Fashion Enterprises Can Hardly Walk The Old Road, The Milan Mode Gives People Hope.

< p > can you imagine that the profit of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "is still higher than that of the automobile industry? Mr. Zhao, who has been doing clothing business for more than 20 years in Jimo, said" impossible ". However, industry experts say, "a target=" _blank "href=" http://www.91se91.com/ "> dress < /a > the profits of enterprises can be higher than that of automobiles, and Milan of Italy is an example. Through the development of fashion and creative industries, Milan has become the world's most famous and costumes fashion center with the highest value output. South Korea has successfully copied the development model of Milan, and now this model has come to Qingdao. < /p >
< p > < strong > clothing enterprises can hardly walk the old road < /strong > < /p >.
How difficult is the small and medium-sized garment enterprises dominated by processing trade? < p > a boss of a clothing enterprise has published a doggerel called "wholesale trade difficult to do!"! Selling throat is cracked. It's all about customers' faces. It is life and death without a holiday weekend, and all the work is done all the year round. Explosive money is really hard to find. It's always irritable!! < /p >
< p > this doggerel can express the aspirations of quite a few garment enterprises. Mr. Zhao, the boss of a clothing enterprise, said, "I am very confused now and I don't know whether I should continue to make clothes. Do it, do not earn money, do not do it, but also reluctant to. < /p >
< p > "processing trade only makes workers' processing costs, and profits must be very low!" said Niu Yong Ge, a postdoctoral fellow at Tsinghua University. "So this old road is not easy to walk, and it will become more and more difficult. Because orders are always looking for cheaper places. The main reason why our clothing enterprises have encountered problems in recent years is that with the increase of labor costs in coastal areas, many orders have begun to transfer to places where labor costs are lower, such as Vietnam. < /p >
< p > < strong > Milan mode makes people see hope < /strong > /p >
< p > "Italy, as one of the developed countries, is not the pillar industry of the so-called high and new technology industry. It is a traditional garment which can no longer be traditional," a target= "_blank" href= "http://www.91se91.com/", "shoes /a" hat, home textiles, bags and furniture. The famous fashion capital Milan is only a medium-sized city with a population of less than 2 million, but its economic strength can rank among the top 20 in the world. This is worth our deep thought. " Professor Li Yu, a famous industry marketing expert and vice chairman and doctoral tutor of China marketing alliance, said with deep feeling: "a line brand" a target= "_blank" href= "http://www.91se91.com/ > clothing" /a ", the selling price can be tens of thousands or even tens of thousands of yuan, same as the price of a car. Is the cost of clothes higher than the cost of cars? This just shows that the traditional industries such as garments will not be lower than the high technology industry if they go the right way. < /p >
< p > Milan was once the base of Paris fashion production, similar to the current situation of Qingdao's clothing industry. But through the strategy of developing the fashion and creative industries, Milan successfully broke away from the trade processing industry form and even surpassed Paris to become the world's most famous garment industry research, production, brand and headquarters base. < /p >
< p > 1999, in order to save Korea's a target= "_blank" href= "http://www.91se91.com/" > textile < /a > traditional clothing base in Daegu and north of Seoul, the South Korean government invested 680 million won and divided into three stages, and began to implement the Milan career plan. Its core is to locate the textile and garment industry from the height of national strategy to a new type of advanced and high value-added industry. In just a decade or so, the "Korean wave" swept the globe and became the new word of world fashion. < /p >
< p > < strong > Qingdao garment industry will usher in the development of Dawning < /strong > /p >
< p > "the successful implementation of the" Milan career plan "by South Korea has proved the value and significance of the Milan model. Professor Li Yu said, "the textile and clothing foundation of Qingdao is no worse than that of Daegu and North Korea. It also has the advantage of late development. It is possible to catch up with and go beyond these two places. To achieve this dream, there is only one way to abandon the old way of processing trade and transform it into a fashionable and creative industry. Professor Li Yu recalled a discussion with his Italy Ministry of culture officials: "Monalisa" created by Da Vinci, more than $100 million insured over 20 years ago, but in the wholesale market, it could be seen in reprint, but tens or even several yuan. Italy's cultural officials say this is the difference between creativity and processing. This led professor Li Yu to think for a long time. < /p >
Professor Lei Zhongmin, director and doctoral tutor of the urban sustainable development research center of Qingdao University of Science & Technology, said: "the upgrading of Qingdao's garment industry is a systematic project, which requires professionals with theoretical system and practical experience to operate." Dr. Fang is very optimistic about the Qingdao international garment industry city built by Zhong Yi group. He appreciates the train of thought of "industry operators". < /p >
< p > Dr. Fang said: "Qingdao international garment industry city itself is a fashionable and creative work. It is the base for the research and development of garment enterprises and brand building. China Group has taken into account the allocation of resources throughout the country. In Pengzhou, Sichuan, there has been a successful case of "Western home textile city", which is already laying the garment industry base in Guangzhou. Qingdao Guangzhou Chengdu triangle pulling, in the clothing industry is the first one, the energy that may generate is very huge. So I think Qingdao garment industry has to change the status quo of transformation and upgrading. Now there is a dawn. Qingdao international garment industry city is a good carrier. < /p >