The Sixteenth Sea Expo Highlights Six Characteristics

＜p＞　　由福建省人民政府、中國國際貿易促進委員會、中國＜a target="_blank" href="http://www.91se91.com/"＞紡織＜/a＞工業聯合會、中國＜a target="_blank" href="http://www.91se91.com/"＞服裝＜/a＞協會、中國服裝＜a target="_blank" href="http://www.91se91.com/"＞設計師＜/a＞協會、臺灣紡拓會共同主辦，泉州市人民政府和石獅市人民政府具體承辦;福建省經濟貿易委員會、福建省對外貿易經濟合作廳、中國國際貿易促進委員會福建省委員會、福建省臺灣事務辦公室為成員單位;福建省服裝＜a target="_blank" href="http://www.91se91.com/"＞服飾＜/a＞行業協會、福建省紡織行業協會、福建省＜a target="_blank" href="http://www.91se91.com/"＞布料＜/a＞同業公會、福建省縫制機械行業協會、福建省＜a target="_blank" href="http://www.91se91.com/"＞服裝設計師＜/a＞協會、臺灣針織工業同業公會、臺灣制衣工業同業公會、臺灣毛

The garment and weaving industry association, Quanzhou Quanzhou textile and Apparel Association, Shishi textile and Garment Association, Shishi dyeing and finishing Association, Shishi Shishi Association, Shishi casual wear Association, Shishi apparel a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > hat accessories industry association, Shishi children's wear industry association, Shishi clothing City Chamber of Commerce, Shishi Youth Chamber of Commerce, Shishi textile equipment professional market, China Textile newspaper, Chinese clothing newspaper, clothing newspaper, textile and clothing weekly magazine co sponsored cross-Straits textile and clothing Expo April 18th -21 day in China's leisure clothing city - the Shi Shi lion.

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< p > the famous city of leisure clothing in China -- Shishi, located on the west coast of Taiwan Strait, adjacent to Taiwan, Hong Kong and Macao, has unique geographical advantages. It is the distribution center and birthplace of China's famous textile and garment industry.

Since 1992, Shishi has held more than ten clothing trade fairs, and has been positioned as the cross strait textile and Clothing Fair in 1995.

Due to the increasing influence and appeal of the Expo, in 1998, it became a professional economic and trade event hosted by the Fujian Provincial People's government, China International Trade Promotion Association and China Textile Industry Association.

As a national and international textile and clothing Expo, Haibo is the main purpose of promoting the cross-strait industry docking and promoting economic and trade exchanges at home and abroad. With the concept of "gathering together famous clothing cities, developing cross-strait markets" and "Taiwan, professional, leisure and fashion" as the concept, and promoting the development of stone lions and even Fujian's textile and garment industry as the goal, the exhibition industry has continuously improved its scale and scale, and every session has its new look and connotation.

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In 1999, Haibo merged into the fashion design seminar of the famous fashion city and the design exhibition of three famous designers. From then on, the cultural connotation of the Expo went up year by year. The fashion design of the three costumes on the two sides of the Taiwan Strait has become a highlight of the Expo. So far, more than 20 famous fashion designers from mainland China, Hongkong and Taiwan, including Zhang Zhaoda, Hu Ya, Wu Haiyan, Qi Gang, Shi Xiyu and Cai Liyu, have published their works at the Expo.

Since 2002, Haibo has made new breakthroughs in the "cross-strait" characteristics. The Taiwan spinning and weaving Association, the knitted Association, the garment guild and the sweater association actively participated in hosting the Haibo conference and worked together to plan for the Haibo conference.

In December 2002, Shishi was awarded the title of "China leisure clothing city". In 2003, the Expo was first integrated into the theme of leisure and held a casual wear Expo.

The opening ceremony of the "China leisure clothing city" unveiled the journey of Shishi to create a famous brand of leisure clothing.

For the first time, surface accessories have set up exhibition areas at the exhibition, effectively promoting the interaction between the upstream and downstream industries of the textile and garment industry.

In 2005, the eighth Haibo meeting was held in Shishi clothing city of Shishi clothing business center. At the same time, the exhibition was integrated with the market. It became a stage for the fashion of Fujian faction, which is based on Shishi clothing plate.

Due to its tremendous influence and popularity, Haibo was awarded the ten "China's most influential textile" a target= "_blank" href= "http://www.91se91.com/" > clothing exhibition "/a" in April 2006.

In 2008, the Expo was divided into "six districts and two pavilions". In December of the same year, the Haibo conference was rated as "30th anniversary 30 most attention exhibitions of reform and opening up".

