Scotland Textile Industry "Old Brand" Output Recovery

< p > 150 years ago, one of the oldest registered trademarks in the United Kingdom, Outer Hebrides handcrafted "a target=" _blank "href=" http://www.91se91.com/ "> Northwest of Scotland" textile "/a" Mao "famous brand" Harris brand "production has experienced a long decline after its peak in the 60s of last century.

Reporters visited Stornoway town and Carroll village on Lewis Island 10 days ago, and learned that the "Harris brand" is currently in the stage of production recovery, and is still a hot element in the international fashion industry.

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< p > according to the British Parliament Act, the "Harris brand" bureau, established in 1993, is located in the center of Stornoway town. It has the right to trademark management and the certification authority of labels. The purpose is to ensure product quality and prevent counterfeiting and infringement.

Lorna Mccauley, chief executive of the authority, told reporters that the output of "Harris brand" has increased continuously in the past three years, only 450 thousand meters in 2009, and over 1 million meters last year, the highest output in 17 years.

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< p > according to the introduction, the production of "Harris brand" can be traced back to the middle of nineteenth Century, which is characterized by manual weaving, pure wool products and individualized design.

The output of "Harris brand" reached a record 7 million 500 thousand meters in 1966, and the output and sales volume dropped sharply in the following decades, and no longer reached the peak level.

The reasons for the decline of industry include many factors, such as the aging of skilled workers, underinvestment and so on.

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< p > > "Harris brand" products are very common in the British commercial street. In recent years, it has become an important fashion a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > elements. The famous fashion brand chanel and many famous a target= "_blank" href= "target=" > designer < < > have used the "Harris brand" material in their design.

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< p > Mccauley said, with the popularity of the Internet, the "Harris card" authority's "shield" action is facing great challenges.

"On the one hand, the Internet is good for promotion and logistics, but on the other hand, it makes it easier to counterfeit and fake products."

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< p > Mccauley said, "Harris card" has played a great role in revitalizing the local economy, with an annual income of about 10 million pounds (about 15 million 400 thousand US dollars), providing 300 jobs for the local community.

In addition to three main factories, the rest of the families are family textile workers, with a total loom of about 120 units, including ancient narrow looms and modern wide looms.

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< p > planting grass, grazing, fishing, and the busy life of busy farming season remains the same. In the slack season, manual textile wool is the main source of household income for local residents. Family workshop production provides a free-living life for local individual textile workers different from "office workers".

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< p > "Harris brand" individual textile operator Angus Macarthur is busy on a wide loom in the family workshop.

He told reporters that he handed the finished cloth to the factory, and the OEM was certified after being verified by the authority, thus earning 20 thousand to 25 thousand pounds (about 30 thousand and 800 to 38 thousand and 500 dollars) per tax per year.

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< p > Norman Mackenzie is a retired dentist who now produces Harris cards in a family workshop using a narrow loom that has been 60 years of service. He also designs cloth and colors, and sells products such as cloth and shawls.

He told reporters that local farming income is not large, the production of "Harris card" income accounts for about 75% of household income.

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The P is the smallest of the three factories in the "Harris card" factory, with 26 employees and an annual output of about 70 thousand to 80 thousand meters.

Bruce Armitage, a factory spokesman, said that the joint venture between Harris brand and China's a href= "http://www.91se91.com" > textile company /a, which owns a global network, can promote products to penetrate into the global market, including China, so that factories can better understand the market situation and improve the efficiency of production and operation.

The Chinese market is a potential market. The factory will expand and innovate with new investment to produce high quality products that are suitable for the Chinese market.

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< p > according to the introduction, "Harris brand" has been exported to more than 50 countries and regions in the world. The traditional export markets are Germany, northern Europe, the United States and the Far East. In recent years, they have begun to pay attention to the BRICs market of Brazil, Russia, India, China and South Africa.

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