The Development Of China's Footwear Manufacturing Industry Is Facing The Trend Of Hollowing Out.

Manufacturing industry is the support of a country's national economy, and is the guarantee for a country's economic index to run well. Only by vigorously developing the manufacturing industry can we achieve sustained and steady development of the real economy. Since the reform and opening up in the 80s of last century, especially after China's accession to the WTO, a large number of foreign capital has poured into China under the impetus of actively introducing foreign investment policy and global manufacturing enterprises to reduce manufacturing costs, forming tens of thousands of foreign and joint venture manufacturing enterprises in China today, as well as Taiwanese and Hong Kong manufacturing enterprises. These enterprises have brought into full play their low cost advantages, gradually formed their international competitiveness and won a large number of OEM orders. China has become an international manufacturing outsourcing base. It is these export oriented manufacturing enterprises that make the logo "MADEINCHINA" famous all over the world, making people proud and proud.

However, for a long time, there are various signs that China's manufacturing industry is facing unprecedented bottlenecks, especially in the recent development of some well-known local enterprises. China's manufacturing industry is facing the trend of temporary shortage.

In the traditional way Shoemaking Industry as an example. Lining, a high-end sports brand, has shut down more than 500 stores since 2010, and has closed 1200 stores in the first half of this year. Its operating income in the first half of last year decreased by 9.5% to 3 billion 880 million yuan, and the gross profit of the company decreased from 47.3% in the previous year to 44.2%, while the cost of employee cost increased from 8.7% to 9.6%. In addition to the Lining brand, in August this year, the five other major sports brands in China, Anta, XTEP, 361 degrees, PEAK and China, released 2012 annual semi annual reports, which once again confirmed the downturn in the whole industry. various brand Reducing the number of orders, closing stores and increasing promotional efforts reduced the price of sports brands to varying degrees. Not only sports brand, fashion brand Daphne has also been caught up in a "layoff storm" since August, but its headquarters in Shanghai drastically cut nearly 300 people. In the Pearl River Delta, the export volume of some small enterprises has decreased by more than 50%, and many production lines have been idle.

It's in the domestic tradition. footwear industry When the brand encountered the development dilemma, the global shoe giants Nike, Adidas and so on also announced the closure of their own factories in China. As early as March 2009, Nike stopped its sole footwear factory in Taicang, Jiangsu. According to Nike's annual report, China's factories accounted for about 40% of the footwear products in 2001, ranking first in the world, down to 36% in 2005 and further down to 34% in 2010. By contrast, Nike's capacity in Southeast Asia has surged forward from 13% in 2001 to 37% in 2010. Among them, the proportion of Vietnam's representative factories rose to 37%, and China ranked second in 34%. Vietnam has replaced the "made in China" with its cost advantage, making Nike the world's largest sports shoe production base.

The traditional footwear industry represents the plight of the entire manufacturing industry. Other industries such as steel, building materials and fertilizer also face enormous inventory pressure and overcapacity. Not only the manufacturing industry itself is facing development difficulties, but also the external environment is not optimistic.

First of all, China's manufacturing industry is facing a "manufacturing backflow" impact. According to the report of the Boston consulting company, the cost of some US products in the US and the production in China will be equal before and after 2015, due to the increase in China's production costs, the increase in US labor productivity and the depreciation of the US dollar. This will urge the home appliance manufacturing industry to return to the US. The Accenture report also showed that about 61% of the manufacturing managers interviewed said they would move their manufacturing capacity back to the United States to better match supply and demand. Dow chemicals, Caterpillar, general electric and Ford motor companies are also starting to shift some of their businesses from China to the US market.

It is worth noting that in the face of the plight of the real economy, our social resources still flow to the financial, real estate and other industries. At present, capital escaping from manufacturing industry has become a phenomenon that can not be ignored in China's economic development. Especially for those industries and industries that are highly competitive and highly innovative, fleeing is more serious. For example, Chery has invested in coal mines by developing its own brand, and its main income has become more and more prominent in manufacturing enterprises. Another example is TCL and Wantong Group signed a framework agreement to further promote cooperation in the field of industrial real estate, through cooperation with real estate enterprises, to develop real estate.