In 2009, under the influence of the financial crisis, the exhibition area still maintained a growth rate of 20 thousand square meters.

In 2010, Haibo once again broke through innovation, set up a textile machinery Museum alone, and set up an exhibition structure of 45 thousand square meters of clothing, accessories and textile machinery in the main exhibition area, which showed the latest products of garments, textile fabrics, accessories and clothing machinery industry chain. In the same year, the first Haixi international fashion week also started sailing in the wind. A total of 12 fashion designers and designers at home and abroad were released. The "Haixi fashion" award has attracted a number of excellent brands and designers to compete. It has become a new display platform for Chinese fashion brands and designers both at home and abroad.

In 2011, the Expo held the scale of the "Trinity" exhibition. The number 2 hall was planned for the stone lion brand clothing joint sales center (the name pin Hui) also opened ceremoniously, the exhibition area was 5 thousand square meters, and the 46 brands of Shishi 40 enterprises were stationed and concentrated on displaying the excellent brand image of Shishi. The Haixi international fashion week was also positioned as the landmark activity of the Expo. As a brand, it continued to be held, forming a specialized mode of static exhibition and dynamic publication. A total of 11 fashion brands and designers' work conferences and fabrics, accessories and fashion trends were released.

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< p > 2012, the fifteenth Haibo conference focused on the needs of enterprises, highlighted the advantages of the whole industry chain, highlighted the project and production, research and research docking, highlighted talents introduction and promotion of enterprise upgrading and pformation, and fully demonstrated the overall advantages of Conghua Fujian's textile and garment industry chain, such as fiber, textile, dyeing and finishing, surface accessories, clothing, fashion trends, precision machinery, and so on, forming a large-scale comprehensive platform effect of publishing, docking and trading Trinity.

The highly concerned 2012 Haixi international fashion week is to promote the development of Fujian fashion industry, cultivate and support the original design and independent brand as its own task, design designer brand as the core axis, focus on the theme of "fashion capital and Hercynian style", and have a qualitative leap in specifications, levels and influence.

The creative design of the main stage of this fashion week is "bridge + city", which is a pioneering work in the history of the domestic industry square. It implies that Haixi international fashion week is a bridge and link between the costumes and fashion industries on both sides of the Straits. It implies the magnificent blueprint for the integration of stone lions into the Haixi and Quanzhou bay city group exhibitions.

This fashion week has launched the first "Shishi Cup" national college graduates clothing design competition, brand fashion trend release, college design release, Haixi Fashion Awards, opening and closing ceremonies and other exciting activities. It has attracted many famous Fujian businessmen and Taiwan and other regions of China and Italy, Germany and other countries to hold 15 special press conferences, and more than 50 thousand spectators participated enthusiastically. The more than 90 media coverage reports of CCTV, Taiwan Dongsen TV, Southeast TV, Guangxi satellite TV, Jilin satellite TV, Xiamen TV and Sina videos jointly interpreted the "Oriental Milan" fashion feast.

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< p > over the past few years, as a large scale, high specification and strong market radiation clothing professional event, Fujian's only professional exhibition on textile and clothing is the only textile and clothing exhibition that highlights the characteristics of cross-strait economic and trade cooperation. The main features of the Expo are: < /p >

< p > < strong > 1, showing the characteristics of Taiwan < /strong > < /p >.

< p > Haibo will give full play to Fujian's unique advantages in cross-strait cooperation and cooperation and Shishi as a good foundation for the important textile and garment production base in the country, highlighting the characteristics of cross-strait cooperation and economic and trade exchanges, giving full play to the brand role of Shishi's "leisure clothing city", and promoting the exchange and development of the textile and garment industry on the two sides of the Straits.

Taiwan Pavilion is the highlight of the annual Expo.

Through contacts and communication with Taiwan, Taiwan Textile Association, Taiwan sweater knitting industry association, Taiwan garment industry association and Taiwan knitting industry association have established close cooperation with Haibo.

With the platform of Haibo, we will promote the exchanges and cooperation between Shishi textile and garment industry and Taiwan's new fabrics and new information. At the same time, we will enable Taiwan enterprises to understand the needs of the mainland's textile and garment industry, promote the rational circulation of Taiwan's textile and garment industry to the mainland, and build bridges for Taiwan's related industries to invest in Fujian and the mainland.

At present, there are more than 200 Taiwanese enterprises in Shishi City, and more than 5000 Taiwanese businessmen in Shishi.

