The Successful Experience Of Fabric Enterprises Enlightens Peer Enterprises

In the first country of 2013 Spin At the scene of the member's Day activities of the product development base, the reporter reaffirmed this view when communicating with enterprises. "Although we are also developing products according to the fashion trend of the season, we also know that fashion trends can not be used, but in fact, they don't have much confidence in using them." "control of popular colors is a big short board for enterprises. For some flagship products, we usually do more than ten colors in proofing, but even so, there will be omissions or inaccuracies".

After a whole day's activities, journalists and many more than 100 R & D or management personnel from the company have gained a lot. From the popular trend of authoritative organization to the interpretation of trend by experts, and by telling enterprises how to understand the essence of popularity, how to use popular colors, how to transform popular language into practical development information, how to identify the direction of product development, and so on, together with the experience sharing of two excellent corporate leaders, many questions have been answered.

We are usually confused by the popular trend of releasing beautiful pictures or not too colloquial descriptions, feeling beautiful, but not knowing what to say. Through the interpretation of experts, we know that there are certain social backgrounds, stories and emotional expressions. In addition to drawing on the trend of popularity, enterprises also need to draw on the trend of publishing the ability to render stories. Product development requires storytelling. Enterprises need to work hard from their own culture to improve their perception of beauty and their ability to recognize the market.

The sharing of experts believes that the lack of professional knowledge of many R & D personnel has been complemented. Popular color can not be used, it is necessary to carry out the evolution and change of fashion color according to its location. Different colors and combinations of brightness and chromaticity will have their own suitable fields. Combined with the comments on the evaluation results of the 2014 Chinese fashion fabrics in spring and summer, the company has seen the R & D capability and R & D direction of excellent enterprises. clothing and Fabric The display of 3D digital innovation technology has broadened the vision of enterprises. The generous sharing of two excellent companies has led them to see their experience of painstaking exploration, and I believe it will inspire many enterprises.

Ding Tian: Jacquard personalized small batch development mode

In recent years, offices have been set up in Paris and New York to build popular information channels with the international market. At the same time, it has a first-class design team and has broken down the design team and established an internal laboratory synchronized with ITS. It usually develops one to one and a half years ahead of schedule. In terms of platform innovation, Tian Tian began to practice the IT standardization platform in 2004. At present, standardization, intelligence and automation of production have been realized, and the automatic accounting component proportioning system of jacquard has been developed independently, which greatly improves the production efficiency. It is this standardized operation platform that lays the foundation for global development. No matter which country the customer is in, it can be seamlessly connected with each other.

The R & D process of enterprises follows a standardized R & D process, and the product integrated management or business management department is required to make decisions in the key decision points of R & D. In terms of design, the company has not only established cooperative relations with many international garment companies, but also high-end clothing in Paris and Milan. Designer There are also cooperation. Whether or not to win the favor of the international market depends largely on the R & D concept and product design and R & D capability of the enterprise.

Portfolio decision, product planning, platform management and project management are four capabilities of product management. In product management, we must do product planning on the basis of understanding the market, collect ideas and identify the direction of product development, and do well in product marketing and cost accounting, and build a product centered assessment system. At the same time, product catalog is the basis of meticulous management. Product planning, R & D, operation and assessment are inseparable from product catalogues.

　　 Defolun: focus on "hot" New fiber Material Science

The prevalence of fiber affects the popularity of downstream products. Textile fabrics The trend includes 10 elements: light, comfortable, flashing, transparent, color, texture, composite, function, green, health care and so on. The green trend of fabric needs to start from its source fiber. The trend of application of fabric color and the direction of fiber material color are inseparable. The development of functional fibers such as moisture absorption, sweat and cool sensation corresponds to the comfort trend of fabrics. The development of fine denier fibers corresponds to the light and transparent trend of fabrics, and the trend of functional textiles such as antibacterial and antistatic fabrics is corresponding to the functional development trend of fibers; the trend of fabric protection is corresponding to the development of fiber with health-care properties.

Differential fiber can be used to realize fabric friability and drapability, and it can also be applied to the current fashion trend -- wool like fabric. The market utilization rate is extremely high. In addition, it can be blended with other fibers and make products in different fields. Coffee carbon fiber has the characteristics of active warming, deodorizing and bacteriostatic, recycling waste coffee residue, energy saving, environmental protection, and keeping up with fashion and full technological content. On the basis of meeting the basic functions of cotton imitation, such as softness, fluffiness, hydrophilicity, antistatic, anti pilling and moisture regain, it can also strengthen its functional indicators, add antibacterial, flame retardant and UV protection functions according to the demand; the special fiber series meets the requirements of fiber diversification, variety and bionics, and achieves the purpose of fiber stylization, naturalization and simulation. Our common functional fibers are: Cool felt fabric, cool, soft and smooth. In addition, there are fine denier fibers, high shrinkage fibers, multifunctional functional fibers, thermal storage and moisture retaining fibers.