Customization And Future Development Of Professional Wear

< p > < strong > Customize < /strong > < /p >

< p > opening many CIS manuals of many companies, we can see a very rich variety of projects.

The decoration to the whole building is small to the design of a pen, but unfortunately, the design of the "a href=" http://www.91se91.com/news/index_f.asp "uniform" /a, which is the highlight of the corporate image, is often neglected in these CIS manuals. Some of them involve the simple combination of the standard colors and signs of the enterprises in suits, T-shirts or neckties. There is basically no style to speak of.

And we know that uniforms are a kind of a target= "_blank" href= "http://www.91se91.com/" > "/a", which is very professional and personalized. It requires not only the difference of colors, but also the strict requirement of diversification and function.

For example, two companies in A and B use the same color as the logo of the enterprise, while the enterprise clothing is also positioned as < a href= "http://admin.sjfzxm.com/admin/admin.htm" > Suit > /a >. Then our planner can not just alter the logo, but take into account the different characteristics of the two enterprises. The A enterprise is engaged in the tourism industry. Then the western-style clothes are designed to be loose and casual, and the styles should be popular to show the vitality and relaxed atmosphere of the industry.

< p > B enterprise is an insurance company. Western-style clothes should adopt a classical and formal style to express professionalism and rigor.

In this way, the same hue, through the processing of external lines, makes the two enterprises separate, forming their own characteristics and styles, and the corporate image is more distinctive and professional.

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Now many CIS schemes are completed by flat a target= "_blank" href= "http://www.91se91.com/" > designer "/a", while a good planner is not necessarily familiar with the design of clothing; the same reason, a a target= "/a", "a", "fashion designer" is not necessarily familiar with the planning and operation of the enterprise, it often only takes into account the beauty of the clothing, but ignores many complex factors in the whole enterprise marketing or management. Therefore, in the whole enterprise image planning, the important link of the uniform image is placed in a vacuum zone, resulting in the phenomenon that many enterprises are uniformed, lacking individuality and divorced from the whole. < p > of course, it is difficult to include a complete and scientific uniform design plan in CIS.

It can be seen that uniformed enterprises should strengthen the building of corporate image planning. In negotiations with customers, we must let customers feel that we not only know clothes, but also are experts in the overall CI image planning of enterprises, so as to reflect the differences between uniformed enterprises and ordinary garment enterprises. < /p >

< p > < strong > future development < /strong > < /p >

What is the current situation and trend of the popularization of < a href= "http://admin.sjfzxm.com/admin/admin.htm" > professional wear > /a > p? Firstly, the production and sale situation of Chinese professional wear is: most of the products are mainly produced, and the high-end products are mostly represented by the original wholesale sale.

In retail stores, enterprises and brands that constantly follow up in the process of foreign brands entering, consumer dressing, leisure and professional wear are constantly gaining the advantage of production skills, but they haven't achieved professional standards yet.

The expansion of shopping malls only by brand awareness may be possible in the early days of China's professional clothing stores, but with the sophistication of buyers, both retail and professional wear brands will not last too long. The main reason is that the positioning of retailers and the positioning of professional clothing are inconsistent. The penetration of customers can not be dealt with by the same brand. Although it can be done with the original brand as a retail outlet and with a sub brand as a professional garment, but as a professional branch of clothing category, professional clothing needs to devote wholeheartedly to the capital and energy to inquire about the characteristics of professional clothes, and timely follow up the fashion and technology of professional clothes, so as to achieve results.

The trend of future development: we think that excellent clothing brands and enterprises in the future will carry out production and sale differentiation for production and sale of their separate products, and production as a link in every link chain of professional wear will not have such a large effect nowadays.

Occupy such a large proportion of clothing.

With the development of clothing, the specialized clothing production enterprise presents, only for each customer OEM, gather the superiority which produces the enterprise, more specialized, the scale production.

The specialized "a href=" http://www.91se91.com/news/index_f.asp "clothing" /a "sells the brand enterprise to develop unceasingly, becomes the shopping mall main stream.

For example, Metersbonwe in China, Ai Da Da, Nike in foreign countries.

And the professional clothing will take the brand as the guide, take the customer as the center, take the rapid change of the product as the center, take the strong selling method as the guarantee, conform to the product of the purchaser's enterprise civilization, and take the people-oriented future occupation clothing road.

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