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< p > < strong > 2, leisure theme is fully deductive < /strong > < /p >.

Shishi is a famous Chinese leisure clothing city, and also the central area of Fujian leisure clothing industrial cluster. The city has 39 well-known trademarks in China, 3 famous brands in China, 2 Chinese export brands, 15 national inspection free products, 59 famous trademarks in Fujian, second brands in the county level, and a number of famous brands such as CABBEEN, edndt, Emperor brand, star, bin Nu, Wirancis, wild leopard, left bank, Wolf Road, Jinyuan and so on.

In recent years, Haibo has made significant breakthroughs, and the theme of "leisure" plays a key role in it.

Judging from the proportion of exhibitors and the nature of exhibitors, the exhibitors are mainly large and medium-sized garment enterprises in Quanzhou, especially in the production of casual clothing enterprises, such as seven wolves, nine Mu Wang, rich birds, AI Deng Bao, Di brand, bin Nu, Si ya, left bank, etc., accounting for about 80% of the total number of clothing booths, occupy a large proportion.

Moreover, the exhibitors have carried out the packaging layout of the booth by highlighting the core brand image of the enterprises, highlighting the leisure characteristics of the exhibition and the advantages of the Minnan plate leisure clothing group.

A series of leisure oriented activities such as exhibition promotion and leisure fabrics, casual wear and fashion trends were released, which fully demonstrated the overall strength of Fujian style clothing leading leisure and fashion.

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< p > < strong > 3, and the scale of quality continues to improve. < /strong > < /p >

< p > since the eleventh session of the Haibo conference, the main exhibition area has been expanded to "six districts and two pavilions". The exhibition area has been expanded from 200 thousand square meters to 300 thousand square meters. The thirteenth session of the Expo has added 3 hall as the textile machinery and equipment Museum, forming the main exhibition area 1 hall, which is "a target=" _blank "href=" http://www.91se91.com/ ". The brand clothing" /a "pavilion, the 2 museum is the surface accessories Museum, and the 3 hall is the" three in one "exhibition pattern of the mechanical hall.

The fourteenth Expo, the three main exhibition hall of the main exhibition area, has an area of 45 thousand square meters and 3000 booths. There are 3 main pavilions. The 1 hall is the clothing hall. The Taiwan Pavilion, the famous brand clothing exhibition area and children's wear exhibition area, the popular trend publishing area, the surface accessories exhibition area, the leisure pants exhibition area, and the information and creative exhibition area are set up.

Hall 2 is a joint marketing center of Shishi famous brand clothing, with an exhibition area of 5 thousand square meters, and 46 brands of Shishi 40 enterprises.

Hall 3 is the Machinery Pavilion, with an exhibition area of 25 thousand square meters. The seven major trading areas of the garment city are combined with three pavilions. The exhibition area is located in the distribution market of the Yang Chi pond, the Jinhui fabric market, the Fufeng mall, the Shishi excipient market and the commercial pedestrian street.

The sixteenth Haibo conference will continue the "six districts and three pavilions" and the "45 thousand in one" exhibition structure of the 45 thousand square meters of the main exhibition area. It will display the entire Fujian Conghua textile and garment industry chain, including textile, textile, dyeing and finishing, surface accessories, garments, fashion trends, precision machinery and so on.

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< p > Haibo will expand the scale of the exhibition, increase the scale of exhibition, enrich the connotation of the exhibition, improve the service level and constantly develop towards internationalization, specialization and scale.

Integration of commodity exhibition center, trend publishing center, logistics center, brand exhibition center, procurement center, technology research and development center, OEM processing center and cultural exchange center has a variety of functions, and economic benefits have increased dramatically.

Haibo will further strengthen the attractiveness of the city brand and become a booster of the entire garment industry. It will also promote the development of the other six industries by the clothing industry, and promote the sustainable prosperity of the Fujian textile and garment industry with the stone lions as the center.

The first fifteen sessions of the Haibo conference have totaled more than 642.91 billion yuan.

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< p > < strong > 4, supporting activities are rich in meaning < /strong > < /p >.

The P annual meeting is a perfect combination of economy and culture.

China's textile and clothing trends, China's textile and clothing production and research results docking, cross-strait textile industry forum, "Shishi Cup" excellent design competition of Chinese universities, excellent Buyers / franchisee / supplier docking activities, e-commerce business promotion activities, brand fashion show, large-scale fashion show and a series of events successfully organized, giving the Haibo a more strong cultural atmosphere; from Taiwan, Japan, Korea, Hongkong, and other countries and regions and all over the country exhibitors' corporate culture and the Fujian clothing plate special clothing culture integration, highlighting the connotation of Haibo's cultural brand.

