Fabric Industry: Innovation Is The Result Of Finding Demand.

< p > < strong > severe situation has been confirmed from many < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > fabric enterprise < /strong > /a > strong >.

< p > "in the first half of last year, the enterprises felt that the market was more cautious." a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > the company was particularly cautious.

Chai Fangjun, President of Shanghai a href= "http://www.91se91.com/" target= "_blank" > textile > /a > Products Co., Ltd., is so impressed with the industry situation.

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Similarly, Jiang Zhengjun, general manager of Shanghai Huaxing printing and dyeing Co., Ltd., said, "the domestic and foreign sales situation that the enterprises feel is that domestic customers have small and unstable orders, while foreign customers have more orders and less real ones."

It is understood that at present, most of the printing and dyeing enterprises around our company are in a state of loss, and there has been a severe situation in the last more than 10 years.

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< p > clothing enterprises are cautious, customer orders at home and abroad are reduced.

The impact of many adverse factors such as economic downturn and rising costs is obvious.

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< p > but it is undeniable that opportunities are always accompanied by challenges.

In the 2012 of survival and development, adjustment and pformation to the main focus of the clothing industry, driven by the downstream garment industry, the fabric industry is also looking for opportunities in the face of challenges, looking for solutions to the dilemma through studying the market, grasping demand, R & D and innovation.

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< p > < strong > orderly innovation meets the demand < /strong > < /p >

< p > < strong > innovation is the result of finding demand < /strong > < /p >

In an industry conference, P said, "a clothing company has never been paying much attention to the raw material links like this. Sports brands are also emphasizing the function of clothing, and this kind of functionality is necessarily achieved through raw material innovation."

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< p > clothing enterprises have more and more requirements for innovation. As the most important raw material of clothing, the innovation of < a href= "http://www.91se91.com" > fabric > /a "is no longer a choice, but an action that fabric enterprises must take.

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"P >" innovation is the key to meeting the needs of Chinese consumers and helping fabric manufacturers, garment manufacturers and clothing brands to stand out in the fierce competition.

For the company, it means a high degree of integration of quality, innovation and speed of listing. "

A href= "http://www.91se91.com/" target= "_blank" > dress < /a > Business North Asia Business Director Michelle Rice said.

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< p > at the 2012 China international textile fabrics and accessories (Qiu Dong) fair, infield and its partners display their latest garments and fabrics with the latest innovative technologies and products of infield, including LYCRAdualFX fabrics suitable for super elastic denim wear with excellent resilience and excellent recovery function; LYCRASPORT fabrics with light weight and freely moving sportswear; comfortable and shaping functions, and LYCRABEAUTY fabrics suitable for underwear and swimsuit.

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"We also work with fashion designers and manufacturers to apply innovative fabrics to fashion and functional clothing to meet the needs of different consumers in the clothing market," Ms. P Rice said.

Not long ago, we set up a China Textile Research and development center in Shanghai, in order to ensure that our R & D, production and sales of fibers can meet the needs of local garment enterprises' customers and end consumers. "

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By virtue of its in-depth understanding of the market and its continuous technological innovation, P has gained popularity in China and around the world.

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< p > Nanshan textile is able to meet market demand by continuously strengthening market research and innovation capability, and attaches great importance to detail.

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< p > no matter it is talent echelon construction, hardware input, technological innovation capability and product structure adjustment, Nanshan textile industry aims at meeting the market demand and avoiding the homogenization of market competition.

Fabric research and development combined with brand terminal needs, and even to a retail brand of the entire product development, including fabric type to the suit type, style and even match with shirts, scarves, leisure suits and other products research and development.

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< p > by changing the role of the brand operator, that is, the market demand direction, Nanshan's R & D innovation and high-speed interconnection with the market, and garment enterprises also better achieve docking, grasp the demand more accurately, R & D innovation is more targeted.

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< p > "as a qualified fabric supplier, we should have the ability to understand brand clothing and targeted research and development capabilities, have a complete and controllable mass production system, and have a strict traceability quality control system."

Hu Zuowen, chairman of Suzhou sunI Textile Technology Co., Ltd.

