Wenling City North Shoe Enterprises Find Cracks

In June 24th, Wenling City North Street held the footwear industry situation analysis meeting, the local shoe industry key enterprise representatives and relevant departments responsible person attended.

Shoemaking industry is the pillar industry of Chengbei street, and there are more than 1900 industrial enterprises in the whole street, of which shoe industry accounts for more than 95%.

In recent years, such factors as shortage of migrant workers, rising production costs, appreciation of the renminbi and the introduction of the new labor contract law have seriously restricted the development of the footwear industry. The footwear industry has changed from a rapid growth to a downturn and a downward trend.

"What do you most need the government to do when the shoe industry is in such a depressed situation?"

Zhu Minglian, director of the subdistrict office, is most concerned about this issue.

The shoe industry in Wenling is in the middle and low end of the sales market, and its brand lacks. The profit space has been very narrow. Among the many unfavorable factors in the shoe industry, the shortage of migrant workers and the sharp rise of raw materials are the biggest worries of shoe enterprises.

Improving the added value of products, creating independent brands and expanding profits have become a top priority for the development of footwear industry.

The attendees offered advice and suggestions.

The director of Chengbei industrial and commercial office suggested that self licensing is an arduous and lengthy process.

The production of sports shoes is a highlight of Chengbei shoe industry.

It is possible to adopt the operation mechanism of enterprise initiative, departmental drive and government promotion. The government will declare the regional brand of "stone sticky sports shoes production base", formulate product standards, and select more than ten shoe enterprises with qualified conditions to join the production base, unified management, unified brand, unified price, and bring the North shoe industry out of the predicament by brand.