To Know How Big The Cake Is, The Key To Children'S Clothing Is The Key.

< p > in China's < a href= "http://www.91se91.com/news/index_c.asp" > children's wear industry < /a > in recent years, a new atmosphere has emerged. Many practitioners are doing market segmentation and re examining brand positioning.

They see children's clothing, which has the opportunity to bring them to the huge market of 100 billion yuan. They all hope to get their own "cake" under their intensive cultivation.

As a result, when the buyer's market is becoming more and more obvious, doing a good job of "precise positioning" has become an important prerequisite for the growth of children's wear enterprises to achieve "bend overtaking".

< /p >

< p > < strong > How can the animation image last long? < /strong > /p >

< p > "Disney dragon" was the brand of children's clothing that was born in August last year. It is the children's clothing brand derived from the cartoon character of Disney Xiaolong after the authorization of Hongkong East Jie hang (Holdings) authorized by The Walt Disney Company.

With the influence of the cartoon image in mainland China for more than ten years, Xiao Long's children's clothing has been widely recognized by the market.

< /p >

< p > with the help of a mature cartoon image, we can save a lot of effort in landing the brand.

But to make cartoon children's clothing, we must understand that the brand must not be divorced from the essence of the product.

Otherwise, when the quality and management problems, brand will be eliminated because of product problems.

That is to say, the cartoon image is only endowed with brand awareness and product spirit, and if the brand wants to be truly extended, the product must be "beautiful", in line with its "spirit" to give its advantages, in line with its lively, dynamic and healthy image.

< /p >

< p > in the fashion of women's fashion, it has been widely sought after by society.

The ideal direction for children's clothing development in the future should also be towards the "fast fashion" or the combination quick sale mode.

The products in the store will cover all the commodities needed to meet all stages of the baby and children, including children's cars, children's shoes and baby products.

But this requires children's clothing brand to have enough products and plentiful product structure to meet the demand of fast selling mode.

In fact, many domestic strength children's clothing enterprises also have such strength.

< /p >

< p > aiming at enhancing the design ability of children's clothing, the government hopes to help small and medium-sized enterprises to improve their design level by planning and designing associations, and fully excavating their respective characteristics and promoting their respective images.

Recently, the safety problem of children's clothing at home and abroad has been "repeatedly hit the alarm bell", and the supervision and control of children's clothing quality is particularly important.

The town government plans to set up a large quality inspection center, from the procurement of fabrics, accessories, fillers and other source links for quality control.

And further stipulate and standardize the use of identification labels, fabrics, lining materials, fillers and so on.

< /p >

< p > < strong > the increment advantage of newborn is obviously less than /strong > /p >.

< p > "rely on the weather", but also to carefully calculate the brand style to determine the function of the target audience is becoming more prominent. < /p >

< p > many people in the industry have compared the < a href= "http://www.91se91.com/news/index_s.asp" > children's wear market < /a > to the last piece of cake in China's clothing market. More people in the industry believe that since 2012, Chinese children's clothing has gone to the turning point of market activity, product extension, variety fission and brand promotion.

Statistics show that China has ushered in the fourth peak of neonatal birth since 2010, and this growth trend will continue to decline for 20 years or so.

At this time, children's clothing, as an important part of children's market, has amazing development potential.

As a matter of fact, the growth of newborn babies is not the only factor that they value in many brands that have already been involved in or in the field of children's clothing, and they generally need to focus on how to lock in target groups.

According to the survey, the largest market share of children aged 0~16 years old is concentrated in 3~12 years old children's clothing.

Because the children of this age group have the characteristics of rapid growth and lively and changeable personality, they give children's brand more interpretation space on the product.

The product can be developed in terms of function, color, style, edition and so on to fully cater for the needs of children of this age group, so that color and line become the best portrayal of children's character.

< /p >

< p > {page_break} < /p >

< p > children's clothing products in the market can be roughly divided into several styles, such as children's fashion, sports, outdoor, leisure, parent-child and so on.

Each style of children's clothing has their own different ways of interpretation, and also attracts the target group belonging to this style.

For example, JOJO children's clothing in the middle and high-end level in the market is located in 3~12 year old children in black, white color and fashion personality and avant-garde punk style.

Brand products have pplanted many adult design elements and fashion trends into the design of children's clothing. They have met the needs of children and their parents. They have won wide acclaim from the market and the audience. With the success of their parents' children's series, T-100 has successfully incorporated the elements of family communication between parents and children, so that it has quickly been recognized by the market.

Although the product is simple, the size of the clothes is the same as that of the parents.

Slightly more complicated clothing, though not the same in style and color, has a consistent design concept.

But this innovation has not only filled the gap in the market, but also increased the price of children's clothing through the pricing combination.

< /p >

< p > < strong > function attribute is more prominent < /strong > < /p >.

< p > children's clothing has also focused on the functional properties of products. In order to meet children's clothing with different ages and different places and uses, consumers are more and more popular.

At present, children's clothing products, which are subdivided to meet these specific needs, tend to have clear functional positioning because of the increasing abundance and lively nature of children's involvement.

To this end, similar categories of boys and girls children's dress, student dress, party dress and other categories.

< /p >

< p > < a href= "http://www.91se91.com/business/" > Sports children's wear < /a >, because it is most accords with the sports demand of children's growth and development, it has a large market demand.

For a long time, internationally renowned sports brands such as Nike and Adidas have also made remarkable achievements in the field of sportswear.

Sports brand has great advantages in science and technology and function because of sports brand. In recent years, many domestic first-line sports brands such as Lining, 31st degree, Anta and so on have launched the brand of children's clothing one after another, which has also achieved good results in a relatively short time.

Although the product styles of these well-known sports brands are not limited to sportswear, they still retain a large element in their overall style and fabric properties.

< /p >