Brazil Attaches Importance To The Comfort Of Shoes, And The Footwear Industry Ranks Third In The World

Learn about Brazil shoes Well, it starts with the flip flops people wear in summer. A colleague told the reporter that it would cost 500 or 600 yuan to buy a pair of brand flip flops made in Brazil. It's just so expensive, and fashionable young people still enjoy it. Why are Brazilian shoes so famous and can sell at such a high price? During the Expo, our reporter visited Brazil Leatherwear The Institute of Technology seems to have found the answer.

The institute is located in an extremely ordinary two storey building. Compared with most stately research buildings in China, it can be described as "shabby". But it is in this building that scientists are conducting research on the world's cutting-edge shoemaking technology and applying it to Brazil's shoemaking industry.

Dr. Milton, the director of the mechanical research laboratory of the institute, told chinaleather. com that Brazil is the only country in the world that conducts research on shoe comfort, and this is the only research institute in Brazil that conducts this research. The Institute mainly conducts research on engineering and human mechanics, and has cooperation projects with many countries. In terms of proportion, 90% came from the research of local product technology, while 10% came from the research of European and American projects.

During the interview, Dr. Milton showed the research results of shoe changes under different materials, different environments and different stress conditions to the reporter in detail. He asked the assistant staff to rotate on the special floor and explain the scientific research principles to reporters through the force changes displayed on the computer; Demonstrate the method of comfort monitoring based on the force on the ground of each step; This paper introduces the principle of auxiliary judgment for diabetic patients by the degree of blood circulation shown by the step detection. Through these studies, researchers can draw people's demand for shoe comfort from different data and apply it in practice to improve the market competitiveness of Brazil's footwear industry.

In response to the reporter's question about the key factors that make Brazil's shoes famous in the world, Dr. Aluicio, a mechanics expert of the Institute, said that first, Brazil has a high-level technology research institution that can help the industry research the market and improve the process. Second, in the cooperation with world famous sports brands, the world's top technology has been well preserved, which has promoted the improvement of Brazil's shoemaking technology. Third, Brazilian design highlights its own characteristics, which are both fashionable and unique.

In the interview, the reporter learned that Brazil's footwear industry ranks third in the world, with more than 8000 factories producing all kinds of shoes nationwide; More than 10 states have incorporated shoemaking production plans into the management of shoe industry associations; The export volume of footwear products ranks eighth in the world, and the products are exported to more than 140 countries and regions. At present, several Brazilian shoe stores have opened in China to sell authentic shoes designed and manufactured in Brazil.