Seven Wolves Push New Brand For E-Commerce Channel
< p > April 23rd, in the recently held "Quanzhou a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "service forum," a target= "_blank" href= "_blank" > clothing brand "seven wolf" Chairman Zhou Shaoxiong revealed publicly that the seven wolves will not create exclusive styles and products for the electricity supplier channel, but may launch new brands for e-commerce channels.
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< p > "seven wolves may develop a brand for electric business to do business to achieve stagger commodity structure, combing price management system, reducing the price competition of their own brand."
Zhou Shaoxiong said.
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< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/23/20130423113908_sj.JPG "/" < < > >
"P >" when he talked about the traditional channel management, he said that the seven wolves had adopted a local total distribution method to avoid excessive competition among dealers in the same market, but they would also produce a bunch of goods.
Later, we adopted anti-counterfeiting trademarks and other measures, and gradually formed a monopoly store.
According to its disclosure, brand operators are also facing the above problems. For example, in some network markets, they need to be confronted with agents, distributors, and individual sellers at various levels. The channels are jumbled up and the price system is chaotic, which has greatly affected the brand business.
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< p > "the management of the authorization mode of the electronic business platform has not been solved well, making the brand business very painful.
Fortunately, Tmall, Taobao and other platforms are now being standardized.
Zhou Shaoxiong believes that for brands to build e-commerce channels, we can not simply hope that the platform business to create a good environment, but should take the initiative to adapt and attack.
"I think it's possible that the seven wolves will push a network brand for the electricity supplier channel in the future."
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