China'S Luggage Industry Is Facing Huge Environmental Consumer Market In 2013.

< p > < /p >.

< p > in the face of homogenization competition, recent Guangzhou Austrian King luggage industry Co., Ltd., "a href=" http://www.91se91.com/business/ "asymmetric marketing" /a "unique way of action, seems to have a certain reference for the industry.

Asymmetric marketing is a marketing battle that subdivides and compete for customers in the case of potential energy asymmetry, information asymmetry and resource asymmetry.

Enterprises in the asymmetric environment, find a breakthrough, create their own miracle.

< /p >

< p > < strong > China's luggage is facing a huge environmental protection consumption market < /strong > < /p >

"P >" because foreign luggage brands choose high-grade raw materials, advanced design and high added value of brands, which occupy the high-end market of Chinese consumption.

Most of the brands in China lack necessary inputs in the aspects of design innovation, marketing, talent cultivation, brand building and so on, because their prices are low and their profits are thin, and they are in the middle and low grade in the market. "Song Chun Hong, vice president of Guangzhou Austrian luggage and bags Co., Ltd. analyzes the status quo of China's luggage industry.

< /p >

< p > look at these developed countries' < a href= > http://www.91se91.com/information/index.asp > Bags > /a > consumption trend, enjoy comfortable, natural and environmental life conditions, making bags material mainly based on natural skin and nylon and fabric.

In China, bags containing chemical pollution sources such as PU and PVC are resolutely eliminated.

Famous brands abroad, such as Kipling in Belgium, AT in the US, LeSportSac in music, Tumi, and B.C.+ISHUTAL in Japan, began their layout in China's major airports and major shopping centers as early as 2005. In the past two years, some bags of cloth bags in Hongkong and Taiwan have also entered the mainland.

Song Chunhong believes that China will be the largest market for the development of health industry in bags and bags.

< /p >

< p > 2012 was called "the most difficult year for development" by the industry.

People in the industry have boldly predicted that China's economic restructuring will focus on three core adjustments in the future: economic growth will be pformed from an overly dependent investment and export driven growth mode to a balanced growth driven by consumption, investment and exports.

Consumption is undoubtedly the most important core power to pull the three carriages of China's economy. In the period of economic development mode pformation and structural adjustment, faced with the increasing demand of energy, labor and cost, as well as the requirements of low-carbon economy and environmental protection, the development mode of luggage industry in the past and outside the world will be difficult to maintain.

So there were many new opportunities for China's economy in the 12th Five-Year, and also provided platforms and opportunities for the luggage industry to create brands.

< /p >

< div style= "PAGE-BREAK-AFTER: always" > span style= "DISPLAY: none" > /span > /div >

< p > < strong > "Shang Chao faction" VS "agent faction" < /strong > /p >

< p > in addition to problems in raw materials and design, China's luggage market is also facing serious polarization in channel mode.

The "business super school", which is dominated by international brands, and the "agent faction" mainly based on domestic brands constitute the current pattern of China's luggage industry.

< /p >

"P >" temporarily divide the brands appearing in the domestic luggage market into international brands and domestic brands.

The international brands are represented by Belgian Kipling, American AT, LeSportSac music, Tumi, Japanese B.C.+ISHUTAL Yin Su Tuo and diplomats. The brand is developed with the help of China's high-end department stores, and the brand influence is continuously promoted by the department store brand.

These brands will establish core strengths in certain categories of products to lay the foundation for the brand, meet the needs of Chinese high-end customers, and have formed certain cognition in these groups, "Song Chunhong continued to analyze.

< /p >

< p > domestic brands such as Winpard, Hendry, DAPAI, Asian Leopard and so on are developed with the circulation wholesaling agents in China. Through circulation, we can take as many rich products as possible to meet the needs of the general public in China.

Even later, some brands, such as Oiwas's mainstream supplier in KA, are still meeting the needs of the public.

< /p >

< div style= "PAGE-BREAK-AFTER: always" > span style= "DISPLAY: none" > /span > /div >

< div style= "PAGE-BREAK-AFTER: always" > span style= "DISPLAY: none" > /span > /div >

< p > < strong > products, channels and business models need to be changed. < /strong > < /p >

< p > although faced with the opportunities given by the times, the production of Chinese fabric bags is not good enough, and brand building has not yet been highlighted.

The development of domestic brands needs to be changed in terms of product positioning, channel promotion and business mode.

< /p >

< p > Song Chunhong analysis: "basically, the homogenization of products in the industry is serious, and product innovation is to be invested. No one is willing to take too much risk. All the consumer groups are mainly concentrated in the middle and low class, and the price is less than a href=" http://www.91se91.com/news/index_s.asp ".

Winpard, Hendry, DAPAI, Oiwas as the representative of the luggage brand, including Austrian luggage in the early 2012, in the product development are mainly male bag, pay more attention to the product cost performance, focus on quality and more.

But for original style development investment is too little, fashion novelty is lacking.

< /p >

< p > these brands are mainly concentrated in three or four line shopping malls and large and medium-sized supermarkets because of their low product positioning, lack of novelty in development and slow consumption.

Sales volume is big, but the brand construction investment is small, some have not even invested in brand promotion and promotion.

More can not provide brand services and experience, brand value-added is not high, can not go to high-end shopping malls, thereby losing most of the brand awareness of customer groups.

< /p >

< p > when it comes to business models, there are many domestic brands represented by "Shang Chao faction". Although they all have more than 10 years of development in China, some have even done thirty years, and have long been rooted in the people.

However, we can not keep pace with the times, from manufacturers to consumers are still the most traditional layers of pfer, to sell products for business.

The mode of "cheap supermarket" has no image at the terminal, and the service and experience given by the brand can not start.

< /p >