Since the thirteenth Haibo conference in 2010, the three international fashion week has been successfully held, expanding the fashion and leisure charm of Shishi and becoming the iconic brand of Shishi together with Haibo.

The sixteenth Haibo conference will continue to hold the 2013 "Haixi International Fashion Week". We will create the image of "Oriental Milan and creative stone lion" in all directions, and promote the development of Shishi textile and garment industry in the direction of "personalization", "fashion", "high-end" and "internationalization".

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< p > strong > 5, the influence at home and abroad continues to expand < /strong > < /p >

< p > as a constantly developing exhibition, an innovative industry symbol and a progressive fashion partner, Haibo attracts the participation and attention of the global textile and garment industry and related industries.

Italy Milan clothing company, Asian Fashion Federation Korea Committee, Korean Fashion Association, Korea Textile Development Institute, Japan Fashion Association and so on show great enthusiasm for the Expo. They or organize their own manufacturers to participate in the exhibition, or will come to actively exchange and discuss.

As an exhibition sponsored by the provincial government, Haibo has received enthusiastic attention and support from various departments at all levels, giving guidance and support in policy formulation, image publicity and so on.

Ambassadors from various countries and regions such as UAE and Moscow have been invited to attend the meeting.

The mainstream news media and professional authoritative media reporters such as the people's daily, the central one and three or four sets, the China fashion press, the China clothing times, Phoenix TV and Guangdong satellite TV were extremely concerned about the Expo, and they went to the meeting to cover and publicize widely.

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The success of the P held a positive impact on expanding domestic demand and developing foreign trade, promoting cross-strait industry docking, and promoting the development of textile and garment industry in Fujian and even the whole country.

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< p > < strong > 1, Haibo will play a positive role in promoting the development of Fujian style clothing.

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"P" Haibo has created the continuous development and upgrading of Shishi textile and garment industry, and promoted the development of Shishi into a famous garment city with perfect industrial chain and industrial elements. It promoted Shishi to become China's first famous clothing city, and promoted the largest clothing city in Asia to be built, built and run in Shishi, so that Shishi became the center of Fujian style clothing plate.

The successful hosting of the Expo has laid a solid foundation for the Shishi garment city to become the first stop of the wholesale market of Chinese clothing. Shishi garment city has become an unending exposition platform.

With the full play of the leading role of Shishi clothing city in the whole province and even the whole country, Shishi's textile and garment industry and textile and clothing trade will further promote each other and complement each other.

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< p > < strong > 2, Haibo will have a strong industrial driving effect.

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< p > < strong > /strong > Haibo will stimulate tourism, shopping, trade and other related industries, promote the development and growth of Shishi's third industry, cultivate rich financial and tax resources for finance, and more importantly, Haibo will bring huge information flow, technology flow, commodity flow and talent flow.

The publishing of the national authoritative institutions and enterprises, the publication of the new trend of various new materials and various new equipment have become the "industry direction" of enterprises seeking to expand and upgrade.

The history of Haibo is the epitome of the gradual development of the lion garment industry and the gradual maturity of the market.

With the upgrading of the Expo and the expansion of its scale, the Expo has become an important window for enterprises to open up the market and display their image. It provides an open trading platform for manufacturers, distributors, agents, importers and exporters, retailers, fashion and textile designers and international purchasing agencies.

Textile and garment industry can gain comparative advantages in products, technology, production, marketing and other aspects in the expanding opening tide, thus greatly reducing the opportunity cost of domestic resources and helping to enhance the comprehensive competitiveness.

During the Haibo conference, the signing of supporting investment projects such as textile, clothing, warehousing and logistics centers has greatly promoted the interactive development of cities, industries and ports, promoted the upgrading of Shishi's textile and garment industry, and constantly enhanced the competitiveness of the industry.

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< p > strong > 3, Haibo will promote the county economy with distinctive industrial characteristics and enhance the core competitiveness of the regional economy.

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< p > Haibo will help Shishi enhance the agglomeration effect of garment industry.

The industrial structure of "Chiang Chiang", "China's famous western trousers", "Ming Xiu sports clothing town", "Feng Li children's clothing town", "Hongshan leisure fabric town", "Jin Shang handicraft", "Yongning sports goods", "Bao Gai hardware accessories accessories" and "shoes industry accessories", "three places of the coastal areas, bleaching and dyeing control area" and other "one place, one product" and "one town, one industry" industry pattern show vigorous vitality in the Expo.

