The Fifteenth Jinjiang Shoe Fair: Shoes Better "Color"

< p > "now consumers demand for < a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a >, the two most important factors are comfort and beauty.

Therefore, as an upstream shoe material enterprise, we are working on the functional side, and on the other hand, we should start with the appearance, only in this way can we cater to the market demand.

Ding Quan, deputy general manager of new spring Shun (Fujian) shoes materials Co., Ltd. has come out with the common aspiration of the industry.

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< p > shoe material enterprises have their own "two hands", < a target= "_blank" href= "http://www.91se91.com/" > shoes machine /a > enterprises also have.

As Qian Songbin, marketing manager of Shengda Machinery Co. Ltd., admitted that the upgrading of shoe machines is mainly in two directions: first, to raise the level of automation, reduce the number of labor and provide production efficiency; two, energy conservation and environmental protection, and the loss of raw materials.

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< p > there is no doubt that with the help of these "two hands", suppliers in the upper reaches of the footwear industry can provide a steady stream of high value-added products for the shoe manufacturers.

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< p > < strong > > /strong > a href= "http://www.91se91.com/news/" > strong > shoe material < /strong > /a > strong > better "color" < /strong > < strong >

< p > April 18th, Italy's < a target= "_blank" href= "http://www.91se91.com/" > designer /a /a Gian Pietro Papa (40 years' experience in shoe design) has conducted a 2013 trend sharing lecture for Quanzhou counterparts.

Papa said that color is definitely the most important consideration in shoes and shoe design this year.

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In the world's latest fashion shoes and shoe materials exhibition hall, Papa has exhibited more than 40 shoes and shoe products from Italy. These shoes and shoes are mostly leaping colors, some of which are black and white contrast, while others are overlays of all kinds of bright colors. P

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< p > "before, most of our shoe soles are dull, black, white and gray. Now, with the pursuit of fashion, more and more sneakers are designed to be colorful. Therefore, this year, we have launched a colorful shoe soles, and even used the design of the rainbow on the advertising book."

Ding Guozhi, deputy general manager of new spring Shun (Fujian) shoes materials Co., Ltd., said the company has two main MD double density soles, one is to guarantee the function of the sole, and the other is to pay attention to the collocation of colors, so as to ensure the visual enjoyment of people.

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< p > take the lead and move the whole body.

Reporters learned that in various fields of shoe materials, many enterprises are better than "EVA" in previous years, such as EVA sheet, insole, mesh cloth, shoelace and so on.

Jinjiang Cheng Long shoe materials Co., Ltd. launched this year's colorful EVA, which greatly offset the defects of EVA in the market.

According to Ding Changgang, chairman of the board, at present, most of the colorful EVA used in the market is cross stitching, and the colorful EVA introduced by Cheng Long has adopted vertical stitching. Although comparing with the cross stitching, the requirements for the foaming process are more precise and strict, but this can play a better role in ensuring the beauty of colors and patterns, and can better add visual points to the finished shoes.

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< p > < strong > environmental protection shoe material can be "eat" can be recovered < /strong > /p >

< p > in addition to working hard on color, environmental protection is always the theme of shoe material technology never ending.

This year, in the science and Technology Museum of shoe fair, Jinjiang the Great Wall rising industry and Trade Development Co., Ltd. exhibited hot melt adhesive that can be eaten.

"Glue is an important raw material in the < a href=" http://www.91se91.com > footwear industry < /a >, which is related to the health of factory employees and the health of the feet of consumers. Therefore, a good glue is particularly important.

This kind of hot melt adhesive can be eaten. It mainly uses natural rubber as raw material, and is the same raw material as the chewing gum that people chew in life. It is suitable for shoes, children's products, mother and baby products, and so on. It is a new healthy product.

According to the relevant personages, the product has a certain fluidity at high temperature. After wetting, it is cooled by the surface of the sticky material and becomes solid and sticky.

Products are fast adhesive and less energy consuming. They are more environmentally friendly glue nowadays.

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< p > this is only a miniature of "a href=" http://www.91se91.com "> environmental shoe material < /a >.

It is understood that many EVA, sponges and rubber foamed enterprises have realized the recycling of the products.

For example, Taiwan listed company three Sida (Fujian) Plastic Co., Ltd. is committed to recycling and reusing EVA, PD scrap plastic scrap for a long time. It is the initiator and pioneer of resource recovery, energy saving, low carbon and environmental protection concept, and has become the largest EVA foaming research center and manufacturing base in China.

For example, the honeycomb deodorant insole introduced by Jinjiang Fu Du shoe materials Co., Ltd. this year, it will launch a recycling plan for manufacturers and consumers.

