brand

    In the spring of P, major department stores and clothing stores in provincial capital have launched a new season of spring costumes with high price.

    However, there is a large number of inventory campaigns: < span > < a target= "_blank" href= "http://www.fzengine.com/info/ppdt/" > span style= "color: windowtext"; "text-decoration:"; "brand", "clothing brand", "under the pressure of market pressure".

    In particular, many international brands, such as Nike and Adi, which have been on the high side for a long time, and are rarely discounted, have joined the discounted inventory force.

    The battle for brand breakout of domestic sportswear is quietly being pulled out of the provincial capital market.

    < /a > < /span > /p >


    < div style= "text-align: center; line-height: 18pt" > b > new clothes listed sportswear discount, busy /b /b > /div >


    < div style= "text-align: left; line-height: 18pt" align= "left" > I visited Taiyuan's Jiefang South Road and the Provincial Gymnasium near span, which is the largest sports clothing and sporting goods business circle in the provincial capital, and found that almost all sportswear brands have discount products.

    XTEP, Kangnai and other domestic sports brand new clothes are listed in the range of 5 to 30 percent off, the old discount is 3 to 50 percent off, and the processed products are only 1.

    The only domestic brand without discount is the first domestic brand Lining, but according to the salesperson of Lining store, last week Lining's whole product 30 percent off activity just ended.

    < /span > < /div >.


    "Div style=" text-align: left; line-height: 18pt "align=" left "; similarly, many international brands, such as Nike and Adi, who have been on the high side for many years, are also on sale.

    Some of Nike's products range from span > 5 to 20 percent off, some products of ADI are 5 to 20 percent off, and some Puma products are 6 to 20 percent off.

    At the moment, domestic brands are almost on sale across the board, while international brands are only partially discounted.

    < /span > < /div >.


    < div style= "text-align: center; line-height: 18pt" > b > international brand does not rise in price, leaving high-end customers < /b > /div >


    < div style= "text-align: left; line-height: 18pt" align= "left". In spring this year, the prices of formal clothing and fashion goods in provincial department stores and shopping centers rose all the same, while sportswear prices did not rise, but because of discounts and processed goods, prices fell.

    < /div >


    < div style= "text-align: left"; "line-height: 18pt" align= "left" > according to the public Mr. Liu, take the seven wolf male dress as an example. < span > 5 years ago the new average price level was between 300 and 500 yuan. This year the new listing price has reached 800 to 1600 yuan.

    The international sportswear brand, headed by Nike and Adidas, was 500 yuan to 1000 yuan 5 years ago. This year's new price rises are not obvious.

    < /span > < /div >.


    < div style= "text-align: left; line-height: 18pt" align= "left". However, the price of domestic sportswear is so low that it is difficult to retain middle and high-end customers, unable to resist the impact of international brands such as ADI and Nike.

    Mr. Liu said that although the domestic sportswear brand is also on a large scale and heavily discounted, he is more willing to buy international brands within the price range.

    The products of international brands have large span, many styles and colors, and the styles are more fashionable and novel.

    < /div >


    < div style= "text-align: left"; "line-height: 18pt" align= "left" > Liu Dong, who is engaged in retail business promotion work, told the author that the products of the domestic sports brand have now become the daily clothing of the middle school students. Customers who buy the sports clothing habit now prefer the international brand, and the profit margins of the domestic sports brands are falling.

    < /div >


    < div style= "text-align: center; line-height: 18pt" > b > clean up stock sports apparel shuffle acceleration < /b > /div >


    < div style= "text-align: left; line-height: 18pt" align= "left" > Sun Qiang, executive deputy general manager of Shanxi Meisha Century Shopping Co., Ltd., introduced that, before span > 2008, the domestic sportswear entered a period of rapid growth under the influence of Beijing Olympic Games.

    By 2009, the backlog of inventory in the domestic sports clothing market and the decline in sales have begun to appear.

    "Nike, ADI and other international brands began to adjust their stores and production plans in 2009.

    And domestic brands are still increasing the sales and marketing responsibilities of agents everywhere.

    Sun Qiang said that since 2010, Nike and ADI's two major international brands have begun to conduct seasonal clearing inventory operations across the country without precedent.

    As a result, new products which are added to the domestic brands can not be sold, old goods continue to be overloaded, and agents have problems of capital turnover.

    < /span > < /div >.


