Fang Jianhua, Founder Of The Women'S Clothing: The Supply Chain Is The Next Disaster For World Brands.

< p > I have a point of view that may sound a little more interesting and come out to discuss with you: < a href= "http://sjfzxm.com/news/index_c.asp" > supply chain < /a > is the next disaster for the world brand.

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P can even say that the supply chain is the next disaster for the whole Chinese brand and the world brand. Even the apple brand is no exception.

Now the electricity supplier is not the original Taobao students to open a shop can develop very well.

In the recent two years, the brand that can grow well is a strong team, especially the supply chain.

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In P, 2010, e-commerce accounted for only 20% of our company's sales share. In 2012, our business revenue has come from online. Sales in the first quarter of this year increased by 6.6 times, and sales exceeded one hundred million.

This group of data outsiders seem to be the glory of emann, but for our team, it is a severe test again and again.

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"P >" the outsider sees the bustle, the inner man looks at the doorway.

As we all know, in the Internet, in the electronic business industry to do brand, especially the a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand, what is the bitterness.

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< p > < strong > on the status quo of online retail brand supply chain: < /strong > < /p >

Less than P in 2011, 30% of our products came out of the fast supply chain, and direct sourcing resulted in some unsatisfactory experiences in some styles.

In 2012, I gave orders to the team to upgrade the qualification of the processing plant and upgrade the quality to the first class standard (custom fabric and production).

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The supply chain has left too many traumas for Chinese brands. Many people are dead because of the runaway supply chain management and the breakup of cash flow. P

Their early expansion of category, blind production and futures were largely due to the fact that there was no flexibility in the supply chain. < /p >

< p > 2011, the design and development of < a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > fabric > /a > variety, concentration degree is not high enough; the fast supply chain of fabric is higher; but we have to face this cruel reality, fast supply and quality are naturally a pair of enemies.

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< p > there is no reasonable control of delivery time: there is no plan for shipment in batches, in season and in quantity.

A large number of shipments lead to longer shipment and slower storage turnover.

Often during the peak season, a large quantity of goods will lead to the pressure of the rear inspection, and the warehouse will not be put down.

From the boss to the operation layer, every day follows the buttocks behind the production of goods, making a mess, and selling ends and commodities are noisy.

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< p > unplanned additions, quantity and production capacity do not match the staffing, and supplier resources can not keep up.

Operations do not understand production, production does not understand operation; the boss is also the same, some people understand the operation of do not understand production, do not understand the operation of production, often appear operators and production people run to the boss office evaluation.

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< p > shipments are not in good time, and there is no standardized system for shipment cycle control. Even the commitment to advance sales to customers can not be delivered on time, and can not be delivered to customers on time.

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< p > a lot of bosses think that the cheaper the factory is, the better the processing cost is. The better the production price is, the more people will do the job. That's what farmers will do.

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< p > < strong > all clothing brands, inventory is fatal.

We also analyzed the reasons: < /strong > < /p >.

< p > 1, blind large orders, the traditional clothing brand opened a big show of the show, performing performances, playing chicken blood for agents, the agent's head was hot, and a lot of orders were placed.

When the brand name is aggregated, the volume of orders this season is not small. The pain of the inventory of the agents is endless.

At this time, Party A's psychology is grumbling. This year's agent can't do it. Next year, another one will be replaced. If it doesn't work, the company will accept the agent directly, and the company will do it directly.

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< p > 2, e-commerce is now in full swing, and many people want to catch this bus.

As soon as they got on the bus, they were carried a lot of goods and bombed many advertisements.

I have a friend in the traditional field, and said, "I am bombing 20 million ads this year. I do not believe this evil, but you are a little younger."

As a result, a total of 7.8 million ads were sold a day, which brought in less than one hundred thousand of the sales volume, and the warehouse held a lot of goods.

At last, I realized that e-commerce is not so simple. Anyway, I am a good advice to you.

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< p > Internet retailing, the biggest advantage is that the brand is directly facing consumers.

