2013 Shishi International Fashion Week Media Conference

　　 2013 Shishi International Fashion Week media conference 　

The neon stage, the fashion phantom, the sparkling stars and the shining lions!

This year, the Shishi international fashion week, with its new image, is under the guidance of the strategic plan of "Oriental Milan" of Shishi municipal Party committee and municipal government. It will cover the new shaping and comprehensive upgrading of industry, city and culture, and will realize the strategic, systematic and comprehensive transformation of Shishi's development path. The core of the Milan plan is creativity and design. Taking creativity as the core, it guides the transformation of the fashion industry of Shishi and condenses the connotation and denotation of the fashion capital.

There are 15 fashion conferences in this fashion week. Its core concept is: professionalism, fashion, simplicity, under the guidance of new concepts, and more prominence of professionalism and innovation.

Gather in Jinding top ten to celebrate the Fashion Festival

As the fertile ground for the winners of China's "Golden Top Award" and "top ten designers", the shijishi International Fashion Week gathered 9 top ten fashion designers from Shishi and the Chinese Golden Top costume designers. They are CABBEEN Yang Ziming, Ceng Fengfei two gold top masters and powerful Liu Yong, dragon shear wind Liu Jianghong, left shore Hong Jin Shan, red door Eagle Liu Xiaofei, Jin Yuan Hong Mei, Wolf Road Liu Yiqun, and western region camel Hui Wen long. The 7 top ten designers will be jointly released at the 2013 stone lions international fashion week. They will display the unique talent and ability of original design with an unprecedented strong array and amazing performance on both sides of the Taiwan Strait.

With creativity as the driving force and design as the guide, it emphasizes "professionalization" and shows up in the greenhouse built in the international exhibition standard. 2013 the Shishi international fashion week is featured by the fashion publishing. It has become the value highland of fashion brand, designer and fashion culture. With the industry's eagerly anticipation of the scale, hierarchy, quality and internationalization of Shishi international fashion week, how to focus on the core axis of "designer brand fashion week buyer", better serve the development of regional industry, make Shishi International Fashion Week become the creative symbol of Chinese Lion leisure fashion city lion, the original design fashion source, and fashion dress sourcing center, this is an important development proposition. In view of this, Shishi international fashion week in addition to continue to strengthen the international exchange of fashion industry, attracting celebrities to pay attention to and foster local creativity, industrial innovation and realize the internationalization of urban brands, are laying a solid foundation for the "Milan plan". The opening ceremony of "2013 lions Lions International Fashion Week" gathered in Ten Golden Summit and a total Fashion Festival will open the prelude to "Milan journey" of Shishi.

　　 Famous brand show dance global media focus

At the Shishi international fashion week, there are not only more than 10 local lions brands, associations, colleges and universities, but also more famous brands from home and abroad, including Wirancis, bin, Nu, Qi, Nash, San Jiao, San GIO, Shishi cloth industry association and Minnan Polytechnic.

China's famous brand Bosideng, Hongkong famous designer brand AXIS (Liang Zichao), domestic famous brand red dragonfly and independent women's wear designer brand "East West", a variety of brand names with different personalities will undoubtedly push the Shishi international fashion week to a new height, and the joining of some international famous brands will highlight the internationalization of Shishi international fashion week.

Italy brand GAS, which has more than 3500 retail stores in 56 countries in the world, will first visit Shishi international fashion week. For the stone lions, France's Fashion TV brand, one of the world's three largest fashion media, will also release new products to Shishi, and the British designer brand PPQ, which has been established for more than 20 years, will also help to release the word "international" two.

The quality of the publishing platform is far from enough. This international fashion week has achieved new breakthroughs in overseas media coverage. In 2005, Fashion TV went to Shishi to broadcast the "gourmet CABBEEN" Yang Ziming's fashion gourmet feast to the world, so that people all over the world knew the charm of CABBEEN brand. After 8 years, the TV station came to Shishi second times, and spread the taste and height of Shishi fashion through the global platform. In the four years since the fashion week, Taiwan's East Sen TV, Hongkong Phoenix Satellite TV and Macao China Satellite TV are also visiting Shishi for the first time, drawing a number of wonderful examples for the T show of the stone lions.

　 First class team to create buyer mode integration

If the first three international fashion week only provided a publishing platform, the Shishi international fashion week has created a new "three-dimensional" stage.

