Hermes'S Revenue Growth Slowed Much Lower Than The Same Period Last Year.

Hermes released its latest quarterly sales report, which showed that the first quarter growth in 2013 slowed down significantly. Its latest quarterly sales volume was 857 million euros, up 12.8% over the same period last year, although this increase is higher than that of the previous market, but it is far less than 17.6% of the same period last year.

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< p > Du Yanhong, a researcher in the retail industry of CIC, told reporters that at present, the trend of global economy is getting warmer and warmer. The growth of Hermes has reached 12.8% year-on-year, which is not easy.

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< p > < strong > the environment is unfavorable, the growth slows down < /strong > < /p >

< p > the latest quarterly report shows that, at constant exchange rate, the income of Hermes increased by 12.8% to 856 million 800 thousand euros from 776 million 900 thousand euros in the same period in 2012, an increase of 11% higher than that expected by the market, but it has slowed down compared with the 17.6% increase in the first quarter of 2012. According to the former exchange rate, Hermes's revenue growth in the first quarter was 10.3%, and the floating rate during the period made the company lose 19 million euros.

In addition, the company's retail channel sales increased by 13.6%, and wholesale channel sales increased by 9.9%.

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< p > "the consumption power in Europe has not recovered, and the demand in the Chinese market is slowing down."

Zhou Ting, Dean of luxury goods and wealth Research Institute, said in an interview with reporters that Hermes has developed some limitations today, but the brand is not making a sense of frontline in China.

In addition, after Hermes's fake affair came out, its handling of crisis public relations is not good enough, and it also has great damage to the brand.

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< p > for the exchange rate floating, Du Yan Hong said that exchange rate floating is one of the common risks of multinational companies. The general multinational companies have bought the exchange rate hedging products, and the actual loss of the company should be less than 19 million euros.

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Less than P, the sale of Hermes in Asia (except the Japanese market) increased by 17%, mainly driven by the mainland, Macao and Taiwan, China. The sales in the Japanese market increased by 7% according to the constant exchange rate, but by real exchange rate, it dropped by 8% due to the depreciation of the Japanese dollar. The sales growth in the Americas was 11%. Although compared with last year, the income base was lower in the same period last year, and the overall economic environment was not good, Hermes still recorded 12% sales growth in Europe.

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< p > Du Yanhong said that at present, China's economic growth rate is relatively fast in the world and has become a major consumer country of luxury goods. It is an important sales market for Hermes. However, Japan's economic development has not yet seen a major turnaround, and the demand for luxury goods has not risen significantly.

With the depreciation of the yen, Hermes's performance in Japan has not risen or declined.

The growth of performance in Europe and America is related to tourism shopping and price increase.

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< p > < strong > or intended to control cost < /strong > < /p >

< p > according to the category of goods, except for leather goods, harness, watches and tableware, sales of all products of Hermes have achieved double-digit growth.

Among them, garments and accessories grew by 18%, silk and < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > products increased by 15%, perfume increased by 18%, jewelry and household products increased by 49%.

It is worth mentioning that the increase in Hermes leather goods and harness categories is 7%, even less than half of the 14.8% increase in the four quarter of 2012.

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< p > for this reason, PatrickThomas, chief executive of Hermes, believes that the low efficiency of production in January and February this year resulted in a shortage of supply.

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< p > Du Yanhong thinks that leather goods harness, wrist watch and tableware are different from those of < a target= "_blank" href= "http://www.91se91.com/" > dress /a > a target= "_blank" href= "_blank" > shoes > bags. Clothing and shoes are the most popular fashion items for most women. The market demand is large, and leather goods harnesses, watches and tableware are used in a narrow range, and the market demand is relatively small.

In the downturn of the global economy, Hermes or the strategy of harming leather goods and harnesses, watches and cutlery has led to a shortage of clothing and shoes.

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< p > however, on Friday, Hermes issued a statement that its subsidiary company LaMontreHerm watch s increased its JosephErardHolding stake to 51%, holding JosephErardHold-ing, but the company did not disclose details of the paction.

Previously, Herm sInternational bought over 30% of JosephErardHolding.

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In addition to P, Hermes also acquired the Nat producer BER in 2012.

In 2006, Hermes entered Vaucher, a Swiss watchmaker and held a 25% stake.

The clock business accounted for 5% of the total turnover of Hermes group last year, reaching 172 million 700 thousand euros.

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In the industry's view, the above series of actions seem to provide a possibility for Hermes to further expand its production capacity. < p >

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< p > Zhou Ting believes that Hermes should also control the industry chain in addition to its capacity expansion plan.

It can be found that both Hermes and Chanel are desperately buying manufacturers and upstream suppliers and putting them into the brand industry chain system with a view to controlling costs.

Mainly because these brands have found that the problem of growth decline and profit margins are not too high, so we must increase production capacity while controlling the cost of manufacturing.

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