King Of Nine: The Men's Clothing Kingdom Created

The British and French aristocrats invented the modern men's clothing in the true sense, but the modern men's clothing culture and the immortal legend were attributed to the founder of the men's clothing kingdom. In China, this honor belongs to the men's clothing business represented by nine herding kings. Especially in 2013, the nine Mu Wang once again won the first place in men's trousers market share in the country, and achieved 13 consecutive championships.

From the birth of the first pair of trousers in the late 80s to the kingdom of men's clothing, with the outline becoming more and more visible, the development of the nine Mu Wang is always following the pulse of the times and following the footsteps of the times.

　　 Discover the beauty of trousers

Western trousers were once the symbol of Chinese people's eyes and the world. The Chinese costumes and trousers are the most fashionable and classic costumes of Chinese generation.

In 80s, the tide of reform and opening up was opened, and the western trousers were once again coming back as an irresistible force. On the 83 Spring Festival Gala, Cheung Ming Men, a singer in Hongkong, was shocked by a piece of "my heart of China". The dress of his suit and trousers was very popular in China. People were proud to wear western trousers on important occasions.

In Jinjiang, Fujian in the 80s of last century, western trousers were also popular in the streets and alleys because of frequent exchanges with overseas Chinese. Lin Congying, chairman of the nine Mu Wang who traveled north and south, was keenly aware of the changes in people's clothing and discovered the tremendous business opportunities of trousers. So he set up the first one in the famous town of Jinjiang, China. clothing The factory has become one of the first Chinese entrepreneurs engaged in trousers production.

At that time, all assets of Lin Congying were 72 thousand yuan in start-up capital. The 500 square meters of rental space, several sewing machines and sewing machines purchased, scissors and stools were all carried by the workers themselves. In other people's eyes, he may be making an uncertain career, but he believes that Chinese people have already recognized the beauty of trousers. Trousers will become the most basic Chinese dress. This demand market is worth playing, and later the western trousers on sale in Qingdao and Dalian have proved to be very good.

　　 Focus on Seiko trousers

The wheelbase of time was pushed to the early 90s of the last century, when the tide began to rise. In 1993, Jiang Wen, a successful Beijing man in New York, dressed in a smart suit and trousers and drove a luxury car, became the collective imagination of Chinese at that time. Because of the limited standard of living at that time, western trousers were still regarded as high-end consumer goods, and people's requirements for trousers were excellent and could not be worn for a long time. Lin Congying feels that people's demand for the quality of trousers has always been expected to create Seiko like trousers for people to remember the king of nine.

In 1995, Lin Congying found a guest wearing a very special pair of trousers, with a sense of texture and a great drop. So he spared no expense to cooperate with agents and monopolized the fabric called "heavy pound yarn" in China. The series of pants triggered a stir, Chengdu, Guangzhou, Xi'an and other places, such as the rush to buy, Lin Congying had to organize workers to work overtime day and night, the last 3 years in a row, the sales of more than one million.

If we say that the success of the heavy pound and the king of yarn is accidental, then the famous "fire burn inferior pants" is Lin Congying's decisive feat to improve the quality. In 1999, Lin Congying set up a spot meeting on the square of the factory, and gathered hundreds of trousers that were detected in the production process and burned them in public. "At that time, I saw that my pants were burned out. Many of the old workers in the factory cried heartache, but that time they burned not only hundreds of trousers, but also the bad style of producing defective products." Lin Congying recalls.

Some experts later commented that it was the burning pants that led the king to lead the industry to set up their own production standards, and gradually became famous for their professional and good quality.

　　 Men's pants expert

In the late 90s and early twenty-first Century, China's market was completely liberalized and its economy was extremely active. Business became the most important label in this era. Because trousers are no longer scarce, many businessmen have more requirements for trousers because of their social needs. Comfort is the first requirement.

