Trinkets Lead The Future Of Clothing Industry

< p > a few days ago, the Chinese jewelry leader, ah ya, with the latest image of the princess dream, led many ornament brands to make a high-profile appearance at the twenty-first China International a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "target=" > "clothing" "Expo", endorsed the beautiful dream of Chinese girls, and made a splash in Beijing for a while.

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< p > > the twenty-first China International Clothing and Accessories Fair (hereinafter referred to as the National Exhibition) is held in Beijing for the theme of "Li Lian". The exhibition hall of 100 thousand square meters includes more than 1000 brands from 19 countries and regions.

Under the backdrop of the increasingly depressed clothing industry, fashion accessories represented by "Ya Ya", with its unique collocation style and exquisite design, have added a lot of color to this dress exhibition.

It is reported that this is the first time to participate in the Beijing national exhibition. The latest concept of the shop image perfectly explained the dream princess dream made for girls, playing the strategic horn of the north market.

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< p > < strong > a glimpse of brand innovation and market development < /strong > < /p >

In the national exhibition, "P" brings the latest fourth generation shop concept created by top Korean design companies. It shows the upgrading of brand image in recent years with a beautiful and romantic image, attracting a large number of investors and visitors.

The exhibition area is mainly romantic pink and pure white, and is accompanied by the pumpkin carriage, fairy tale cottage and other elements in the fairy tale Cinderella. The theme of the young girl's princess dream is the interpretation of the young, fashionable and popular brand image.

In the shopping district, the latest advertisements of S.H.E, which are warmly and joyfully, in the small crowd communication video, stimulate visitors' audio-visual nerves, and create a warm and warm atmosphere.

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Ye Guofu, chairman of the board of directors, told reporters: "jewelry and clothing are not separated." ah, I will participate in the international fashion show. I hope to convey the brand image that has been built in recent years to professionals in the industry, so that more investors can understand P, and prepare for the investment and future development of the northern market.

In the ah Ya exhibition area, many clothing brand agents have consulted on franchised matters, and once detonated the atmosphere of the scene.

With excellent display, ah Ya has become one of the biggest beneficiaries of this national exhibition, and has achieved remarkable results.

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In the past nine years, P has grown into a national enterprise, but the market focus is still in the south.

Oh, ah, this time at the Beijing national exhibition, it is hoped that with the help of Beijing's radiation and influence, we will actively expand the market in the northern region and further consolidate the leading position of Chinese jewelry.

It is reported that in order to cooperate with the development and development of the front-line market, he has been preparing to build a product development center in Yiwu, Zhejiang, and has declared that a large logistics distribution center should be set up in the Central Economic Zone center to ensure the synchronization of the product design and the supply demand in the northern market.

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< p > < strong > heavy attack, lay a solid foundation, < /strong > /p >

< p > focusing on the "smile curve" at the top, focusing on brand marketing, channel construction and product development. Besides brand value, the biggest asset is the thousands of shops across the country.

Following the leading position in cities such as Guangzhou, Shenzhen and Beijing, we will strengthen the strategy of "channel sinking" this year, and strengthen the landing in the two or three tier cities, especially in the southwest, northwest and central regions.

At present, with the continuous progress of China's urbanization process, the consumption capacity of the two or three line urban residents is growing strongly, which provides a vast new market space for the jewelry brands which are loved by the majority of female consumers.

In 2012, the rapid growth of the market in Xinjiang area proved to a certain extent the correctness of the sinking of the channel, and gave the decision to expand the two or three line cities.

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< p > 2012, the clothing industry was in recession. First there were sports brands such as Lining and PEAK. After that, casual clothes such as Semir, United States, Daphne and so on set off a series of layoffs and shutting down. In the first half of 2012, Lining closed 1200 stores, and the proportion of Customs stores was as high as 15%.

But why not only did not reduce the business, but go up and expand the two or three line cities in a big way? Maybe the "lipstick effect" brought by the depression of the garment industry is just a good opportunity for the rise of jewelry brands.

Because most of the owners who close the clothing store will still invest in other industries. Ah, at this stage, they are trying to attract some investors to join them, providing them with a profitable investment channel and expanding our market share.

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< p > May 2012, Alai, with the "fast fashion" sales strategy, got the investment of Tatsu venture capital up to one hundred million yuan.

Under the guidance of policies and funds, nowadays, ah Ya has put forward the sales mode of "experiential consumption".

The continuous upgrading of "experiential consumption" has injected fresh blood into the leading industry of jewelry industry, opening up the experience of Chinese jewelry industry.

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< p > look at the current situation of development. Many famous women's brands, such as lances, umbrellas and so on, have settled in. Ah, the MG mask has also been traded for a place of exhibition.

It's not surprising to buy movie tickets and understand the latest fashion trends in the future.

Alas, in addition to the channel under the integration line, we have turned our attention to the field of electronic commerce, and are interested in developing high-end market. Further integration of online and offline interaction will achieve the integration of all aspects of the channel.

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< p > < strong > gratitude giving back to public welfare interaction tree typical < /strong > < /p >.

< p > nowadays, there are thousands of chain stores across the country, which are located in many provinces, municipalities and autonomous regions throughout the country, with sales exceeding one billion yuan at the end of the year.

In the course of sustained and steady development, we always remember the great meaning of "giving thanks and giving back to society", and through our positive actions, we have set up a good public image for our private enterprises.

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< p > official website, video website, official micro-blog and so on. The network integrated marketing construction, focusing on the attention of tens of millions of members, has gathered a lot of popularity before the offline activities, and has a strong appeal.

To be honest, public welfare is not a donation in a narrow sense. Instead, it helps to realize the interaction between enterprises and consumers with the help of targeted, ad hoc and influential public welfare activities, forming a positive public interest dialogue, and driving employees, franchisees, agents, producers and consumers together to achieve greater public welfare initiatives.

For example, he has thrown tens of millions of dollars for two consecutive years to sponsor the big music pick up activities "flowers and flowers" and the new China school flower competition, to escort these young and dream girls to the gorgeous stage.

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This year, for the first time, P has devoted its eyes to the future of a target= "_blank" href= http://www.91se91.com/, designer /a.

For the society, they may be young at first and do not know the business operation, but they have the imagination and free creativity. They urgently need to prove themselves, find opportunities to spend time themselves, and, alas, pay for their creativity and set up a stage for their dreams.

In 2013, ah ya, with "my Ai super happy" creation proposition, became the proposition unit of the Eleventh China University Student Advertising Arts Festival Academy Award. In order to encourage college students to participate enthusiastically, alas, this topic also set up a ten thousand yuan award, and actively active in the University's lecture tour, so that young people can understand and understand ah, let ah Ya inspire students unlimited creativity.

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< p > early May summer, as the highlight of this year's public welfare plan, together with the May day, the Chinese New Year's love education foundation's "pick up Pearl plan" national tour concert, striving to create opportunities for continuing education for the outstanding students of poor families, and realizing the value of being a social enterprise, and finding continuous recognition and support from the society.

In the future, ah, not only to become China's largest jewelry chain enterprise, but also to do the most public welfare power of the sunshine business, to realize the Chinese dream: let the global girls more beautiful, let Chinese enterprises take the lead.

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