Guangdong Textile: Focus On Developing Big European And American Clients
< p > this reporter interviewed the chairman of Lingfang Fang and heard him share the strategic plan for the export market of the group "Europe and America" a target= "_blank" href= "http://www.91se91.com/", and the latest trend of the textile export market in Europe and the United States.
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< p > < strong > strategic adjustment, focusing on developing large European and American customers < /strong > /p >
"P > International crunch crisis and European debt crisis, and domestic costs are soaring. The days of domestic and European a href=" http://www.91se91.com/news/ "> textile exports < /a > have not been much better in recent years.
Some enterprises were eliminated in this round of shuffling.
Under the overall economic environment and industry background, the textile export business of Guangdong province has always been dominated by European and American markets, so it also suffered from the common depression feeling of industry and enterprises.
"In the past few years, we also felt the pressure of increasingly difficult orders and increasingly fierce market competition. But looking back now, those years are also a period of rapid development of Guangdong's spinning industry.
The first reason is that the elimination process of the market has increased the space of the market, and more importantly, in the cruel market environment, we have realized that we must cultivate our internal strength. This change has brought us more opportunities when the market is improving.
At present, the textile export business in Europe and the United States occupy 60% - 70% of our group's textile export business.
In the future, the textile market in Europe and the United States will continue to be the focus of our efforts to expand.
Ling Fang was the chairman of the board.
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< p > Guangdong textile will continue to deeply plough the traditional European and American textile market. It is just different from the past. Under the premise of serving the existing customers well, the future will strengthen the choice of customers and consciously establish cooperation opportunities with large retailers such as retailers and brands.
Guangdong textile has been widely recognized by many famous retailers and brands in Europe and America for many years due to its service capability and outstanding reputation.
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< p > < strong > Europe and America < a href= "http://www.91se91.com/news/index_c.asp > > textile > /a > latest market trend < /strong > /p >
P has done many years of textile export market in Europe and America, and Lingfang has just felt the new market changes of textile business in Europe and America in recent years.
First of all, he said, an important change is the pfer of purchasing direction.
Over the past few decades, the Chinese mainland has always been the sole choice for buyers.
Today, with the help of labor costs, raw material costs and other factors, the products in the low-end industry chain begin to pfer to Southeast Asian countries such as Kampuchea and Vietnam.
At present, the total procurement volume in the mainland of China is maintained at around 30%.
From the inevitable trend of industrial pfer and the actual industry background, the total volume of purchases pferred to Southeast Asia is bound to show a rising trend.
But for domestic manufacturers, because Kampuchea and other countries have a great gap with China in terms of infrastructure and industrial chain integrity, China will still be the main purchasing place of products in the high-end supply chain in a short time.
In the face of this trend of industrial chain pfer, Guangdong spinning has also broken the limitations of a single region rapidly, and has become a supplier with global ideas, and has established a global sourcing base and production plant.
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< p > secondly, European and American customers, especially brands, have more and more requirements in terms of product safety and testing items.
Even now suppliers have to adapt to the procurement company's business processes, cultural concepts, IT system and other very subtle requirements.
These European and American customers will continue to screen suppliers and choose more competent and strong suppliers for closer cooperation.
The two sides are separated from the simple trading relationship, but a comprehensive strategic partnership.
To some extent, what kind of suppliers choose to cooperate has become a very important indicator of the competitiveness of the brand.
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< p > third is the supply time has been shrinking, the order to delivery, the time from the first few months of delivery to the current dozens of days.
It challenges the supplier's quick response capability and stocking system.
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< p > < strong > enhance awareness of quality through seminars < /strong > < /p >
< p > consumers in Europe and America are most strict in testing textiles.
In the traditional market of textile exports, < a href= "http://www.91se91.com/news/index_c.asp >" Guangdong Province spinning /a ", we chose to continue to cooperate with Intertek Tianxiang group.
Ling Fang, the chairman, said: "the test link is directly related to the whole process of export trade. For this reason, we will help Intertek to avoid the trade risk caused by quality and safety problems."
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< p > the seminar is aimed at promoting the quality and safety awareness of Guangdong textiles through the publicity and introduction of the ecological requirements for the restricted substances exported to the US and Europe, the latest test regulations and the latest cases.
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At P seminar, experts from Intertek Tianxiang group introduced the EU REACH chemical regulations and common chemical tests in Europe and the United States.
As a compulsory inspection regulation for exporting textiles to the EU, the REACH regulations have imposed strict ecological requirements on textile export enterprises since its implementation in 2007. It has also become a frequent problem in the entry of Chinese textiles into the EU.
The understanding and understanding of domestic enterprises still needs to be improved.
In addition, the experts in related fields also introduced the latest update of 138 kinds of highly concerned substances in detail, and explained the substances that are prone to problems.
Experts on Intertek have also provided solutions to such complaints in the recent a href= "http://www.91se91.com/news/index_c.asp" clothes stained "/a" dyeing problem in Europe and the United States.
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