2013 Shanghai Spring Textile And Apparel Exhibition Positioning "Fashion Textile"

< p > emphasizing individuality design and international quality, hosted by Shanghai World Trade mall, Japan's Itochu group, Shanghai, Korea Fiber Industry Federation and Japan DAISEN Co., Ltd., the 2013 (spring) Shanghai textile and Garment Fair, ended in Shanghai World Trade Center recently.

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< p > to comply with the opportunity for the fashion industry to develop vigorously in Shanghai. On the basis of adhering to the Asia Asia high quality textile and apparel exhibition and trade platform, which is the main body of China, Japan and Korea, this exhibition has more and more modern culture and cutting-edge design from the forefront of fashion in Europe and America, focusing on the fashion economy, bringing the creative economic growth mode with high added value and low consumption for the domestic textile and garment industry and the market, and actively promoting the prosperity and development of China's fashion industry.

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< p > < strong > this position is "fashion textile" < /strong > < /p >.

< p > positioning "fashion textile". This exhibition is a brand-new pformation. From the scale of the exhibition to the upgrading of the exhibition quality, we strive to show the product and design that is full of individuation and innovation.

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< p > the high quality fabric products of new products, new features and new technologies of "China Japan Korea high quality fabric exhibition area" have become the focus of attention of garment enterprises and brand dealers focusing on product quality development.

"Fashion brand exhibition area" is the designer and fashion brand advocating the concept of personalized customization. As domestic retail terminal channels increasingly emphasize the personality shaping and humanistic experience of the consumer environment, it is favored by domestic high-end department stores, large shoppingmall and agents.

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During the exhibition period, exhibitors generally agreed that the pformation of the exhibition was small and fine, and the main trade promotion orientation of personalized fashion concept not only helped exhibitors to receive domestic orders and cooperation intentions, but also co operated with international brands and trading companies from Japan, Korea, Italy, the United States, France, West band, Australia, Russia and other international brands. P

According to the organizer's statistics, the total number of effective professional buyers reached 9932 people on the three day of the exhibition.

According to the exhibitors, there are many spectators who come to and from the exhibition hall 2-3 times during the exhibition.

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< p > < strong > new quality is buyer's hot spot < /strong > < /p >

< p > the magnificent Chinese dragon and the colorful peony flower are printed on the fabric vividly. But in fact, this is not a printing technology, but an advanced 3D technology.

The vivid vitality of these patterns attracted the audience to the booth of "3D".

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Ms. P, the famous composer, musician and painter of the Hollywood, said that after being invited by the host World Trade mall, after inspecting the overall environment of the world trade mall, he felt that the world trade was the geographical advantage of the high-end commercial core area in Hongqiao, Shanghai. As a unique platform for the Shanghai international textile and garment exhibition and Trade Center, it was the first reason why she would debut in China's 3D art fabrics exhibition at the exhibition.

"Thanks to the sponsors, the market feedback for the debut is excellent," she said.

We have ushered in the climax of more than 100 professional visitors during the second days.

Some of them are buyers who have approached the first day of the exhibition. The purpose of their visit is to cooperate with us.

In addition to clothing enterprises, there are also fabrics, home textiles, cosmetics, gifts and other kinds of enterprises to negotiate. Cooperation forms include the use of our 3D technology joint research and development products, agency cooperation, 3D pattern design and technical cooperation and other forms.

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Exhibitors of the Keqiao Textile City exhibitors and Wuxi textile and garment enterprises exhibiting in the exhibition group, the local innovation features presented in the exhibition are also valued by the market. < p >

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Ms. Shou Lumin, deputy director of the construction and Management Committee of Keqiao "China Light Textile City", said that the purpose of this exhibition is to promote the high quality market makers of the textile city relying on the high-end professional positioning platform of the exhibition, and to further enhance the popularity and reputation of Keqiao Textile City in the light of the previous exhibition and its sponsored exhibitions.

"The 21 fabric companies that we choose carefully require foreign trade experience, and we must have their own brands, including strength oriented enterprises and innovative SMEs.

According to the exhibitors, the three days of the exhibition will be very good.

Ms. Shou Lumin said, because the exhibitors' products are very distinctive, including the textile enterprises such as smart choice, Rainbow Dress and so on, they can receive about 50-100 professional intentions every day on average.

"Some exhibitors are not enough to participate in the exhibition, on-site labor, and directly from Keqiao to mobilize the strength to support."

