Africa Has Become An Important Export Area For Shoes And Clothing Enterprises

< p > "this year's traditional Europe and America" a href= "http://www.91se91.com/news/index_x.asp" > market < /a > is still depressed, but the African market has increased by more than 30%, and has become the fastest growing region after ASEAN. As for the change of export market, the head of a textile enterprise in Quanzhou economic and Technological Development Zone is deeply touched. < /p >
< p > < strong > the South African market occupies half of the territory < /strong > /p >
< p > statistics show that South Africa, Egypt, Libya and Nigeria are among the forefront of Africa's trading partners in Africa. At present, South Africa is the largest African trading partner of our city, with a trade value of US $210 million, an increase of 6 times compared to the same period last year, occupying 57.6% of the trade value of Quanzhou's non a href= "http://www.91se91.com/news/index_x.asp" > exports > /a > trade value. < /p >
< p > "from the perspective of commodity types, the top three imported products are chrome ores and their concentrates, cattle leather and horse leather and logs, mainly for the production of raw materials, and the export commodities are concentrated in the traditional competitive products of our city. Clothing and < a href=" http://www.91se91.com/news/index_x.asp "> footwear > /a > show the most outstanding performance, followed by mechanical and electrical products, textile yarns and so on. Quanzhou Customs responsible person. < /p >
< p > from the annual data, the trade value for Africa in 2012 < a href= "http://www.91se91.com/news/index_x.asp" > Quanzhou < /a > was as high as 1 billion 610 million US dollars, an increase of 72.2% over the same period last year, of which 580 million US dollar imports increased 11 times, and exports 1 billion 30 million US dollars, an increase of 16.5%. General trade imports and exports amounted to 1 billion 40 million US dollars, an increase of 17%; processing trade reached US $570 million, an increase of 11.2 times. Private enterprises dominated import and export, trade value was $700 million, an increase of 23.1%, followed by foreign-invested enterprises. The total import and export volume of South Africa for the whole year was 760 million US dollars, an increase of 2.8 times, accounting for 47% of the total trade value of the same period. < /p >
< p > < strong > the African market needs to be re understood < /strong > /p >
< p > "although the trade between our city and African countries is increasingly close, at present, for some export enterprises, Africa is still a rising market." last year, the provincial chamber of Commerce for textile and clothing export organized more than 30 enterprises to go to Africa to investigate. Chen Cangsong, Secretary General of the chamber of Commerce, noted that due to the lack of awareness of the market and the lack of attention, some shoe and clothing enterprises are mainly Acting in the African market, and the channels are mainly conducted through exhibitions, resulting in a low level of market share in Africa. < /p >
< p > "in the inherent impression of the people, African consumers' requirements for < a href=" http://www.91se91.com/news/index_x.asp "> /a > Fashion and fashion trend are not high, which is actually a misunderstanding. According to Chen Cangsong analysis, there are more than 50 countries in Africa, which are the most diverse areas of consumption in the world. Driven by increased investment in services, accelerated natural resources development and good economic policies, the population of the middle class in Africa has grown rapidly. According to the data of the African Development Bank, Africa has 350 million middle class population, accounting for 34% of its total population, which is divided into a population of 2 to 20 dollars per day. At the same time, at present, consumers aged 16 to 34 account for 53% of the total income of African residents. < /p >
< p > "the consumption habits of these young people are obviously different from those of the older generation. They are more educated. They are also used to finding consumer information from the Internet. They are more concerned with fashion and fashion trends and are willing to try new things. This is also one of the reasons why the current electricity supplier channel can become an effective way for some Quanzhou enterprises to open up the African market. Chen Cangsong said. < /p >
< p > < strong > more stores should be added to the brand, < /strong > < /p >.
< p > industry insiders say that the grasp of changes in consumer groups will be the key for Quanzhou enterprises to further share opportunities for growth in the African market. At the same time, brand value plays a more and more important role when African consumers buy goods. According to research, 72% of African consumers say brand and quality are equally important. It is worth noting that African consumers are very much in favor of Chinese brands due to the holding of the world cup in South Africa and the popularity of China's manufacturing. < /p >
< p > "Quanzhou shoes and garments with rich design and fashionable styles are very popular in Africa. Many young people are fashionable to wear Quanzhou sports brands such as Anta and PEAK." Over the past year, Miss Wang, the foreign trade manager of a clothing company in our city, has been busy opening up the African market. "Africa has great potential besides the market. The most important thing is that they can accept our brand, which is very attractive. At the same time, there are many communities in Africa, so long as they can enter a market, it will be easy to enter other related areas. "/p"
< p > "in addition to agency channels, Quanzhou enterprises in the future can consider opening more brand stores in Africa to share growth opportunities. At present, some international brands such as Zara and gap have already opened non exclusive stores. Chen Cangsong said, in fact, with the improvement of Africa's consumption ability, Quanzhou's brand value will also rise in Africa. < /p >