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    Leather Industry Will Become The Leader Of Brand Building And Pformation And Upgrading Of Shoes And Clothing.

    2013/4/17 17:21:00 35

    LeatherRegionBrandConstructionPformation

    < p > according to the introduction, in order to promote the "two pioneering process" of "a href=" http://www.91se91.com/news/index_x.asp "leather > /a" leather industry from manufacturing to creation and development, create a good environment for fair competition in the industrial concentration area, speed up the cultivation of regional brand and respond to the new challenges of the industry, the China Leather Association first launched the industry standard for granting the honorary title of the leather industry in China in 2001 in the light industry, and encouraged all parts of the "a href=" http://www.91se91.com/news/index_x.asp "leather" /a "industrial concentration area to take quality as the basis, based on integrity (exclusive store), brand as the goal, and development as the driving force, and actively embarked on the construction of the leather characteristic area.

    After 12 years of efforts, "China Shoes Capital (franchised store)" Zhejiang Wenzhou, "China leather leather capital" Hebei Xinji, "China leather goods capital" Guangzhou Huadu Shiling, "China leather capital" Zhejiang Haining and other special regional brands stand out, rapid development, and spawned the growth of a large number of backbone and famous brand enterprises.

    These well-known enterprises have formed regional brand and enterprise brand complement each other, rely on each other and promote the development together.

    < /p >


    < p > China Leather Association responsible person said, it is worth mentioning that many leather characteristics area is becoming a new force in leather industry pfer and pformation and upgrading.

    < /p >


    < p > in the 2012 China's a href= "http://www.91se91.com/news/index_x.asp" > shoemaking < /a > industrial pfer and pformation high-level forum, Yang Jianlong, vice minister and Research Fellow of the Ministry of industry and Economic Research of the State Council Development Research Center, said that after the financial crisis, the coastal areas of China reached the adjustment of industrial structure and the pressure of industrial upgrading suddenly increased. Labor intensive industries represented by shoemaking, clothing, toys and electronics began to pfer to the central and western regions of China because of the cost and technology upgrading.

    < /p >


    To undertake industrial pfer is not only simply to accept, but also to realize the adjustment of economic structure of the region in the process of undertaking, and help pfer enterprises to use the policy of the demonstration area to seek industrial upgrading, and combine the pfer and upgrading organically together. P

    < /p >


    < p > at present, in the undertaking of industrial pfer, the practice of "China's modern shoe making industry city, Anhui Suzhou" has set a benchmark for leather featured areas.

    < /p >


    < p > according to the introduction, "China modern" a href= "http://www.91se91.com/news/index_x.asp" > shoemaking < /a > industrial city Anhui Suzhou is a new member of leather characteristic area last year.

    At present, there are 62 well-known shoe manufacturers in Suzhou, namely, a href= "http://www.91se91.com/news/index_x.asp" > shoemaking < /a > Industrial City, such as BELLE, Dongyi, Kangnai, Yi Erkang and Hongxing Erke. After they are completed, they can achieve annual sales income of about 41000000000 yuan, tax revenue of about 3 billion 500 million yuan, and more than 100 thousand workers' employment.

    At present, Suzhou has already classified the shoe leather industry with industrial agglomeration effect as an important leading industry.

    In order to promote industrial upgrading, Suzhou is actively guiding qualified shoemaking enterprises, jointly with relevant institutions of higher learning and footwear research institutes inside and outside the province, and establishing R & D and testing centers, and concentrates on training industrial workers for shoe enterprises, and enhancing the core competitiveness of enterprises.

    < /p >


    < p > it is estimated that the comprehensive cost of the central region such as Suzhou is only 60% of the developed coastal areas, and has great advantages compared with the Anhui area along the Yangtze River.

    Wu Rongguang, President of Hongxing Erke group, believes that one of the important features of economic pformation is structural adjustment and industrial upgrading represented by technology, equipment and technology, such as < a href= "http://www.91se91.com/news/index_x.asp" > shoemaking < /a > enterprises. In coastal areas, there is no advantage in terms of cost factors. In order to achieve structural adjustment and industrial upgrading in such an environment, it is impossible. Only by taking advantage of the cost advantages brought by industrial pfer can we increase investment and achieve industrial upgrading. The real purpose of pfer is to seek adjustment and upgrading, and gain a stronger competitive advantage.

    < /p >

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