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"P", one of the representative enterprises in the Keqiao exhibition group, Sheng Ma Garments Co., Ltd. mainly produces "hemp" natural fiber fabric. Because its hemp fiber can be applied to the unique quality of soft underwear and other underwear products, it has aroused the interest of high-end brand manufacturers and garment manufacturers.

Mr. Huang Jinbo, manager of fabric research and development department, introduces brands and designers from China, Japan, Korea and Spain.

One of the Korean children's clothes came twice a day. The first day of a senior women's clothing brand in Beijing came to a third meeting. On the second day, its design director also went to the scene to further discuss the cooperation.

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< p > Wuxi exhibition area is organized by the Wuxi economic and Information Commission to organize the representative textile and garment enterprises to participate in the exhibition.

According to its relevant person in charge, "our business has highly praised the exhibition, especially in the exhibition.

The exhibitors want to be rewarded during the exhibition because of the poor performance of the global textile environment.

The person in charge said that because most of the exhibitors in Wuxi had export experience and high professional quality, they also excavated many high quality customers in the exhibition, and they were satisfied on the whole.

In particular, an exhibitor who focuses on the Japanese market has the harvest of Japanese customer orders and brand cooperation.

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< p > < strong > personalized service has attracted much attention from the industry. < /strong > < /p >

< p > this exhibition, aiming at the designers' innovative needs, the two personalized service concepts for group and personal demand are unveiled and matched with the spectators who purchase innovative quality at the scene.

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< p > "China Japan Korea high quality fabric exhibition area", Shanghai Bo Yang cloth Co., Ltd. shows no need to set up a supply service mode of "spot fabric rolled up".

Mr. Yang Guoxi, general manager, said that the development of China's garment industry has made many personalized brands, including high-end custom brands, more and more demanding for fabrics. The original business model of domestic fabric factories without ready stock can no longer meet the speed of designers' innovation and fast fashion era.

"We are the first local company in Shanghai to introduce small batch fabric spot trading mode in Japan. All the sources of goods are carefully selected. It is almost the same trend with Japan, Korea, Europe and the United States."

At this exhibition, the service mode of Bo Yang has been vigorously promoted by the organizers, and many designers and brands have implemented accurate docking at the scene. There are many famous designers and clothing brands, and there are many small and medium-sized designers and enterprises that seek flexible supply of fabric spot and moderate price.

Mr. Yang Guoxi said that this exhibition focused on supporting innovation, which not only created a direct channel for innovation and market demand, but also positively promoted the healthy growth of creative genes in the domestic fashion industry.

We hope to continue to attend the Shanghai textile and Garment Exhibition hosted by Shanghai World Trade Center next year. "

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< p > in the "joint brand area" in the "fashion brand exhibition area", the "jesmeier" senior gentleman shirt custom gift box is the brand of Jiangsu Yueda textile group.

In this exhibition, "jesmeier" occupied the center of the exhibition hall leading to the special issue area. Its brand image, which combines the custom customization and the gift culture, has been widely concerned by the industry.

"The purpose of our heavy show is to promote our personalized service concept on the high-end and fashionable platform of the exhibition."

Mr. Li Peng, deputy general manager of Yueda textile, introduced that as the new product and service concept of the company, it is very compatible with the high quality positioning of this exhibition. The professional buyers who come to communicate are mainly concentrated in the middle and high-end market level, which is mainly in East China. Therefore, the efficiency and accuracy of the docking between the two sides is very high.

The company understands that the organizers have done a lot of promotional work for the medium and high-end professional buyers before the exhibition, so the company approached some customers who came to discuss cooperation with clear intention. 80% of them met the cooperation requirements of the company.

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< p > < strong > high-end customization presents consumption tension < /strong > /p >

< p > the biggest highlight of this exhibition is the "Taiwan Pavilion" in the "fashion brand exhibition area" and the "Taiwan brand joint release show".

The 8 Taiwan fashion brands, which are led by the Taiwan spinning and Exhibition Association, are all star studded. The Taiwan knitted queen Pan Yiliang, the prince of High King Li Kunming, the famous brand OEM/ODM design brand Due+ in the European market are all the heavyweight stars in Taiwan fashion industry.

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< p > with no suspense and arrogance, Pan Yiliang, a black cool fan who has set off the black cool wind at the exhibition, is a dynamic show of "2013 GIOIAPAN GIOIAPAN knitting advanced customization conference". With the extremely high visual tension of the knitting high definition design concept, the company has staged a charming four shot knitting high show.