For successful fashion week, it is by no means a simple well-known brand gathering and famous designer dialogue. It is also very important to carefully observe the buyers of every product at the scene. This year, Shishi international fashion week has entered into an international buyer's forum with "buying hands into fashion week" as the theme, discussing the hot topic of the industry - the "buyer mode" in the domestic clothing market development trend. The famous designer Ma Tianni of Italy, President of Shanghai, the general manager of Shanghai lion consulting management company, President of Italy famous brand GAS, and local chamber of Commerce and top ten designers attended the fashion week to transform fashion week from "industrial exhibition type" to "industrial promotion type", and publicize the "buyer type" marketing mode that is widely used in the foreign industry and the domestic industry is emerging. At the same time, the exhibition hall is set up for participating in fashion show enterprises, and the docking between the brand and Shishi clothing industry chain is promoted.

According to the introduction, this fashion week is built by the top class professional execution team in China, and the famous teachers are gathered together, and the famous model is interpreted. The director is Zhang Jian, who is known as "the godfather of Chinese model" and plans to conduct hundreds of famous brands at home and abroad. What is particularly worth mentioning is the setting up of the jury of the 2013 Lions International Fashion Week, which is closely related to the professional positioning. The chairman of the Shishi textile and clothing chamber of Commerce, the director of Tien Chi Ming, the China Golden Summit designer, the president of the Fujian Fashion Designers Association, Yang Ziming, the top ten designer Liu Yong of China, the Italy designer Antonio Martini, and the executive editor of the fashion designer Hu Nan, etc., constitute an authoritative jury to control the quality and quality of the Shishi international fashion week. The award from the closing ceremony of this fashion week is closely related to creativity and innovation. This fashion week will be the best Designer Award, the lion Lion International Fashion Week Golden Lion Award, the Shishi International Fashion Week Fashion Award and the academy special award.

Let the world listen to the most fashionable voice of Shishi! 2013 stone lions international fashion week, the Shishi local garment industry and the international fashion stage docking and dialogue, greatly release the Shishi textile and garment industry design originality, and gradually cultivate the industrial dream of Shishi international fashion base, and achieve the strategic goal of "Oriental Milan".

Shishi dream, China dream! Let's meet the 2013 Lions International Fashion Week, a fashion PARTY that can not be missed, more surprises, waiting for you to announce it one by one!

　 2013 main activities of Shishi International Fashion Week

1, international buyer Forum (3:30 p.m. on April 16th, Quanzhou TV studio). Main contents: take the "buyer into fashion week" as the theme, discuss the hot topic of the industry -- the development trend of the "buyer mode" in the domestic apparel market, and innovate the business operation mode of the industry. Invited guests: Italy designer, buyer expert Martini, former president of China UNIQLO, Zhang Bingliang, general manager of Shanghai lion consulting management company, President of Shishi textile and clothing trade association, Tian Qiming, chairman of the company, and local chamber of Commerce and top ten designers.

2, press conference (April 17th at 16:00 p.m. in the office building of Hongkong hall and Haibo conference press conference). During the detailed announcement of the Fashion Week activities, 1 famous foreign brands and local designers will be arranged. The representatives of GAS designers and local top ten designers in China will be represented by 1 foreign models from mainland China, Hongkong and Taiwan.

3, series release. This fashion week, together with the opening and closing ceremonies, has 15 fashion shows. Opening ceremony (8:00 April 17th evening, Shishi Gymnasium). From 7:00 to 8:00, a fashion PARTY exchange reception will be held in the professional greenhouse outside the stadium (invited 300 industry representatives, models and relevant leaders to attend). The opening ceremony has two main processes: one is the unveiling of the new logo of Shishi international fashion week; the two is the growth of the young designer in the Shishi Yi Creative Industry Park as a carrier, and shows the 7 top ten Chinese fashion designers from the stone lions growing up (2 other "Jinding dress designers" will appear on the same stage), and the micro drama is the carrier for fashion distribution. This is the first time in the fashion week at home and abroad. Arrangements for the 15 press conference: 3 foreign brands (Italy GAS, France F-FASHION, British PPQ), 4 domestic brands (Bosideng, red dragonfly, East West, AXIS), 1 institutions (Minnan Polytechnic), 1 trade associations (Shishi cloth trade association), 6 local brands (Wirancis, San GIO, Sai Qi, bin Nu, aliens), of which Wirancis is the closing ceremony and award ceremony. The awards include the best designer of Shishi international fashion week, the Golden Lion of the stone lions international fashion week, the fashion award for the stone lions international fashion week and the Academy Award.