"Recycled raw materials can be reused, so that environmental protection and low carbon will be ensured."

Ding Qinghe, chairman of Fu Du, said that resources are becoming increasingly scarce. How to make efficient use of resources to maximize their benefits and achieve energy saving and environmental protection is a problem that every shoe material enterprise must consider.

Only in this way can the industry achieve better sustainable development.

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< p > < strong > multi-functional combination is trend < /strong > < /p >.

< p > "this year, 361 degree running shoes are the main shock absorbing function, basketball shoes are the main protection and wear-resisting functions."

At the shoe fair, Zhao Fengru, director of brand communication center of 361 degree (China) Co., Ltd. is an introduction.

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< p > there is no doubt that functionality is the appeal of sports shoes, which requires the suppliers of the whole shoe industry chain to work together.

Looking at the industry, the high elasticity and shock absorption EVA from Cheng Long company has been launched to the double colored double density integrated soles launched by Cheng Chang company and the high elastic insole launched by Xiamen lion brand company.

Shoe material enterprises have been working hard to provide more functional products for shoe enterprises.

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< p > for example, a pair of high grade Anta sneakers may include two color double density integrated soles, three anti uppers (waterproof, oil repellent, anti dry), odorless antibacterial insoles, super light high elastic midsole...

"These are the results of joint development and joint innovation of many enterprises."

Lin Guodong, general manager of Nanan Wan Ya Plastic and Plastic Enterprise Co., Ltd., admitted that as a long-term supplier of Anta, in recent years, they found that sporting goods companies invest more in innovative shoe material products every year.

As suppliers, they have to run faster and faster, and develop more functional products before the market is rolled out every year, so as to provide more value-added services for brand enterprises and lead the forefront of shoe material technology.

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< p > it is reported that this year's "a href=" http://www.91se91.com/news/index_c.asp "shoes Expo < /a", the star products launched by the Asia Pacific Company -- waterproof and breathable finishing technology, many shoe enterprises have placed an order.

According to convention, generally breathable shoes are not waterproof, waterproof shoes are airtight.

"Nowadays, we combine these two seemingly contradictory functions well."

Lin Guodong said that this is mainly through the formation of a molecular barrier around each fiber, so as to reduce the critical surface tension of the fiber, so that it can effectively resist water and oily liquid stains.

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< p > "now, < a href=" http://www.91se91.com/news/index_c.asp "> shoes enterprises < /a > emphasize more on multifunctional combination rather than single function.

Lin Guodong admitted that the service of shoe suppliers has also become more comprehensive.

They can provide three protection functions, 3D stereo intelligent anti-bacterial function, negative ion function, quick drying moisture pmission function, far-infrared function and other technologies. Enterprises can choose several kinds of combination at the same time according to their needs.

The products produced in this way are versatile and can meet various needs of consumers.

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< p > < strong > mechanical automation leveraging upgrade < /strong > /p >

< p > Italy designer Papa said that the innovation of a pair of shoes is inseparable from the innovation of shoe materials, and is also inseparable from the innovation of machinery.

Only mechanical innovation is at the source, and everything behind it is possible.

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< p > indeed, in recent years, many shoemaking enterprises in Quanzhou have introduced new technologies of Taiwan and Italy, and have made enough scientific and technological support for shoe manufacturers at the source of the industrial chain.

"Our machinery has imported many technologies from Italy.

The upgrading of shoe-making machines is mainly in two directions: first, improve the level of automation, reduce the number of labor and provide production efficiency; two, energy conservation and environmental protection, and save the loss of raw materials.

Qian Songbin, marketing manager of Shengda Machinery Co., Ltd., said that this year's two shoe-making machines were in line with this trend.

First, the automatic front machine can save four or five labor than the ordinary machinery through the automatic glue brush process. At present, the enterprises such as birds and birds have already used it. Two, the intelligent computer infrared bonding bottom production line is an infrared heating system with five independent patents, which is 20% less than that of the traditional electric heating tube.

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< p > "our machinery is mainly upscale, and 90% of the technology is leveraged in Taiwan."

Su Chengyao, general manager of Fujian Hua Jun shoe machine Co., Ltd., admitted that Taiwan enterprises have certain advantages in technology research and development, shoe machine production and product sales, while Jinjiang, as the manufacturing base of the global footwear industry, has considerable production capacity and complete industrial chain. Jinjiang's shoe machine industry and Taiwan counterparts have strong cooperation.

The goal of the company is to be a practitioner leading the automation shoe machine.

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