"Black always lets the vision have infinite imagination space, Pan Yiliang brings to the 2013 Shanghai Spring Textile and clothing exhibition is the entire mobile phone crazy micro photo" black hole "instantaneous.

This is the commentary of authoritative media personages on Sina micro-blog.

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Pan Yiliang P is very satisfied with the appearance at this exhibition. She thinks that the exhibition highlights the high-end positioning of international quality and personality creativity, so that she gains the voice from the mainstream media, micro-blog new media and the market. This has already been achieved for the promotion of its own brand GIOIAPAN through the exhibition to the most dynamic East China market in the mainland.

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< p > for another famous designer in Taiwan, Li Kunming, who returned to the Shanghai stage after ten years, did the trip achieve the expected goal? The organizers believe that the promotion of the static exhibition, dynamic show and mass media coverage is exactly what he hopes to harvest in Shanghai.

"This release, I will combine Hakka culture and fashion trends in Taiwan, and use bright colors and diverse patterns to interpret a unique high-end custom style. This style can not only be reflected in evening gowns, but also the visual impact can be applied to the everyday ready to wear design."

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< p > Li Kunming's release show has been a great success. Among them, the printed series of elegant evening dress has become the design work of the audience who never fails to chase from the show to the booth.

Li Kunming said that through this exhibition, some high-end buyers, agents and department stores and other market resources have been exposed. It is expected that a Shanghai direct store will be opened after the exhibition and the agency cooperation in Hangzhou and other places will be reached.

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< p > < strong > international fashion show the most in concept < /strong > /p >

At the P exhibition, the international designer brand area, organized by Shanghai international fashion design service center, gathered a group of designers from London, Shanghai and other leading designers at home and abroad. The products cover garments, dresses, fashion bags, shoes and other clothing and accessories.

Innovative and unique cutting-edge design language is the highlight of this designer's brand.

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< p > Project CrossoverLtd is the representative company in the designer's exhibition area. They are committed to introducing the in trend design to the Chinese market.

The company's marketing manager, Fang Shuo, said there were three women's wear brands and a fashion bag brand exhibiting.

"These four brands include high-end designer brands in the London Fashion Week, and the typical high street brand in the UK. These designers have served many luxury brands."

For the first time to participate in the spring clothing exhibition in Shanghai, Fang Shuo said that the company agreed with the promotion of static and dynamic combination of organizers.

Static exhibition and special exhibition show in the same exhibition hall, two venues display of different forms for ProjectCrossover brings considerable interaction of people flow. After seeing the show, professional visitors who come to negotiate with each other continuously.

Although it was the first time to participate in the exhibition, the company met the cooperation needs of different business models such as department stores, agents and clothing store buyers in Jiangsu, Zhejiang and other places.

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< p > besides, Hongkong Shanghai tide brand exhibition held the Shanghai media meeting at this exhibition.

According to Peter, general manager of THEHUB, relying on the experience accumulated by the team in the Chinese market for more than a decade of international fashion brands, it will shape the specialization of THEHUB from other international brand exhibitions, and discard the scale exhibition form, and focus on the construction of the invited professional buyers and business personages with every limited quota.

Why do we choose to release information at this exhibition? Peter said, "we value the uniqueness of the world trade mall, the sole distributor of international brands in Shanghai.

The THEHUB exhibition hall, which will soon be located in the world trade center, will regularly display and promote the brand of international fashion and lifestyle products. The WTO will provide a series of import protection for these brands.

This will be an unprecedented business opportunity and opportunity. "

It is reported that the first THEHUB exhibition will be held at Hongkong Asia International Expo August.

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In the developed countries of the world, fashion industry has developed into a pillar industry for economic pformation in the world due to its high added value, low consumption and low pollution characteristics. P

According to authoritative analysis, the value added of China's fashion industry is higher than GDP in 2015, and the total output value of 2020 will be the highest in the world. Eventually, a number of world-class fashion cities will be built. Among them, Shanghai carries the important mission of shaping China's fashion industry.

2013 Shanghai Spring Textile and garment exhibition positioning "fashion textile", promoting personalized quality life, relying on the sponsor Shanghai World Trade mall as Shanghai's only fashion to introduce international brand frontiers, this pformation will play a positive role in promoting the innovation power of local fashion industry, Peng Boxing.

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