These professional production bases give prominence to the industrial agglomeration effect of Shishi, so that Shishi can form an international industrial processing zone.

The Expo also helps the central city enhance its radiation and influence to the surrounding areas and enhance its service function to the surrounding areas.

It is estimated that the sportswear and jacket installed in the Quanzhou textile and garment area, taking the stone lions as the center, account for about 1/4 of the national market. Sportswear, children's clothing and underwear export dominate the whole country.

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< p > < strong > 4, Haibo will highlight the leisure character, excavate min faction culture and improve the specialization and competitiveness of the industry.

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< p > according to the characteristics of Shishi garment industrial cluster, we organize, organize and implement a series of activities every year during the Expo.

According to the characteristics of Minnan culture in Shishi, we should carry out in-depth excavation of the cultural connotation of Fujian style clothing and carry out the famous brand strategy. This will not only benefit the promotion of the entire Shishi costumes plate, but also facilitate the promotion of the brand of Fujian clothing enterprises. In implementing the famous store strategy, we encourage the clothing enterprises to carry out chain operation, open stores and carry out the appraisal activities of the clothing chain stores and image shops.

Haibo will bring together many advantageous enterprises and famous brands in the industry to carry forward the advanced representatives of the industry. This effective service has guided the development of enterprises and identified the correct direction of the industry.

Along with the development of a number of famous clothing enterprises, clothing brands and clothing stores, Haibo Fair has also created a number of famous entrepreneurs, designers and fashion models. It has promoted Shishi garment enterprises to enhance their management, brand operation and product design level, and promoted the implementation of the six projects of famous enterprises, famous brands, famous shops, famous artists, famous teachers and famous models, and promoted the development of the textile and garment industry of Shishi and even the whole country to a higher level.

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< p > strong > 5, Haibo will become a "city card" to promote urban upgrading and promote the development of the Economic Zone on the west coast of the Straits.

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< p > Haibo is the best stage to display and publicize the brand image and product of Shishi enterprise. Through exhibition, it improves the popularity and influence of Shishi at home and abroad.

At the same time, the government of Shishi vigorously promotes the construction of Shishi City (Shishi Street) at home and abroad, so that Shishi develops in line with international standards and moves towards internationalization.

The collision and interaction between domestic and foreign brands, Shishi enterprise brand culture construction has increasingly attracted the attention of decision makers.

No matter from the exhibition hall layout, exhibition activities or style taste, the enterprises are full of cultural connotations. Enterprises are no longer just paying attention to immediate interests, but rather focus on how to make strong brands and create "100 years old brand".

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With P as the medium, Shishi municipal Party committee and municipal government strive to forge and upgrade urban culture and promote urban upgrading.

During the Expo, we successfully organized the activities of "Shishi clothing city promotion conference", "leisure tourism forum", "Minnan clothing culture exhibition", "Haixi International Fashion Week" and multi-channel media reports, and publicized the goal of "building famous brand of clothing city". Through the government's attention to the industry, the foresight and pioneering spirit of project planning, we improved the city's attractiveness, started the city brand and realized the marketing strategy of the city.

Motivated by the holding of the Expo, a number of key projects have been built and used to improve the city's taste. At the same time, the comprehensive environment of hardware and software, including pportation, post and telecommunications, financial services, tourism reception, port joint inspection, entertainment and shopping, personnel quality training, has also been improved.

The leading role of the Expo has begun to appear. Shishi has been repositioned in the international pattern as the "Fujian style clothing" central city, the Quanzhou bay port center city, the business coastal tourism and leisure city, the opening to the outside world and the "Frontiers" for Taiwan exchanges, and will strive to create the image of "Oriental Milan and creative stone lion".

Haibo has shown the economic, cultural, technological and other levels of Shishi to the world. It has demonstrated the good image and bright prospects for the opening up of Shishi, and has become a beautiful business card of Shishi, making Shishi a shining pearl in the Economic Zone on the west side of the Straits.

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< p > focusing on the west coast of the Straits.

When China's economy is seeking steady and rapid development, when the new market environment is endowed with more challenges and opportunities for textile and clothing, this year, "4.18" we will gather together the famous Chinese leisure clothing city, stone lion, to feel the fashion together, to feel the leisure together, and to feel the hot dance of the two sides in the industry, and to feel the progress of the global textile and clothing together.

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< p > China's famous leisure wear city -- stone lion welcomes your arrival! < /p >