    < div style= "text-align: left; line-height: 18pt" align= "left" > Sun Qiang said that in order to base itself on the market, low price sales and year-round discounts have become the sales norm of sports apparel brands, but because of the lack of competitiveness, the road breaking out of domestic sports brands is very difficult.

    < /div >


    < div style= "text-align: center; line-height: 18pt" > b > domestic brand low profile pformation reshaping image < /b > /div >


    < div style= "text-align: left"; "line-height: 18pt" align= "left" > high storage is still hard to understand. The sportswear brand of domestic sportswear is still in store, while some domestic sportswear agent dealers think that the adjustment period of this sports apparel brand is coming to an end. The famous domestic sports brand is carrying out industrial pformation in a low profile.

    < /div >


    < div style= "text-align: left; line-height: 18pt" align= "left"; at present, some domestic sports brands have begun to match children's clothing sales, such as Anta, < span > 361 degrees, XTEP.

    In 2012, the growth figures released in the 31st degree were that the children's clothing stores increased 282 to 1439 in the year, and children's clothing exceeded the group's 11% income for the first time.

    In addition, outdoor off-road sportswear is also the direction of the pformation of most sports brands. Many domestic sportswear brands are trying to shift the design of sportswear to daily leisure.

    < /span > < /div >.


    < div style= "text-align: left"; "line-height: 18pt" align= "left" > from the movements of several major sports brands nowadays, whether it is to reduce stores or to move towards new directions, all means that sports brands begin to pick up the crazy expansion of previous years, and gradually begin to find suitable development direction in the market.

    < /div >

    • Related reading

    盛澤化纖市場行情動態分析

    quotations analysis
    |
    2013/4/10 11:19:00
    26

    Zhejiang Changxin Textile City Weekly Quotes (From April 2Nd To 8Th)

    quotations analysis
    |
    2013/4/10 11:18:00
    23

    The Popularity Of Artificial Cotton Fabrics Is Welcomed By Vietnamese Customers.

    quotations analysis
    |
    2013/4/9 22:16:00
    14

    To Know How Big The Cake Is, The Key To Children'S Clothing Is The Key.

    quotations analysis
    |
    2013/4/9 14:00:00
    18

    Hebei Cotton City "Cold" Cotton Prices Fall Mainly

    quotations analysis
    |
    2013/4/6 10:14:00
    28
    Read the next article

    Cotton Temporary Storage And Purchase Plan In 2013

    Recently, the national development and Reform Commission and the Ministry of finance, the Ministry of agriculture, the Ministry of industry and information technology, the State General Administration of quality supervision, inspection and quarantine, the supply and Marketing Cooperative head office, and the China Agricultural Development Bank made the plan for the temporary cotton purchase and storage in 2013. The plan determined the cotton purchase and storage price in 2013, the implementation

    主站蜘蛛池模板: 春日野结衣女女| 午夜精品福利视频| 直接观看黄网站免费视频| 无码免费一区二区三区免费播放| 国产剧情丝袜在线观看| 久久国产亚洲电影天堂| 两只大乳奶充满奶汁| 翁与小莹浴室欢爱51章| 本子库里番acg全彩无遮挡| 天堂…中文在线最新版在线| 国产91无套剧情在线播放| 亚欧洲精品在线视频免费观看| 99久久免费国产精品特黄| 波多野结衣在丈夫面前| 好妈妈5高清中字在线观看 | 人人澡人人澡人人澡| av无码东京热亚洲男人的天堂| 老师别揉我胸啊嗯上课呢视频| 放荡的女人在线观看| 午夜爽爽试看5分钟| 一区二区三区四区国产| 色依依视频视频在线观看| 成人无码免费一区二区三区| 午夜毛片不卡免费观看视频| www.com日本| 武林高贵肥臀胖乳美妇| 国产精品无码素人福利不卡 | 蜜桃成熟时1997在线看免费看| 极品肌肉军警h文| 国产精品毛片无码| 亚洲av无码精品国产成人| 99久久久国产精品免费蜜臀| 欧美日韩亚洲高清不卡一区二区三区| 国产精品三级在线观看| 久久天堂AV综合合色蜜桃网| 黑料不打烊最新地址| 极品粉嫩嫩模大尺度无码视频| 国产在线观看麻豆91精品免费| 中文字幕校园春色| 老司机在线免费视频| 天天躁天天弄天天爱|