Local Brands Should Seek New Channels In Competition

< p > < strong > foreign brands are stationed in China and welcomed by consumers. < /strong > < /p >
< p > Italy media recently reported that Chinese people are more interested in foreign brands than a target= "_blank" href= "http://www.91se91.com/" > clothing /a < a target= "_blank" href= "_blank" > shoes > hat. According to the survey, the number of Chinese clothing on foreign clothing brands accounts for 60% of total clothing expenditure. Yes, it is not hard to find that the statistics of clothing sales every month in the country always occupy the forefront of the list of foreign brands. The arrogance of foreign brands in the Chinese market has deeply hurt the nerves of domestic clothing brands. < /p >
< p > < strong > quickening reaction capacity < /strong > /p >
< p > nowadays, more and more foreign enterprises and brands focus their attention on the Chinese market. Foreign analysts say that if the apparel industry in Europe and the United States wants to break through the bottleneck and get development under the background of the economic crisis and long-term downturn, it should speed up the expansion of the Chinese market and aim at the Chinese mid market. < /p >
< p > "in recent years, the purchase price of products has been reduced by about 10% compared with the previous period, and the support of related promotional expenses has also increased." There are clothes agents who are speaking frankly. Foreign enterprises value their relatively mature sales outlets and brand agent experience. At present, a brand in Italy has already had more than 100 counters in the country, and sales in Beijing's 100 stores, such as Yansha mall and Seth, have been relatively good. Since the first half of this year, 8 European and American enterprises have been found to cooperate with him, including women's shoes, bags and so on. < /p >
< p > Midea Group CNO Lin Min Min analysis: "at present, the European and American market is weak, the major clothing brands will hope to be placed in the Chinese market. In the new round of international competition, the domestic clothing brand will have more stable development only through innovation." < /p >
Nowadays, the importance of fast response ability of clothing brands is beyond doubt. P ONEMORE women's wear is a fashionable women's clothing brand founded by zhe Wen Mo Brand Management Co., Ltd. of Ningbo zhe group. Its characteristics reflect the quick reaction ability and the main concept of "fast fashion". ONEMORE has unique cooperation with suppliers to make the supply chain system very sensitive, greatly improving the lead time of ONEMORE (from design to the time of selling clothes on the counter). In leading time, the shortest ONEMOER is 15 days, usually 30 days. < /p >
In addition, ONEMORE will have new products listed every Monday. The replacement rate of goods will be very fast. At the same time, ONEMORE stores display only five pieces of inventory per commodity, which belong to a variety of small business models. In the highly competitive clothing sales market, this kind of efficient operation with over speed updates, small quantities, and integration of production and sales is more suitable for the development of shopping centers. < /p >
< p > it can be said that this approach coincides with the international fast fashion brand. In fact, it also reflects the fact that international brand presence in China has also given a lively lesson to domestic brands. < /p >
< p > < strong > explore new operation mode < /strong > < /p >
< p > nowadays, when foreign brands enter the Chinese market, they are concerned with channel terminals instead of capital, equipment and design. Recently, UNIQLO announced that it will open the world's largest flagship store in Shanghai by the end of this year. It is larger than the previously opened Tokyo store, New York and Paris flagship store, and the flagship store area is as high as 6600 square meters, which undoubtedly indicates that the company wants to further develop the huge Chinese market. Therefore, the Chinese clothing brand with the right place must seize the opportunity of the target market through sales innovation. < /p >
< p > nowadays, the choice of brand channels is not only a way of department stores and shopping centers, but also some new sales patterns and marketing modes, which bring new surprises to the domestic garment industry. For example, Hangzhou Jiaxi < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the new classical Chinese style women's wear brand talks about song TAMSOON, the brand has another way to explore the mode of operation club. "Our goal is not to make money, not financial games. We want to know what kind of interpretation of the" Chinese wind "recognized in the world, and what kind of interpersonal relationship can be established in the rising Chinese mainland, to influence and even lead the rapid change of fashion culture industry. Chou Xiaojing, chairman of the company said. < /p >
< p > it is understood that the TAMSOON brand was originally planned to enter the high-end department stores in China at the beginning of its founding. However, with earlier research and feedback from customers, the company gradually discovered that many high-end customers did not want to go shopping in department stores. The reason may be that their identity may want to enjoy more privacy and more free services. For this part of the customers, the new and more comfortable way of consumption experience is more suitable. Based on this, Tan TAMSOON timely triggered the idea of "singing meeting" in the club mode and turned it into reality. < /p >
There is a very rich service content for customers in < p >. According to Chou Xiaojing, this club mode is embodied in the form of the humanities club, the overall image club and the small clothing club. Among them, the humanities club is the embodiment of cultural dissemination; the overall image club creates a longing environment for customers, personalized services, is a resource integration place; small clothing clubs are upgraded versions of clothing stores. < /p >