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< p > "Sunni textile", which is to build "a href=" http://www.91se91.com "sports fabric < /a > brand", has adjusted the product structure according to the high standard of customer experience data indexes such as functionality, comfort and abrasion resistance of outdoor garments. Through the research and innovation, three new series of new products, such as anti UV skin fabric series, Imitation cotton quick drying fabric series and no downing down down fabric series have been developed, which meet the high requirements of outdoor clothing practicality, comfort, abrasion resistance and environmental protection.

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< p > the functional woollen fabric has become a bright spot in the men's wear fabrics developed by Dan Mao in Jiangsu in 2012. According to the staff responsible for product development, these new products are developed jointly with the customers according to the requirements of Japanese customers, which not only reduces the cost, but also better meets the needs of the terminal market.

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< p > as a fabric designer, Ma Venus will go to various exhibitions every year. He has a deep feeling for fabric innovation. "Customers who are conventional are basically not interested. If their original products are original, customers will all ask for samples."

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< p > "the demand for innovation in the market is more and more obvious. As a supplier, we can only adapt ourselves to the market."

Ma Jinxing said.

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< p > < strong > efficient docking finding demand < /strong > /p >

< p > "most of the growth of Chinese clothing brand is superior to the upstream enterprises".

Xia Hua, chairman of Yiwen group, sighed so much in an industry exchange.

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"P > has dealings with many domestic and foreign accessories enterprises, and Xia Hua finds that in fact, some of the fabrics imported from Japan, Korea and other countries are part of China's exports, and the cost has increased after repeated pfers.

In her view, the domestic and downstream industry chain links have been opened up, which is very beneficial to both the supply and demand sides.

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< p > and the reality is that domestic clothing brands have demand, but do not know which companies can produce.

Fabric companies produce good products, but they don't know who to sell them.

The communication between domestic clothing brands and fabric enterprises is not smooth, information is seriously asymmetric, and they do not understand each other.

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< p > Gao Shuli, chairman of Beijing high field Garments Co., Ltd. is very representative.

She said, in her impression, at present, the domestic fabric is relatively low, the technical content is not too high, and the services provided are not satisfactory. Many fabric salesmen will send the fabric samples to the garment enterprises by package, and do not understand what the enterprises need, of course, it is just a waste of effort.

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< p > it is this phenomenon that makes the docking of upstream and downstream enterprises become more urgent, and the discussion of efficient docking mode is more urgent.

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In an event, Gao Shuli's views on domestic fabric enterprises changed fundamentally through direct communication with the base enterprises of the national textile product development center.

She was surprised that domestic fabric companies had such a strong product development capability, and expressed the hope of further communication.

"We have been doing direct business in department stores in the two or three tier cities. In recent years, we are also doing franchised stores. The rapid development of the brand needs upstream support, so it can be directly linked to the fabric enterprises to reduce the intermediate links, which is beneficial to both sides."

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"P > direct docking makes clothing enterprises and fabric enterprises enhance mutual understanding. It is also a process of clothing brands conveying demand and fabric enterprises finding demand.

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< p > in the Chinese textile and clothing brand pioneer park, the main designer Xu Hongxia said, "the docking will be very successful. The quality of the fabric enterprises has brought the latest things. We have not only selected many fabrics in a short day, but also have face-to-face communication with the developers of fabric enterprises, so that they will also make further development according to our requirements, which is conducive to our long-term cooperation in the future."

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The fabric enterprises participating in the docking activities generally indicated that P can communicate face-to-face with the brand enterprises and designers, and they will have a good guiding role in the future fabric development.

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< p > in June 2012, at the butt meeting of the down jacket boutique fabrics, the design and R & D staff of more than ten feather industry high-end fabrics enterprises led by Suzhou ambition, Shishi Liansheng, Jiangsu Sheng Hong and Bosideng, BALABALA, Hangzhou Zhuo Shang, life show and other brand enterprises discussed the topic of new product R & D and design.

The clothing brand puts forward its own requirements and direction for fabric research and development, and fabric enterprises provide the latest direction for development and innovation.

