Adidas Group Announced Yesterday That It Will Invest In The Construction Of A New Distribution Center In Tianjin.

Adidas group announced yesterday that it will invest in the construction of a new distribution center in Tianjin to enhance its logistics and distribution capabilities and promote the realization of the strategic goal of "2015 road". This major investment will create a large number of employment opportunities for Tianjin's high-tech service sector and further establish Adidas's image of entrepreneurs who are willing to invest in employees and China.

From left to right: Michael Dreher, head of Global Logistics Excellence Center of Adidas group, Yin Jianguo, deputy director of Baodi District, Tianjin, Gao Jiali, managing director of Adidas group Greater China, Tianjin Baodi District Li Senyang, Adidas Noonan global real estate liability person Doug Noonan, Baodi Baodi Development Zone Management Committee Ni Yongsheng, Adidas Mangham group vice president of Greater China supply chain management.

From left to right: Gao Jiali, managing director of Greater China in Adidas group, and Li Senyang, mayor of Baodi District, Tianjin.

According to the "2015 way" strategy, Adidas plans to focus on business development and capacity building, making the company the most leading sporting goods brand in China. Adidas has built a distribution center in Suzhou, and the new distribution center in Tianjin will support the company's sustained growth throughout the country and better serve the northern customers.

Last year, Adidas group achieved 15% growth in China's second largest markets, with strong growth in the northern region. Through the establishment of a new distribution center in Tianjin, the company will provide better service and more rapid supply of goods, and at the same time make a faster response to the market so as to better meet the needs of the northern customers.

Adidas group announced today that it will invest in the construction of new distribution centers in Tianjin, thereby enhancing its logistics and distribution capabilities and promoting the realization of the strategic goal of "2015 road".

Gao Jiali, managing director of Adidas group Greater China (Colin Currie), pointed out: "the new Tianjin distribution center is a milestone in our" 2015 way "strategy. We have achieved great success in this market and are implementing our business development plan smoothly. With the steady development of our market position, the existing development has gone beyond our operational capacity, contributing to the demand for new distribution centers. The infrastructure in Tianjin is perfect, enjoys the support from the government, and has the advantage of northern geography. Therefore, it has become the best location for Adidas to build a new distribution center. This initiative is an outstanding manifestation of our commitment to taking root in China and helps us accumulate our strength and succeed in the second half of the "2015 way" strategy.

The new distribution center will be located in the Baodi Economic Development Zone, Tianjin, covering 156000 square meters. A 60000 square meter warehouse, 34 loading and unloading points and a new office building will be built here. The design of the warehouse reserved space for future expansion, and advanced science and technology will be applied. The establishment of this center will further expand Adidas's excellent team. Last year, Adidas was also awarded the best employer award from Zhaopin and CRF Institute.

Adidas Tianjin distribution center project has been listed as one of the 20 major service items of Tianjin municipal government in 2012. Unlike Suzhou's distribution center, Adidas will buy land and build Tianjin distribution center. In the future, the company expects that 40% of the distribution service in the Chinese market will be completed by the Tianjin distribution center.

Jia Fengshan, Secretary of the Baodi District Committee, attended the groundbreaking ceremony. "According to the" 12th Five-Year plan ", the Chinese government has focused on guiding the development of the economy to high added value. The establishment of the new distribution center reflects the development trend of Tianjin's transformation to a modern service industry. At the same time, it will create hundreds of job opportunities in the high-tech logistics field, thus promoting the promotion of the local economy in Tianjin, Li Senyang, mayor of Baodi District, Tianjin.