Sun Derong: The Four Innovation Decides The Success Or Failure Of An Enterprise.
< p > Jiangsu's first prize for scientific and technological innovation was awarded in the spring review of the 2013 annual competition, which just ended in early March. The reason for its award is to continue to innovate around a competitive fiber production technology. Develop products that are recognized by the market and transform them into fashion values. < /p >
< p > reporter: there is still a doubt that a lot of enterprises are pushing things down and even fashion. The market value is very good. The market is very well recognized. It also won the award of the 2013 China International fabric design competition in spring. How do you understand the combination of technology and fashion? What are the plans for the future? < /p >
< p > Sun Derong: we have won this award this year. We really feel honored to thank the association and the judges for their love for us. I was originally from Shengze, Wujiang, and was recruited in Xuzhou in 2003. Our company has been there for 10 years. From the beginning of the company's investment in Xuzhou, the business philosophy at that time was how the future products could get out of our own path. Especially in 2007, the first domestic advanced research and development of "one-step" advanced technology, in 2011 has won the first prize in science and technology progress. On this basis, we started to develop the second generation and the third generation products in 2009 and 2010 on the basis of our further deepening. < /p >
< p > a company wants sustainable development as a long-term enterprise. We always believe that it is inseparable from technological innovation, product innovation, management innovation and marketing innovation. This time we won the award of our company's second generation of products, "colorful silk". This product took two years to go to the market, and won many guests' recognition and praise. We first started from the design, from raw materials R & D, and then made by us, it is a complete industrial chain, from R & D to manufacturing, and from product improvement until October last year, we believe that after the product has really matured, it has been put on the market, and has received many orders from last year to this year, which has been welcomed by the market and enterprises. Now we are doing the third generation of products. On the basis of "one-step method", we are also doing "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "cotton imitation product < /a >, and J M Curti came out too. In the process of making these products, the path of industry, education and research that we take is a great help to the development of our enterprises. We have cooperated with Donghua University for 5 years, and have been doing deep cooperation in technology and products, including this "super spinning cotton" product. < /p >
This year, Mr. Sun has done research on our enterprises, and put forward many good suggestions and suggestions for P. It will play a great role in the future development of enterprises, including future positioning. Our company is positioning ourselves as a navigator in fashion and fashion fabrics. In the future, we will focus on domestic, including future international, which is the leader of the company in fashion and fashion fabrics. Of course, we also hope that this goal will be pushed forward step by step. Thank you! < /p >
< p > reporter: you mentioned just now that you are making a super spinning cotton product. Can you disclose the relevant information about the product? < /p >
< p > Sun Derong: after our product was put forward at the end of last year, we worked with Donghua University to extend the technology of "one-step" technology, and then develop it. What we do now will be very difficult for people to imitate later. Now we start from the source. We are doing it ourselves. < /p >
< p > we produce super Imitation cotton slices which others can't buy, and make them according to their own formula. The production of machine chips is for ourselves, not for external sales. Through our spinning process upgrading and equipment transformation, the whole system engineering is from our source to the back of our own control. Including technology, formula, is to learn advanced management concepts abroad, segmented, hierarchical management. Unlike the current domestic differences, for example, the engineering supervision may know that the whole technological process is segmented. We control the raw materials and do not sell them for ourselves. Because like the super cotton is a brand new product, its technology is quite different from the existing ones. On the whole raw materials, various additives in the process of joining are not done by one person. We are piecing together, segmenting which one knows. To another, another person knows that the whole project does not know. Even if the staff is lost, it is impossible for the whole enterprise to be dug up, because not necessarily everyone can go, and the cost can be borne by another cost. < /p >
< p > we have learned from previous lessons. The first step was developed in the first place in China, which cost 50 million of the cost. Now there are dozens of imitation, including our equipment and imitation. Now we choose 3-4 combinations from the equipment, and each other's equipment is only customized to you, not all, but also learn from the past experience. In addition, the leaders of the trade associations also put forward the idea that enterprises first protect themselves, and that they do not work very hard. Finally, they benefit more than we get, and we hope that products will be protected for a longer time. < /p >
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