We have mastered the consumption demand information of all terminal members, fully developed your quarterly products, and made use of your old customers, combined with some of the Internet marketing techniques, to make accurate predictions. Those commodities sell well, and those products should be eliminated.

Combined with the commodity sales cycle, we can scientifically budget the next quarter of the order should be down to how much.

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Last year, we sold 1 million 850 thousand garments, that is, P.

By the end of the year, there are less than 150 thousand stocks, and the inventory turnover rate is 5.5 times.

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Less than p last year, I saw many peers, including myself, spend 50% of their energy in supply chain.

The process of system informatization, the qualification and revalidation of supplier qualification, the quality of fabric accessories, the optimization of operation and supply chain docking process, the accuracy of style sales, the balance of quality and speed of manufacturers, and so on.

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How will we supply the whole supply chain < p > strong > 2013? < /strong > /p >

< p > the mode of production based on adding orders will not change. Only changing the flexible supply chain is the root of solving the problem.

Our principle is that we prefer to stock fabrics or produce large quantities of finished products blindly.

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< p > preferring to give up sales and do not produce unqualified products.

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< p > the production of goods can be separated by "futures" and "flexibility", which will also be the key to success or failure in 2013.

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< p > reduce the number of suppliers, optimize the complicated production order process, streamline production management and quality control personnel, reserve sharp troops, and reach a strategic partnership with supply chain manufacturers.

Only when suppliers are satisfied, can we live a good life.

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< p > quality control management and order issuance personnel are separated from two groups of people to manage all kinds of "drain water".

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< p > to withstand the storm of supply chain, we must have our own ideology: < /p >

< p > what kind of performance management system determines what kind of action results; < /p >

< p > what kind of supplier determines the speed and quality; < /p >

< p > what kind of ideology determines what kind of people we are; < /p >

What kind of person P decides what kind of thing to do.

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< p > < strong > how to ensure the product quality is up to standard? < /strong > < /p >

< p > < strong > establish standard product quality standard system; < /strong > < /p >

< p > strictly examining the qualification of suppliers is not much but depends on compliance.

In the traditional field, it is said that there is a hidden rule: the managers who produce the order must take the Commission instead of the Commission.

Obviously, it is a good supplier, because you do not understand the hidden rules, because you do not know how to behave, but later you are rejected because of all kinds of quality problems.

That's why the boss wants to examine the qualification of suppliers in person.

Once audited suppliers, no one is allowed to change at will.

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< p > quality control personnel, the more refined the better, the high standard goods are not checked out, but high standard suppliers do.

A lot of people have a misunderstanding. A large number of people have checked the products, the goods from the processing factories have been sent to us, and a number of them have been returned. The result is that the cost is higher and the suppliers are not happy.

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< p > cultivate core factories, plan ahead of schedule, ensure that these factories do single work every day; < /p >

< p > do not set too many inspection links, but use qualified QC personnel (QC Manager) to get to the bottom of the warehouse, and then go to the warehouse for quality control and supervision; < /p >

< p > during design and development, unqualified fabrics, unqualified fabrics can not be designed, and quality control starts from the source of commodity planning; < /p >

< p > with the development of the two or three line cities, the production workers are dropping sharply. After 80 and 90, all of them are graduating from universities.

"The supply chain of the future brand will require higher and higher technology content, and the level of automation is higher and higher. The commercial cluster of the whole country is becoming more and more concentrated. For example, the" a target= "_blank" href= "http://www.91se91.com/" leather "/a" in Haining, Zhejiang, each region has a regional advantage of each region. Now alone, it is difficult to win the advantage in the future competition.

So we have to divide the market structure and carry out industrial upgrading.

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< p > especially clothing, a multi SKU supply chain, must be intelligent, standardized, fast and informational. In the future, we will concentrate on every slice, a target=, _blank, href=, http://www.91se91.com/, fabric and /a. There must be a unique identification code. In production, all products can be tracked in real time.

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< p > skilled workers are the "working emperor" in the next era.

The brand in the era of Internet retailing should have the ambition to change the industry of supply chain, and only focus on the needs of enterprises.

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