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While P concentrates on developing products, we should strengthen communication and communication with clothing brands and understand the direction and needs of clothing brands in order to carry out targeted R & D innovation.

China's fabric enterprises need such a platform for docking and acquiring information, and this platform is becoming a reality. Point to point deep docking activities have become an industry trend.

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< p > in China Textile and garment brand pioneer park, enterprise docking activities have become one of the regular activities in 2012, and gradually matured, attracting more and more attention and participation of garment brands and fabric enterprises.

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< p > China Apparel Association and the national textile product development center plan to normalize and long-term operation of the "China garment industry chain advantage enterprise docking series activities", lead the domestic excellent surface accessories enterprises to enter more garment industrial cluster areas, and promote the healthy and orderly development of the whole industry through the exploration of the new mode of the benign circulation development of the upstream and downstream enterprises in the industrial chain.

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< p > < strong > pulse market creation demand < /strong > /p >

< p > as the upstream industry to meet the needs of downstream garment industry, it is the goal of the fabric industry.

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< p > nowadays, fabric enterprises are not only satisfied with this.

Changes in the industrial situation and the urgent needs of garment enterprises have made the fabric industry's initiative and creativity growing, and are heading towards the direction of the industry trend.

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< p > Sun Bin, executive vice president of Sheng Hong fabric company, thinks that the fabric innovation is ahead of the garment market for a period of time, thus leading the trend of the clothing market.

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< p > "2012 a href=" http://www.91se91.com "> the trend of chemical fiber Market < /a > is a new fashioned ecological fabric. This is the judgement made by Sheng Hong after studying the trend of fashion.

Based on the assurance of the fabric market and the trend of popularity, Sheng Hong in 2012 focused on the introduction of imitation ecological fabrics, such as imitation wool, wool like fabric, imitation silk, imitation linen fabrics, Imitation cotton fabrics, etc. these products were well received, and sales were also growing.

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< p > for fabric enterprises, the key to the problem lies in whether they can understand the direction of the market, accurately grasp the fashion trend of fabrics, and have a clear idea of what kind of customer groups the products are suitable for. Only in this way can the fabric enterprises dominate the market and lead the trend.

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< p > Zhejiang Delong shemet Textile Co., Ltd. is leading the trend through the pulse market and independent innovation.

The company's team collaborate with the international information platform, and designers can always get first-hand popular information, including current fashion styles and colors.

Not only that, the company's decision making and development department employees go to Europe, America, Korea and Japan to get familiar with popular information every year, and collect and organize their products.

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< p > based on a deep understanding of fashion trends and market trends, Delong shemet's fabric has been on the list of China's popular fabrics for many years. It has been touring twice every year in the 6 major cities of the country to publish fashion trends. Every year, more than 300 new products are developed, and are deeply loved by high-end fashion brands such as France, Paris, Italy and Milan.

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Similarly, Hua Fu color spinning leads the market and trend through the global fashion trend of color spun every quarter. P

Its publishing trend has become a necessary guide for global brands and designers to choose raw materials and to grasp the trend of fashion. It will enable fashion and fabric designers to understand the unique charm of color spinning and inspire their new creative inspiration.

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In order to grasp the trend and trend of the market, Huaqi printing has adopted various measures and measures to achieve P.

On the one hand, according to the experience accumulated by enterprises and designers for many years, we can make a judgement on the new fashion and predict the next season's popular colors, fashionable money, popular fabrics, and so on.

On the other hand, through market research and tracking and learning activities such as exhibitions and conferences at home and abroad, we can capture the domestic and foreign market dynamics and study the trend of popularity.

Finally, by summarizing the rules of the trend of fashion, from the numerous popular information, we can find out the train of thought that is consistent with the actual situation and the consumer group. We will discuss and summarize it and draw the correct conclusion. Finally, we can achieve the goal of developing the product with authority and guiding the trend.

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< p > > a href= "http://www.91se91.com" > fabric < /a > is the foundation of brand innovation, and is the key to clothing success.

In the past, clothing was the leader, and today, fabrics are taking the initiative to create demand.

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