Under such a trend, Lin Congying upgraded the edition design to one of the top strategy of the enterprise, set up the nine stratagem version strategy committee, linked all the national stores, and constructed an unprecedented human body database in the history of Chinese clothing.

In order to make a version suitable for Chinese men, nine Mu Wang used 6 months to measure the body size of nearly 6000 people in 20 provinces and cities across the country. Then, based on the sample survey of 80000 people's actual wearing feeling, 8 million human body curves were determined according to the sales data of nine years.

The excellent version of nine men's trousers has quickly swept the market. In 2000, the market share of the nine men's trousers was the first. In 2002, the nine shepherd adverts were broadcast on CCTV. The slogan "108 processes, 30 times ironing, 23000 stitches, 100% heart tests, 1 men's trousers" were well known all over the country.

　　 Avatar dress Consultant

The sustained development of the economy has brought the escalation of consumer demand. After joining the WTO, China's contacts with the western world are becoming more and more close. Many Chinese find that Western men talk about business in comfortable and loose business casual clothes. They seem to be generally and demeanor, and start to wear underwear and accessories to create the overall image.

After achieving peak success in men's trousers, in 2000, nine Mu Wang put forward the "men's trousers" as the core, men's suits and men's leisure. Clothes & Accessories The development strategy for the two wings began to expand from a single trouser "point" to the "line" expansion of the series of men's wear products, incarnating men's dress consultant.

In this journey, the king of nine worked hard in the terminal image and style design, so he asked for the help of the global brain at the expense of the world: first, he hired the ten largest in the world. Designer Chen Youjian, the only Chinese American and Hongkong designer, innovating for the king of nine herd kings; two is to hire the world's top end image consultant company to design the terminal image; the three is to recruit internationally famous from Germany. Fashion Designer Be the chief designer.

The role of the external brain is remarkable: from 2000 to 2005, the men's clothing national inspection free will be the first to enter the 10 men's market share in 2006, then to the men's wear standard in 2008 and finally to the first income of business casual men's clothing in 2011. Jomoo spent 11 years to complete the turn of the Chinese men's wear consultancy.

　　 Promoting gentleman culture

The reform and opening up is the age when the Chinese nation created the legend. With the rise of great powers, the great Chinese nation became the mainstream trend of thought. Chinese elite men began to pay more attention to etiquette, gentlemanly spirit and elegant dress, hoping to become an elegant gentleman.

In 2012, the king of the kingdom of Mu discovered this new consumer demand, and put forward a line of trousers philosophy and elegant gentleman equation, drawing on the classic and rigorous British gentleman dress style design, the new definition of "Chinese gentleman". In Lin Congying's view, "men are like trousers, the punctuality that must be looked for, the line to stay, and the support to be raised". A Seiko good men's trousers need to work hard no matter what point, line or surface. A successful man, regardless of the accuracy of the points, the insistence of the line, and the pattern of the surface, must also be grasped. Trousers and men, pattern and success, this is the philosophy of men's trousers.

The elegant gentleman equation shows that a real Chinese gentleman is an elite man who has "+ * *" clothing wisdom. "+ calm", "- depressed", "gentle" and "indifferent". With a good design, add calm and self-confidence, reduce the dreary design with the exquisite collocation, and "cut out the indifference" with the refinement and refinement of the fabric.

In order to make a guidebook for Chinese gentlemen, the nine masters of the Kingdom refined the elegant gentlemen's equation. In spring and summer, they were "shirts and trousers", while in autumn and winter they were "coats, suits, trousers and trousers". He also selected the elegant gentlemen in the whole country to select the elegant gentlemen of all provinces, and set a good example for the local men's attire, which effectively promoted the process of Chinese gentlemen.

"Over 30 years of reform and opening up, this magnificent era and the love of consumers have made me and nine herd king. In the future, nine Mu Wang will continue to push forward the development of men's clothing culture along the track of China's rise, presenting an elegant Chinese gentleman for the world. Lin Congying, chairman of nine Mu Wang, is full of firmness.