Dalian Garments Are Sold At Low Cost.

< p > 20~30 yuan a small sweater, 50 yuan a pair of trousers, 10 yuan a piece of children's underwear, 100 yuan a piece of cotton clothes......

In the Z28 fashion Silicon Valley near the Zhen Gong street, yesterday morning, the "Dalian a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "spring sale will attract a large number of consumers here.

Among them, there are also some professional buyers.

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< p > < strong > How did the tail cargo and stock come into being? < /strong > < /p >

< p > Dalian sky garment is a garment enterprise that has been exporting and processing for many years. This historical enterprise has good reputation in the industry because of many famous international brands such as ESPRIT and LEVES.

"Now the international market is becoming more and more difficult, and the customers are more and more picky. These are the reasons for the current tail cargo."

Li Guihua told reporters that in the international garment processing export business, the error rate of plus or minus three percent is allowed, but over the past year, some foreign customers have even raised the requirement of not allowing the error due to the low demand in Europe and the United States.

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< p > If only the tail cargo of 3%~5% is generated, most manufacturers will be able to undertake it.

"Originally a list of five thousand or six thousand pieces, and now the other side of the market demand is low, the single order quantity is declining, each list basically carries about one thousand or two thousand pieces, so the tail cargo probably only has dozens of pieces, basically not more than 100 pieces."

A number of export enterprises responsible person told reporters.

But what is more troubling for enterprises is actually the behavior of foreign customers, such as the rejection of goods caused by the market downturn. "Since then, it has been equivalent to enterprises looking for buyers for thousands of garments."

The head of a clothing company in Pulandian told reporters that because of the bad market, foreign customers now tend to pick up a lot of problems or require low-cost shipping to be converted into high cost airfreight so as to achieve the goal of refusal.

As we all know, export processing enterprises are on order production. This situation makes the export enterprises seldom feel pressure for export enterprises.

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In addition, a large number of domestic enterprises are also suffering from high inventory for rapid expansion and weak domestic consumer market this year. P

A company owner with sales outlets in several cities told reporters that due to the acceleration of market expansion in the previous two years, the company looked for a number of OEM factories to help with processing, and at least 500 to 1000 pieces of each product were needed.

This year, the market sales situation is not ideal, which has formed a relatively large inventory of enterprises, "winter goods, and now about 20% left in the Treasury."

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< p > domestic buyer who sniffed business opportunities < /p >

< p > at the sale meeting, most of the ordinary customers who enjoyed the "Taobao" fun before the simple booth of the enterprises, the reporters also found a special minority group: the buyers who came to collect the Takings and stock.

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< p > before a booth for an export enterprise, a small sweater with a retail price of 20 yuan attracted many customers.

Among them, a middle-aged woman aged 40 and above showed greater interest. "I want 80 pieces, can the price be negotiable?" although the lady declined the reporter's interview, it is certain that she must be a professional seller.

In front of the booth of another enterprise, two middle-aged men were pondering over several 20~30 women's clothes. They told reporters that they and a few friends were specially selling low-priced clothing in several big cities in the city.

"These garments are of good workmanship and style. If the wholesale prices are low, we want to sell them more carefully."

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< p > some professional buyers appear at the sale meeting. This is indeed the biggest feature of this year's special sale.

Some of them are online shopkeepers, some shopkeepers in physical clothing stores, or, like these two middle-aged men, who specialize in selling clothes in the market.

For them, compared with the normal wholesale way of clothing, the tail cargo or inventory goods are obviously more competitive in price.

"It's hard to imagine how cheap it is," said a shopkeeper of a foreign trade clothing shop who bought the tail goods in Dalian in the past one or two years. He told reporters that the cheapest goods he had purchased were less than 5 yuan per piece.

"Back to the store, you can sell at least seventy or eighty yuan."

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< p > < strong > Why do we have to sell it cheaply? < /strong > /p >

< p > reporters noticed at the exhibition site that although there were many international brand processing enterprises and "big name" costumes, they did not sell well.

Most enterprises have only brought a few simple hangers. A few companies have several floats. Without exception, no matter how attractive the brands are, they are scattered on the floats without exception.

And its price is often only tens of yuan or even more than ten yuan, and only a few clothes are priced at more than 100 yuan. The reporter has learned that many enterprises are losing money and throwing goods. A cloth that does not calculate the fabric cost only costs 45 yuan, and the price is only 50 yuan.

"We are all exporting enterprises, facing consumers directly is not our expertise," many companies told reporters that over the years, faced with foreign orders, how to shout at the scene is now learning, and did not advance in the goods placed on what articles.

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< p > > reporters understand that in fact, even if the goods are in stock or stock, the clothing industry can not sell so cheap.

An industry insider briefed reporters that at present, there are already a lot of enterprises that specialize in the management of tail goods and stock commodities in China. They sell goods from the production enterprises at low prices, distribute them through classified packages or even established online stores, and finally get profits several times or even more than ten times higher than the procurement cost.

So, can Dalian enterprises learn from it, specialize in tail cargo or inventory products, and make good use of the a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > sell good prices? < /p >

< p > Su Xingtong (a pseudonym) runs a Taobao store, which mainly trades in foreign trade clothing.

After a round of sale at the sale, she found that many of the products here are especially "big fan", both design and workmanship, which are very close to some high-end brands at home and abroad.

These clothes will be sold very well on Taobao.

Su Xingtong pointed to an expensive chiffon shirt in an enterprise asking the price, and the other side gave a price of 100 yuan.

"This kind of shirt can also be sold in the general entity foreign trade store to three hundred or four hundred yuan < a href=" http://www.91se91.com/news/index_s.asp "> price < /a >, even on Taobao, I have seen almost the same shirt before, and the Taobao store sells for 180 yuan.

According to Su Xing Tong's experience, these goods or stock clothing can be sold at a much higher price if they can be properly packed.

She told reporters that for some high quality tail goods or stock clothing, export enterprises lacked distribution channels, and Taobao owners like her lack resources, so the two sides could actually establish a channel for information communication and try to cooperate.

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