Zhuang Ji Men's Clothing To "Mass Customization" Transformation

On the recently concluded CHIC 2013, the old men's clothing brand Zang Ji carried two high-profile brands, Zang Ji suit and Jiji wedding hall, in a high-profile volume exhibition area specially launched by the men's wear hall.

It is understood that, when we learned that the current CHIC will focus on the concept of men's advanced customization, Chuang Chi Group decided to participate in the exhibition of CHIC, and hoped that with the excellent promotion platform of CHIC, we formally launched two mass tailored men's clothing brands to the industry.

It is reported that Chuang Ji suit is tailored to suit and is still the main product of traditional men's wear, with shirts and accessories. The choice of high-grade fabric with different texture and color is to satisfy the selection of lines and the choice of personality in detail. At the exhibition, the use of the final use of the Sha Bi Li wood props and products match, convey a steady and elegant sense of quality, as well as rigorous and meticulous tailored temperament.

Jilong square is located in fashion men's dress, custom dress culture heritage and fashionable fashion elements, and the development of fashion dress products is a new breakthrough in the current market category. Therefore, the dress products you see at the exhibition are a lot of work in style design, and focus on the interpretation of classic and fashion coexistence and complementarity, with the changing details of the dress shirt and dress accessories for the refreshing product concept.

"Homogenization competition is becoming more and more serious. clothing As the problem of inventory becomes more and more prominent and consumers' demands are becoming more and more diversified, Zhuang Ji, a traditional man's clothing enterprise, must find new breakthroughs. Chuang Ji Group Limited Clothes & Accessories Chen Min, chairman of the industry, said in an interview with reporters that after more than 10 years of training in the domestic business men's wear market, apart from maintaining the traditional clothing series, the clothing industry of Chuang Ji group gradually put its vision into the field of tailoring. He said that the customization of suits will gradually become the core of Chuang Ji, while the traditional clothing sales will continue to be less.

It is worth mentioning that the ordering of Chuang Ji is different from the traditional one. "Now many enterprises have launched advanced customized business, but they are often tens of thousands or even tens of thousands of yuan price is not acceptable to ordinary consumers. The custom-made clothing provided by Chuang Ji is for the mass consumer's "mass customization". Its price differs little from traditional clothing prices, basically between 3000 yuan and 8000 yuan. He said, "the biggest cost of clothing is inventory and circulation costs, such as store rents, shopping malls and so on. While the production cost of Chuang Ji is slightly increased, the main cost is avoided, so its price is not very different from traditional garments, but profits have greatly improved."

According to the briefing, Chuang Ji still adopts the terminal mode of affiliate system. Because it is a customized shop, shop area requirements are not large, only about twenty or thirty square meters, and do not need to stock up, the franchisee investment pressure is small, evade the inventory problem, but requires terminal personnel have certain professional skills. After ordering the shop, the store returns its data to the headquarters, which is ordered by the headquarters, and the product is sent to the store or customer through the third party logistics.

Chen Min pointed out in particular that the time of delivery of customized garments is very important. At present, the time of delivery of some advanced international brands in China is three months or so, and some domestic brands will also take about a month or so. There is no less than 20 days. But because of the industrialized production, the delivery date is about 15 days. The urgent need will only take 6 days, and with the expansion of the market scale, the delivery date will be further shortened.

Chuang Ji is facing the mass market, and the ordering shop can even open to the county-level cities, with its huge market space. Chen Min predicts that in the next few years, the development of Chuang Ji's shop is expected to grow to two thousand or three thousand, and the overall sales performance is expected to reach the scale of 23 billion.